Chapter 11： Acquired the first update of "Hong Kong Island Daily" (1/2)
Early the next morning, Xia Yu began to collect newspaper information, trying to find the most suitable newspaper for acquisition.
One day passed during Xia Yu's busy schedule. In the morning, he took the time to visit the Kowloon Stock Exchange and found that the stock had been delivered. Then he applied for the funds to be transferred to HSBC's bank account.
Been busy until the evening, Xia Yu continued to analyze and screen, and finally found a newspaper suitable for acquisition.
”Hong Kong Island Daily”!
is only one word from the second-selling ”Sing Tao Daily”!
But now the gap between the two is like an abyss. One is a newspaper that sells throughout Southeast Asia, and the other is a tabloid newspaper in Hong Kong.
The name of ”Hong Kong Island Daily” is closer to Hong Kong than ”Sing Tao Daily”. This is because ”Hong Kong Island Daily” was established in 1936, two years earlier than ”Sing Tao Daily” established in 1938, and it is now 1978. The year has 42 years of history, and the qualifications are old enough!
”Hong Kong Island Daily” was once brilliant. Under the leadership of its founder, it was determined to forge ahead. In 1946, it was on the throne of Hong Kong's newspaper industry, and it remained there until 1950.
It's just a pity that the founder of the ”Hong Kong Island Daily” suddenly died of a serious illness. Before he had time to train his successor, he had only one son.
Prodigal is the exclusive and outstanding skill of the dude!
It is conceivable that in just one year, the sales of ”Hong Kong Island Daily” have been declining, and it has not even made the top ten.
At this time, the second generation of Wanfang reacted, ”Hong Kong Island Daily” will continue to lose money in his hands, and the loss must be recovered in time, otherwise the handsome money will be less!
How to do?
There is a saying that it is not distressed that the cubs sell Yetian, the second generation of the young man directly sold the ”Hong Kong Island Daily” and continued to spend time and drink.
The people who took over think that the ”Hong Kong Island Daily” still has the background and there is still a chance to rise, so they vigorously rectify it.
Not to mention, it really made him hold back the downward trend and barely ranked tenth. It was just that his ability was insufficient. After trying his best, the ”Hong Kong Island Daily” still hovered in the ninth and tenth place.
After struggling for a few years, the man gave up his heart, and handed over the ”Hong Kong Island Daily” to the recruiting manager to take care of his other business.
Unfortunately, after more than ten years, the main business of the second boss was affected. In order to raise funds, he had to sell the weakening ”Hong Kong Island Daily”.
In this way, the ”Hong Kong Island Daily” changed its third boss who did not believe in evil, and it has been maintained until now.
However, after so many years, the ”Hong Kong Island Daily” has also become a small newspaper, with an average daily sales volume of more than 3,000 copies. The most short period of time was August 1976, when the average daily sales volume reached five. Thousand copies.
And Xia Yu also inquired that the current owner of the ”Hong Kong Island Daily”, that is, the third boss Ding Shengwu, because of the urgent need for money, he gave up on the idea of using the newspaper to advance to the upper level. He had long planned to sell the newspaper. , It was only a year later, but still not sold, he was anxious for this.
It doesn't mean that Xia Yu doesn't like the ”Hong Kong Island Daily”. In his opinion, the ”Hong Kong Island Daily” is still very valuable and helpful to his follow-up actions.