v3 Chapter 660： 3 aces (2 (2/2)
Xia Yu told Rudolf Brooke: ”The general-purpose production line must be expanded, and production personnel, especially manual technicians, must be fully equipped, and try not to let output become a constraint on sales.”
Although Rolls-Royce has always claimed to be made by hand, it is not really the case.
This purely hand-made is only for the refined assembly of sheet metal parts such as the body, interior trim, and some parts.
As for those mechanical parts, such as wheels, axles, engines, gearboxes, electronic circuits, suspension systems, steering systems, braking systems, and electrical circuits, they are all manufactured in machinery or chemical production.
This does not mean to deceive consumers, many consumers also know and understand.
This is the case in the entire industry. It’s not impossible that any part is made by hand, but even if it does, it’s definitely just a prototype in the laboratory, or it’s custom-made by the big tyrants at a high price. Cars, mass-produced cars facing the market are absolutely impossible!
Rudolf Brooke assured him with a serious face: ”The chairman can rest assured that I will not make this mistake. Two new production lines are now being set up.”
After watching this Rolls-Royce Phantom, Xia Yu traversed more than half of the factory and walked to another design laboratory, where a new Bentley model was placed, but this model was not owned by later generations of Bentley. Model.
If a later generation of car professionals see it, he will definitely recognize it. This car is a classic Lexus LS400 from the 1980s.
This island country car can be called the most classic car of the 1980s. This car of Toyota Group marks the successful transformation of island country automakers after entering the European and American markets 20 years ago. Directly facing the top luxury car brands in Europe, and it became a hit.
This car is not only popular in Europe, but also popular in the United States. In the first year of the Lexus LS400, the sales of this single model in the United States for one year exceeded the overall sales of any European luxury car brand in the United States, including BMW. And Mercedes.
Now this model has a brand new name-Bentley Continental.
That's right, Xia Yu was too lazy to name it, so he took the name of the Bentley model that appeared after the 21st century and used it.
No one knows anyway, so it's decided.
This European model will be a model of Bentley's transformation, because its price will no longer be the price of a top luxury car, but a benchmark BMW.
The top luxury car brands are equipped with mid-to-high-end prices. This undoubtedly lowers Bentley’s grade. There are some Bentley elderly people inside the company who are unwilling, but they are directly suppressed. For Bentley’s transformation, Xia Yu has been there since the beginning of the acquisition No one can stop it.
The economic foundation determines the superstructure. There is not enough market. Those stubborn pride will only make people laugh in the end. Xia Yu knows how the top luxury cars in the previous life collectively fell.
I believe that after the launch of this car, it will definitely shock the entire United Kingdom, and many Bentley supporters will be dissatisfied.
But Xia Yu doesn't care about this pain, because he knows that more people will be embraced by Bentley, which is definitely a big profit overall.
For most people, Bentley was once unattainable, but now Bentley can be bought at the price of a BMW. How would most people choose?
Xia Yu is ready for the explosion of this Bentley Continental.
”Rudolph, has the factory and production line of this car started?”
Facing Xia Yu’s question, Rudolf Brooke resolutely answered that it is already under construction, but after he finished speaking, he hesitated for a moment and said with some worry: “Chairman, we really want to build an annual output of 200,000 vehicles from the beginning. Is the production line? Will it be too big?”
Xia Yu knew Rudolph Brooke was worried. He smiled faintly and said, ”It won't be big. I planned to build a production line of 300,000 vehicles at the beginning. Are there many people in the company worried about this?”
Rudolf Brooke nodded and said: ”Yes, everyone is very satisfied with this model and believes that this model can be sold well. However, we are still a little worried about setting up a production line of 200,000 units at one time. , Bentley’s annual output is only 5,000.”
Xia Yu laughed: ”Rudolph, you can tell everyone that you don’t have to worry about the company’s problems. Our company is a private company. The shareholders are only Duke Howard and I. We can bear this risk. Your responsibility is to build the company with all your strength. Understand?”
Rudolf Brook was silent for a moment, and shrugged with a wry smile: ”Chairman, I think I understand!”
Since the bosses have stated clearly that they are not afraid of losing money and are willing to gamble, what else can they say?
Work hard!
”One more thing, before Bentley Continental goes public, offline sales outlets must be laid out and built in strict accordance with 4S standards. As a luxury car, Bentley must give customers the ultimate after-sales service experience.”
Xia Yu thought for a while and told Rudolph Brook again before leaving.
The automobile 4S standard is also one of Xia Yu's trump cards to Rolls-Royce Motor Company.
In this era, the automotive 4S standard did not come out. As long as the Rolls-Royce Motor Company launched it, it would definitely cause a huge sensation and impact the entire industry.
This “four-in-one” car franchise model includes vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback, etc. ~ In later generations, because The various cheating performances of automobile 4S stores in mainland China are affectionately called ”4 Sons Store” by the masses.
But it is undeniable that although 4S stores are very cheating, it is also caused by the changes in the market. When they first appeared, it was a huge help for customers and car companies.
When the 4S standard for automobiles has not yet undergone market testing, car dealers will definitely wait and see. Therefore, in order to formulate the best standards, Xia Yu asked Rolls-Royce Motor Cars to make a deal personally, and could also make a fortune in auto retail.
After the automobile 4S standard has formed a trend, then take the opportunity to authorize or join, and use this Dongfeng to make Rolls-Royce Motors' sales outlets fissionally spread, which will cause the sales of Rolls-Royce and Bentley to blow out.
By then, the existing company's direct-operated car stores will not only allow the company to have a clearer grasp of the market context, but also have a deterrent effect on car dealers and retain more initiative.
It can also sell its own cars through the halo of the originator of the 4S standard.
There are so many benefits!
However, in order to eat the cake to the greatest extent, before the Bentley Continental went public, the 4S stores of Rolls-Royce Motor Company only sold cars and would not release the 4S standard.
Counting down, Xia Yu gave Rolls-Royce Motor Cars three trump cards, namely the new Rolls-Royce Phantom to increase the sales of the Rolls-Royce brand; Bentley's transformation implementation plan; and the terminal 4S standard.
Xia Yu is confident that with these three trump cards, and strong financial support, it is difficult for Rolls-Royce Motor Company to rise up!
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