Chapter 437： The foundation of the world newspaper giants (1/2)
Of course Xia Yu knew Yan Wenhan's proposal, and even he knew the inside story better than Yan Wenhan.
The potential and influence of fashion magazines and ”Playboy” are definitely more terrifying than Yan Wenhan imagined.
One thing Yan Wenhan guessed right is that the magazine income in the fashion field is really the highest among all magazines!
Xia Yu's previous life has seen a 2009 ranking list, which is the ranking list of all well-known magazine advertising revenues in China.
The number one magazine in the field of economics and management, Caijing, has an annual advertising revenue of about 200 million yuan. The second-placed ”Fortune” is about 150 million yuan. The third-ranked ”CBN Weekly” can only exceed 100 million. .
However, the magazine ”Fashion Yiren”, the number one magazine in the field of fashion beauty and clothing, has an annual advertising revenue of 670 million. The second-placed ”World Fashion Garden” is 570 million, and the third-placed ”Ruili Yiren Fashion” is 490 million. .
According to statistics, there are 13 magazines with advertising revenue of more than 100 million yuan, and 9 magazines with advertising revenue of more than 200 million yuan!
And they are all revenue from advertising in 2009, when the money had not depreciated on a large scale!
Compare the two fields, the gap is too big!
The revenue of Caijing magazine, the number one in the field of economics and management, can only be compared to the tenth place in the fashion field!
Looking at the spotlight, women's business is really easy to do!
If Jiuding Newspaper can successfully do a good job in fashion magazines, its advertising revenue will definitely exceed other newspapers and magazines.
With the same sales volume, surpassing ”Economic Weekly” is not a problem!
”Wenhan, your idea is very good, you can do it, I give you the greatest support!”
Xia Yu said affirmatively and made a promise.
”thank you boss!”
Yan Wenhan thanked with joy.
”Wenhan, you have said so much, I also have some thoughts, please listen first, and then think about it carefully!”
Xia Yu thought for a while and said slowly.
Yan Wenhan immediately narrowed his smile, sat up straight, looked at Xia Yu scorchingly, and made a listening gesture.
”In the field of newspapers, our company has established a leading position in the entire Southeast Asia region, but now that we have done it, we must do everything to cover all categories.”
”In terms of entertainment, we lack a representative newspaper.”
”Don't look at the current entertainment that seems to be not very popular, it seems a little low-level. The newspapers that do entertainment newspapers are all third-rate tabloid newspapers, but in my opinion, the entertainment industry has great potential and its influence in the future will also increase. As a businessman, we cannot look at any industry with a discriminatory perspective.”
”Since it seems to everyone that entertainment news is very low-end, then we have made a set of standards to raise the threshold. This will make it easier to build authority, don't you think?”
”Yes, you are right!”
Hearing the boss's inquiry, Yan Wenhan nodded with a thoughtful expression on his face.
”So next, the company will set up another newspaper, specializing in the entertainment field, called ”Entertainment Daily”, which is grass-rooted, popular, and professional. Be careful not to report fake news, and don't take the lead. Picking up those dog-blood inside stories, so as to improve the grade and authority of the newspaper!”
”In the media industry, authority always comes first!”
”Understand?”
”understood!”
Yan Wenhan nodded solemnly, and at the same time he took out his notebook and quickly recorded it.
”With ”Entertainment Daily”, we can achieve full coverage in the newspaper field, so let's talk about the magazine field.”
Xia Yu made a summary, took a sip of water to moisturize his throat, and continued.
”The magazine market is bigger and more profitable than newspapers. Therefore, in the next few years, Jiuding News will focus on specializing in magazines when consolidating and upgrading the newspaper field.”
”I said you remember some categories.”
”In the entertainment field, you can make an ”Entertainment Weekly”, a popular film and television magazine with both graphics and text, and publish news reports, product introductions, and interviews about entertainment (including movies, videos, concerts, records, tapes, and books, etc.) There can even be columns for children’s entertainment and entertainment equipment procurement.”