Chapter 25 - There are Advertising Sponsors! (1/2)

Lunch time.

The poem that Zhang Ye gave to the young couple was once again relished by the radio station’s colleagues. One could easily hear people discussing about it at any time of the day.

“Little Zhang, you are eating instant noodles again?” The director came in.

Zhang Ye hurriedly swallowed the last mouthful and smiled. “Yeah, I just need to fill my stomach.”

Zhao Guozhou asked with concern, “Eating like this isn’t healthy. Is it because you are tight on your living expenses, as you haven’t been paid? Hehe, if that is the case, don’t worry about it. I have something to announce in while.” Looking at the office, he said, “Is everyone back from lunch? Then put down what you are working on for a while. As the scene in the morning had wasted some time, well, I’ll be announcing the listeners.h.i.+p rates for yesterday.”

Everyone looked over.

Zhao Guozhou found a seat to sit down, “First place, “Talk About the World”. The listeners.h.i.+p is…” He purposely dragged out his tone, “4.09%!”

“Ah?”

“Is that true?”

“Above four percent?”

“Our rating broke four percent?”

It was clear that w.a.n.g Xiaomei was surprised by this.

Zhao Guozhou said in a satisfactory manner, “All these years, Xiaomei’s segment has been our channel’s number one in ratings, but it always averaged around three percent. Everyone, you didn’t hear wrongly. We have really broken four this time. And I can happily tell you that the broadcast ‘Talk About the World’ yesterday was fourth in the entire station, on average. We are only just behind the News Channel’s two news segment and the Traffic Channel’s ‘Safe All the Way’. This is an unprecedented result for our channel. Everyone, please congratulate Xiaomei.”

There was applause and cheers!

The colleagues were also beaming. If the performance was good, the year-end bonuses would also be multiplied, so it was a joyous occasion for everyone in the Literature Channel.

w.a.n.g Xiaomei explained, “Thank you everyone. However, yesterday was a special case. There is no way that we can maintain it.” She knew why they had jumped from the entire Beijing Radio Station’s 8-9th place to 4th place. After a brief feeling of excitement, she did not say anything else.

She wasn’t alone. Zhao Guozhou and the rest were the same. Zhao Guozhou carried on, “I recommend everyone to give Teacher Little Zhang a round of applause. Hehe. Yesterday’s program was all thanks to Teacher Little Zhang; not only did he save us during a crisis, he had also pulled up the rating for ‘Talk About the World’. Let me announce the rating for “Late-night Ghost Stories”. Last night’s Little Zhang’s segment had an average rating of 1.57%. It ranked third place in our channel and is higher compared to its weekend’s 1.4%. Clearly, last night’s event had led to this. I believe, and I have reason to believe, that under Teacher Little Zhang’s hard work, “Late-night Ghost Stories” will make a new high again. Hence, I have already spoken to the Deputy Directors and Heads and plan to give the 5,000 Yuan bonus award to Teacher Little Zhang. Does anyone have any objections about this?”

“No objections.”

“It is necessary!”

“Teacher Little Zhang, congratulations!”

Zhang Ye pretended to be polite, “Leader, how can I? I’m just a newcomer. And really…”

Zhao Guozhou beamed with a smile, “In a while, I’ll let finance enter it into your wages. Do not be like that. It’s what you deserve. Besides, this bonus is also because of another reason. From today onwards, “Late-night Ghost Stories” will have advertising sponsors. As your “Ghost Blows Out the Light” has information regarding antiques and its listeners.h.i.+p rates have been always high, a large p.a.w.n shop business’ public relations staff have contacted the station. The sponsoring negotiations have basically been done. As for the exact numbers, it is still kept under wraps and I cannot divulge it. However, I can roughly tell you that, hehe, about this “Late-night Ghost Stories” sponsors.h.i.+p… It is about the same as our channel’s prime-time programs’ and is extremely high!”