v3 Chapter 1125: $400 million in sales (1/2)

Unlike the plant of Tiangong Automobile Group, the production plant of Tiangong Electric has been put into use.

The production is nothing but the Tiangong brand walkman and game console.

Of course, Tiangong Electronics, as an Asian electronics giant, certainly has more than these two types of products, but these two categories are the two pillars that support Tiangong Electronics to become an Asian electronics giant.

Xia Yu first went to the factory where Tiangong Electronics produced the Walkman.

In order to ensure the high-quality product rate, the factory production area is dust-free management, Xia Yu and others deliberately changed the dust-proof clothing to enter the workshop, after entering the busy scene can be seen.

Huo Jianning called the production supervisor to give a guide introduction for everyone.

”Chairman, President, this line is now the production line of SP-S1 Walkman, the daily assembly capacity can reach 1,000 units, and the pass rate is over 99%.”

”There is a specific production process here.”

After listening, Xia Yu motioned to the production supervisor to lead the way and watch them all.

It took Xia Yu more than ten minutes to walk around and listen to the explanation.

This Tiangong SP-S1 Walkman is the first Walkman of Tiangong Electronics, and it is also a classic one.

Under the guidance of Xia Yu last year, Tiangong Technology Laboratory made extensive improvements to the original semi-finished products, and all performances completely gave Sony's flagship model to the PK.

The specific parameters of Tiangong SP-S1 are: the body measurements are 80x115x29mm, the weight is 270g, the power supply is two dry batteries, the battery life is 8 hours, the maximum output power is 20mw+20mw, and the frequency response range is 40-12000Hz. , With a touch button system, FM recording function and playback function, using the most advanced Dolby sound effects, with a major 20g headset, there are three colors of bright silver, sky blue, pink.

As for the price, it is positioned at about five dollars lower than Sony's flagship model, and the price at Jiuding Electric Supermarket in Xiangjiang is even lower.

On September 1st last year, Tiangong Electronics held grand press conferences in New York, the island nation of Tokyo, London, and Hong Kong, and the consortium’s media had large-scale publicity.

The press conference alone astounded many reporters and Walkman fans, and then set off a sales frenzy. Brands such as Sony and Philips were caught off guard and completely compared their products!

Because the touch button system, FM recording function and playback function are the unique patents of Tiangong Walkman, the weight is also the lightest, but the price is lower than Sony's flagship model.

In particular, compared to Sony and Philips’ models with only one color, Tiangong Walkman has three colors to choose from: bright silver, sky blue, and pink. This is based on Xia Yu’s experience with later generations of mobile phones.

The use of these technologies is extremely attractive to consumers.

In the month of release alone, 300,000 units were sold worldwide!

In December, the Christmas season in Europe and America, global sales reached 400,000 units. According to statistics, 160,000 families took Tiangong SP-S1 as gifts for their children on Christmas Day.

As of last month, the total sales volume of Tiangong SP-S1 has reached 1.78 million units, and global sales have exceeded US$400 million!

Gross profit reached 200 million US dollars!

However, it has been nine months since the release of Tiangong SP-S1. Companies such as Sony and Philips have also launched flagship products that are not inferior to Tiangong SP-S1 this year. Of course, the price is that after some patent exchanges, they have Tiangong Electronics paid a patent fee.

Like the Walkman made by Sony, there is generally a fee of six US dollars for the licensing of patented technology.

In order to reduce costs, Sony has to continue to invest in research and development, hoping to develop new technologies to regain the commanding heights.

And Tiangong Electronics has not been immersed in the book of credit, and has also invested a large amount of money in technology research and development.

So after simply viewing the production line, Xia Yu went to the Tiangong Technology Laboratory under the leadership of Huo Jianning.

The Tiangong Technology Laboratory has moved here from the Jiulong Industrial Park. There is a separate building. The building has a very strong security force. Security personnel are patrolling around the clock. This is what Xia Yu asked Huo Jianning to do before.