Chapter 105 - An Excellent Advertisement Exalted by the Masses! (1/2)

A small meeting room in the television station.

Everyone was looking forward to see what idea Zhang Ye could come up with. They wanted to see how capable this notorious, esteemed writer was. Everyone present knew Zhang Ye. They had all gone to the Golden Microphone Awards. About half of the people in the room knew that he was a thorn among thorns. They also acknowledged his literature standard as pa.s.sable, but literature was literature. Creativity was creativity. There was not much of a relations.h.i.+p between the two.

You have an idea?

You can open a new field for public service advertis.e.m.e.nts?

A few people had their doubts.

There were a few people from the advertis.e.m.e.nt department who did not even doubt him; they only treated it as if Zhang Ye was joking. They were in the advertis.e.m.e.nt business, and they were the professionals, yet a layperson like you could be so sure of yourself? Isn’t this a joke? Do you think you are the only intelligent and capable person in this world? What a joke! This was a problem that no one in the country had managed to overcome. Even among those who had come up with a creative public service advertis.e.m.e.nt, the focus was on the creativity itself and they were criticized badly because creativity and public service didn’t mix. If it did, then it wouldn’t be considered a public service advertis.e.m.e.nt. They were not optimistic about Zhang Ye!

“Little Zhang?”

“Please share with us?”

“Yes, what idea do you have?”

“Another one that just involves changing the ad catchphrase?”

“If it’s just changing the ad catchphrase, then don’t bother saying it.”

Seeing Zhang Ye keeping his silence, some people became impatient.

Hu Fei frowned and said, “You have to give Little Zhang some time to conceptualize his presentation. How can it be so fast!”

Earlier, there were many people giving suggestions, too, but everyone listened attentively. At most, they gave some comments after the suggestions were given. But it could be seen how many people were unhappy with Zhang Ye. They were suggesting ideas all the same, but everyone’s att.i.tude towards him was totally different. They couldn’t help it. Zhang Ye had attracted too much negativity during the Silver Microphone Awards and, on top of that, he rejected w.a.n.g Shuixin’s poem with a work of his own. It would be odd if he was liked by the others.

Zhang Ye didn’t mind; he was used to it.

He was actually thinking of which public service advertis.e.m.e.nt to use!

Which one from his world? There were a few good ones, but he felt that they were not going to stand out; they didn’t stand out in the creative portion.

Saving electricity………

Saving electricity………

Got it! Haha! That’s the one!

Zhang Ye suddenly remembered a very famous Russian public service advertis.e.m.e.nt from his world. How famous was it? It didn’t just get attention in Russia; it was also rebroadcast in China. There was a textbook in China that Zhang Ye did not remember if it was from a university cla.s.s about advertising. However, the book was basically an introduction on public service advertis.e.m.e.nts. It cited advertis.e.m.e.nts as a successful examples. It could be seen then how famous it was; it had even gathered many honors and awards.

And clearly, in this world, that advertis.e.m.e.nt had never appeared before!

Zhang Ye had happened to see it once, and it had left a deep impression on him. After he looked at everyone, he spoke lightly. He first introduced the setup of the advertis.e.m.e.nt. “The advertis.e.m.e.nt I’m speaking of will use an animation. Of course, real people can be used, too. That isn’t important. 15 seconds for the advertis.e.m.e.nt should be sufficient.”

w.a.n.g Shuixin wasn’t too worried, “Carry on.”

Previously, people had said they had something creative, but it turned out that their ideas were not creative. They did not qualify, so no one believed that Zhang Ye could come up with something.

Zhang Ye ignored their thoughts and with his eyebrows straightening, he said with a solemn expression, “In a room, a couple are having a fierce quarrel. The wife points at the husband, scolding him. Note that there will not be any words spoken or vulgarities. Just the animation or the mouthing of real people to express it is fine. The audience can tell at a glance that the wife is being unreasonable. Well, then the husband finds it unbearable, and he packs his clothes to leave the house. The wife then realizes her mistake. She hugs her children and cries loudly. Then suddenly, the door opens. The husband appears in the doorway.”

What?

What and what?

w.a.n.g Shuixin frowned even more. He was very unhappy!