Part 13 (1/2)

24. Donald Katz, Donald Katz, Just Do It: The Nike Spirit in the Corporate World Just Do It: The Nike Spirit in the Corporate World (Holbrook: Adams Media Corporation, 1994), 25. (Holbrook: Adams Media Corporation, 1994), 25.

25. ”In the Super Bowl of Sport Stuff, the Winning Score is $2 Billion,” ”In the Super Bowl of Sport Stuff, the Winning Score is $2 Billion,” New York Times New York Times, February 11, 1996, Section 8, 9.

26. John Heilemann, ”All Europeans Are Not Alike,” John Heilemann, ”All Europeans Are Not Alike,” New Yorker New Yorker, 28 April & 5 May 1997, 175.

27. ”Variations: A Cover Story,” ”Variations: A Cover Story,” New York Times Magazine New York Times Magazine, 13 December 1998, 124.

28. Report on Business Magazine, World in 1997 Report on Business Magazine, World in 1997.

29. Business Week Business Week, 22 December 1997.

30. Sam I. Hill, Jack McGrath and Sandeep Dayal, ”How to Brand Sand,” Sam I. Hill, Jack McGrath and Sandeep Dayal, ”How to Brand Sand,” Strategy & Business Strategy & Business, Second Quarter 1998.

31. Peters, Peters, The Circle of Innovation The Circle of Innovation, 337.

Chapter Two: The Brand Expands.

1. Business Week Business Week, 24 May 1999, and Wall Street Journal Wall Street Journal, 12 February 1999.

2. Matthew P. McAllister, Matthew P. McAllister, The Commercialization of American Culture The Commercialization of American Culture (Thousand Oaks: Sage, 1996), 177. (Thousand Oaks: Sage, 1996), 177.

3. Ibid., 221. Ibid., 221.

4. Wall Street Journal Wall Street Journal, 12 February 1999.

5. Lesa Ukman, ”a.s.sertions,” Lesa Ukman, ”a.s.sertions,” IEG Sponsors.h.i.+p Report IEG Sponsors.h.i.+p Report, 22 December 1997, 2.

6. Advertising Age Advertising Age, 28 September 1998.

7. ”Old-fas.h.i.+oned Town Sours on Candymaker's New Pitch,” ”Old-fas.h.i.+oned Town Sours on Candymaker's New Pitch,” Wall Street Journal Wall Street Journal, 6 October 1997, A1.

8. Gloria Steinem, ”s.e.x, Lies & Advertising,” Gloria Steinem, ”s.e.x, Lies & Advertising,” Ms Ms., July/August 1990.

9. ”Chrysler Drops Its Demand for Early Look at Magazines,” ”Chrysler Drops Its Demand for Early Look at Magazines,” Wall Street Journal Wall Street Journal, 15 October 1997.

10. Independent Independent, 5 January 1996, 1, and Evening Standard Evening Standard, 5 January 1996, 12; and Andrew Blake, ”Listen to Britain,” in Buy This Book Buy This Book, edited by Mica Nava, Andrew Blake, lain MacRury and Barry Richards (London: Routledge, 1997), 224.

11. Sat.u.r.day Night Sat.u.r.day Night, July/August 1997, 4351.

12. ”MTV Man Warns about Branding,” ”MTV Man Warns about Branding,” Globe and Mail Globe and Mail, 19 June 1998, B21.

13. ”Sing a Song of Selling,” ”Sing a Song of Selling,” Business Week Business Week, 24 May 1999.

14. Michael J. Wolf, Michael J. Wolf, The Entertainment Economy The Entertainment Economy (New York: Times Books, 1999), 66. (New York: Times Books, 1999), 66.

15. Interview aired on Citytv's Interview aired on Citytv's New Music New Music ”Smokes and Booze” special on 22 February 1997. ”Smokes and Booze” special on 22 February 1997.

16. Interview aired on Citytv's Interview aired on Citytv's New Music New Music on 9 September 1995. on 9 September 1995.

17. Kyle Stone, ”Promotion Commotion,” Kyle Stone, ”Promotion Commotion,” Report on Business Magazine Report on Business Magazine, December 1997, 102.

18. Ann Powers, ”Everything and the Girl,” Ann Powers, ”Everything and the Girl,” Spin Spin, November 1997, 74.

19. Wolf, Wolf, The Entertainment Economy The Entertainment Economy, 29.

20. ”And the Brand Played On,” ”And the Brand Played On,” Elm Street Elm Street, April 1999.

21. ”Star Power, Star Brands,” ”Star Power, Star Brands,” Forbes Forbes, 22 March 1999.

22. Willigan, ”High-Performance Marketing,” 94. Willigan, ”High-Performance Marketing,” 94.

23. Katz, Katz, Just Do It Just Do It, 8.

24. New York Times New York Times, 20 December 1997, A1.

25. Katz, Katz, Just Do It Just Do It, 284.

26. Ibid., 34, 231. Ibid., 34, 231.

27. Ibid., 3031. Ibid., 3031.

28. Ibid., 36, 119. Ibid., 36, 119.

29. Ibid., 233. Ibid., 233.

30. Ibid., 24. Ibid., 24.

31. Ibid., 24. Ibid., 24.

32. ”Michael Jordan's Full Corporate Press,” ”Michael Jordan's Full Corporate Press,” Business Week Business Week, 7 April 1997, 44.

33. Katz, Katz, Just Do It Just Do It, 35.

34. ”s.p.a.ce Jam Turning Point for Warner Bros., Jordan,” ”s.p.a.ce Jam Turning Point for Warner Bros., Jordan,” Advertising Age Advertising Age, 28 October 1996, 16.

35. ”Merchandise Upstages Box Office,” ”Merchandise Upstages Box Office,” Wall Street Journal Wall Street Journal, 24 September 1996.

36. ”Armchair Adventures,” ”Armchair Adventures,” Globe and Mail Globe and Mail, 11 January 1999, C12.

37. Katz, Katz, Just Do It Just Do It, 82.