Chapter 13 - The Listenership Rating for the Program Explodes! (2/2)

“Second place.” Zhao Guozhou read from the list, “Entertainment Daily.”

The Literature Channel, which included the entertainment circle’s news, could not be compared with the News channel in terms of its audience base. But they had their own fixed audience base, as well. This segment was also a standard fixture for second place.

It was time to reveal the third place.

But Zhao Guozhou held back for a long while, like he was reading off the ratings graph.

“Old Zhao?” one of the managers who was close to him said suspiciously.

Zhao Guozhou remained in his paused state for a short moment before announcing, “Third place…….” Stretching his tone, he finally said, “The third place goes to….. ‘Late-night Ghost Stories’!”

What?

“Late-night Ghost Stories” placed third?

Upon hearing this, Tian Bin freaked out from the inside! He was still wondering if Zhang Ye could carry on the tradition of being in the last place, but somehow the results were as such! Were the statistics compiled incorrectly? That must be it: a compilation error! He knew his segment the best of anyone here. Tian Bin was wondering, “How could this unpopular program , which was on its deathbed, achieve such a high listeners.h.i.+p?”

Li Si was staring out of his gaping wide eyes!

Zhang Ye did not expect such a result either and was shocked by it!

Not to mention anyone else, the whole office was temporarily in shock. No one could believe their own ears!

“Late-night Ghost Stories” placed third? This is not a joke, right? This segment was always ranked last or the second to last in the Literature Channel! Alright, as this was the first broadcast for a new story and the promotions were more than ever before, logically, the listeners.h.i.+p would increase a lot. This was because listeners would always be curious and a new story would always attract them to find out what story would be broadcast. If it was any good, they would continue listening in; otherwise, they wouldn’t. Thereafter, the listeners would dwindle in number before settling on a steady number. But even if a new story could increase the ratings, this was too much of an exaggeration!

Straight to third place?

Even doing better than the 5 P.M. and 9 P.M. segments?

Doesn’t this mean that all the listeners pulled in by the promotions never turned off or changed channels once they heard the beginning of “Late-night Ghost Stories”? Almost all of them were retained by this story? That reason allowed the ratings’ average to be pulled up by so much?

Even w.a.n.g Xiaomei, who was the host with the best ratings, reacted to this. Even her segment could not retain all of its listeners. Who doesn’t switch channels if they found the program boring? That’s why, even when the listeners.h.i.+p rating was high at the beginning of the segment, it would slowly decrease towards the last half hour of the segment and, as such, the average rating would go down by at least half!

But what’s with “Late-night Ghost Stories”?

The average listeners.h.i.+p was too scary!

Instantaneously, everyone looked at Zhang Ye differently. A rookie who had just arrived, a novel ‘Ghost Blows Out the Light’ that no one had ever heard of – these led to the late night segment securing third place in the ratings? Holy ****! You must be on drugs!

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