112 Suggestions and Warnings 2 (1/2)
As soon as Fina came in, Xiao Yan’s Dragen-Li jumped down from her desk and docilely followed Fina. In a new environment, as always, Fina walked around and pickily looked at the room décor.
Xiao Yan smiled looking at Fina and whispered to Zhang Zian, ”no wonder there were so many people out there looking at your cat. She is a real beauty! The way she sits is so elegant and proud.”
Zhang Zian explained, ”don’t be fooled by her look. She is arrogant and not elegant!”
Fina’s pretty face was her biggest advantage!
Upon hearing his words, Fina glanced at him and then jumped on the couch. She landed right across from Xiao Yan’s chair - the seat saved for the most respectable person in the room in the Chinese culture.
”What you just said means VIPs bring in the most value to the business?” Zhang Zian asked after thinking about Xiao Yan’s words again.
She nodded slightly, ”that’s right. When you talk to the public, of course you tell people all customers are important; however, not all customers are created equal. That’s just how it is,” she bent down and stroked her cat, ”I love my cat, but in front of yours, she seems to be not as cute anymore.”
Zhang Zian was not sure how to react to that one. He smiled and looked at Fina and Fina gave him back a hard look.
Xiao Yan didn’t pay attention to the minor communication between him and Fina. She continued, ”some people are wealthy and generous. Some are rich but tightfisted. Some are poor and are willing to give, while some are less-fortunate so they are cheap. All businesses want to expand their customer base and turn all four types of people into customers. This really is impossible. In fact, all you need to do is to secure the first type, strive for the second, pay attention to the third and drop the fourth.”
Zhang Zian agreed, ”that’s absolutely right. I have the same feeling you spoke my mind. When I took over the pet store I wanted to serve only the high-end customers, not like Stars Pet Chain Supermarket who tries to get every bit of the market.”
Xiao Yan smiled, but she only agreed to some of his ideas, ”my salon is a quite sizable local beauty salon. It is nothing compared to Stars Pet Chain Supermarket. Stars Pet could develop into such a huge enterprise. Its networks, capability and financial ability are all on an exquisite level. However, if it wants to take over the whole pet market…unless they have supports from the central government or some superpower corporation, otherwise, I would say it is extremely difficult. Mr. Manager, you have to be careful. They could do things that you never expect to hurt you.”
Zhang Zian was also alert. Stars Pet Chain Supermarket controlled the situation. He could only respond to their attacks.
Xiao Yan pointed at the private rooms and said, ”look, this is what I meant by networks. Ultimately it is the network of people who could help you when you need them. My VIP customers are wives of the wealthy or the higher-level official, and some are the 2nd generation rich. If you keep them happy, they are willing to treat you well. When someone’s trying to attack me, I could use their network and power to get out of trouble.”
”Attack you?” Zhang Zian could tell there were stories behind those words.