Chapter 127： 0 million against the sky sales (2/2)
No matter what happened in the middle, the sales of ”Economics” magazine were not affected, and they were still in full swing.
On the evening of the seventh day, Yan Wenhan happily reported the results to Xia Yu.
”Boss, our ”Economic” magazine has sold exactly one million copies in seven days! Among them, Hong Kong has sold 320,000 copies, Southeast Asia has sold 480,000 copies, and Taiwan has sold 20 copies. Wanben.”
”And the number of subscriptions for the second issue is 380,000.”
”Okay!” Xia Yu said with satisfaction, with a smile on his face. You should know that the weekly sales of Forbes magazine in later generations were only 5 million. The first issue of ”Economics” magazine reached the fifth of ”Forbes” magazine. One part, this result is absolutely strong.
However, he was not dazzled by this fiery result. He also knew that this one million sales result was very watery, and the auxiliary effect brought by marketing was too great. Many people were curious about the two lists. Those who buy the ”Economic” magazine are not those who really need the ”Economic” magazine. Such users are not loyal users and have low commercial value.
Yan Wenhan’s report proves this from the side, because before the second issue of the magazine was released, it was determined that only loyal users would subscribe, and the number of subscriptions was only 380,000, and many of them were similar to Henderson. Like Zhaoye Real Estate, they subscribe in batches.
In Xia Yu's view, the sales performance of the second issue of ”Economy” magazine will be the real level. The second issue of ”Economy” magazine does not have the blessing of hot public opinion, and those at the bottom will rarely buy ”Economy” again. Magazines, because they don't need them, and they can't afford to spend 2.5 Hong Kong dollars to buy a magazine, just to get more information about the two lists.
What's more, after the publication of ”Economics” magazine, there will definitely be other newspapers reprinting or discussing the rankings, and they can also get information.
When Xia Yu wanted to come, if the second issue of ”Economics” magazine had a sales volume of 700,000, he would be very satisfied. He even set the lower limit to 600,000 copies. No way. This kind of mid-to-high-end magazine is not Everyone needs it!
”How is the situation in the Economic Research Office now?” Xia Yu asked again without asking the question of sales.
”Boss, after the release of ”Economics” magazine, our economic research office expanded very quickly. Many celebrities in the financial and business circles have joined us, and Professor Lin and others have also invited many people to join.
”So far, the Economic Research Office has been expanded four times, with 60 researchers and 60 assistants, and it has been divided into groups, so there will be no problems in management.” Yan Wenhanhui reported.
”Very well, ”Economics” magazine cannot rest on its laurels. Next, the list will be expanded from one hundred to five hundred, and it will be called the top five hundred of the Hong Kong enterprises and the rich list will also be ranked five hundred. This is a short-term goal. .”
”Next, the newspaper will set up branches in Taiwan and other countries in Southeast Asia, and set up a separate printing plant, so that ”Jiuding Daily” will take root.”
”The ”Economy” magazine should also keep up~ The mid-term goal is to make a ranking list for each country, as well as a general ranking list for Southeast Asia, and to recruit local personnel to study the local economy and make a local version ”Economics” magazine, understand?”
Xia Yu thought for a while and ordered in one breath.
”Understood!” Yan Wenhan replied earnestly.
”There is one more thing to note. If my company meets the standard, it will be on the list. Don't be falsely high. Everything in the corporate rankings must be real! But the rich list, don't show my name. At that time, you tried to compress my assets. If there is one million, you write me one hundred thousand, or even lower, understand?” Xia Yu exhorted with a serious face.
”I remembered!” Yan Wenhan nodded immediately. He knew what the boss Xia Yu meant was to hide assets. Although this would have some influence on the authority of ”Economics” magazine, but the boss has spoken, it must be no If he cares about this negative impact, he only needs to execute it.
”Also, tomorrow is the first day when the second issue of ”Economics” magazine goes on sale. You have to close it!”
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