Chapter 79： "economic" (2/2)

In both Time Magazine and Fortune, Time Magazine is one of the three major current affairs weekly magazines in the United States. It has a wide range of content. It publishes opinions on international issues and follows up and reports on major international events. It wants to create similar Magazines are too difficult, time-consuming and labor-intensive. It is not realistic at all now, and it does not match Xia Yu's newspaper positioning. It is not the type of magazine Xia Yu urgently needs.

However, ”Fortune” magazine mainly publishes research articles on economic issues. Since 1954, it has launched the global top 500 rankings. Its influence is amazing. It is ranked as the top four magazines in the financial industry with ”Business Week”, ”Forbes” and ”The Economist”. .

And it happens that the current ”Jiuding Daily” is positioned in the financial sector, and it happens to need a financial magazine to further expand the influence of ”Jiuding Daily” in the financial world.

And to create an influential financial magazine, it can also feed back newspapers, stabilize the foundation of Jiuding Newspaper Company, and at the same time deepen its influence on the middle and upper classes of Xiangjiang society.

In addition, Xia Yu also started in finance and has the memory of a financial giant, as well as the memory of Time Warner’s CEO. It would be easy to create a financial magazine with Fortune as the benchmark.

In fact, in addition to the above-mentioned reasons, the actual market situation is also very suitable for Xia Yu to create a financial magazine.

Although ”Fortune”, ”Forbes”, ”Business Week” and ”The Economist”, the four kings of the financial industry, have appeared, and the oldest ”The Economist” was founded in 1843, but The influence of these four major magazines is now mainly concentrated in developed countries in Europe and the United States, and their influence in Asia is not large except for island countries. These magazines will focus on Asia and begin to expand their influence when the Asian economy begins to flourish later. force.

And now, the attention of the four major financial magazines has not yet caught their attention. In Asia, there are only some regional financial magazines in various countries, and their influence is still small. There is no top financial magazine in Xiangjiang.

It can be said that now is the best time to wait for Xia Yu to occupy a virgin land.

In Xia Yu's view, it can be said that there is no one that can hit Xiangjiang financial magazines. He is fully confident to build a top financial magazine, and it will be successful in a short time!

Why Xia Yu is so confident, only because he knows people's pursuit of money and wealth, he also understands people's curiosity and gossip psychology, he can sacrifice a big killer to make financial magazines an instant hit!

That big killer is the rich list!

Xia Yu can fully imagine how a sensational sensation in Xiangjiang, where there is no professional list, a rigorous rich list will definitely not be limited to a certain level, but will spread throughout Xiangjiang, and even spread to Xiangjiang. The whole Southeast Asia is affected in the eyes.

Just like in previous lives, netizens are very enthusiastic about the rankings of the rich and the companies ~ Every time the ranking comes out, it will be searched. It seems that if you talk more, you can get closer to the rich.

Of course, if you want to make this list more authoritative, then the list must be rigorous, stand up to deliberation, and convince readers.

Although it is more difficult to build a rigorous ranking list, Xia Yu is still confident about it. After all, Xiangjiang is not in the United States, the place is not large, and there are relatively few companies, so the information is only so small, as long as you can go Collect information carefully, and always collect comprehensive information.

Of course, if you want to create a top financial magazine, you must choose a good name. Xia Yu has also thought about it.

Many of the top words that can represent the business development of modern society have been used, and the top words such as wealth and business have been used.

However, there is also a top term ”economy” that has also been used, but the name ”The Economist” always makes people think about academics.

So the word'economy' can still be used, and it is enough to hold the next top magazine. Xia Yu intends to use this word directly as the name of the magazine.

”Economy” magazine, against ”Fortune” magazine, completely OK.

As for the magazine's positioning, it is to publish articles on economic issues research and other articles. Since it is necessary to build from scratch, it is impossible to spread the stalls at once, so there must be trade-offs.

Xia Yu intends to start with the article in finance and investment, and then slowly expand to other economic-related fields, such as marketing, industry, industry, etc., when his strength becomes strong.

has taken a good name and has a general positioning. In the next period of time, Xia Yu will build another Optimus Prime for Jiuding Newspaper Company!

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