Part 29 (2/2)
”When we first come to New York, I told him, Now here's your chance to see the world on a big scale. You know already what work and saving and steady habits and sense will bring a man, to; you don't want to go round among the rich; you want to go among the poor, and see what laziness and drink and dishonesty and foolishness will bring men to. And I guess he knows, about as well as anybody; and if he ever goes to preaching he'll know what he's preaching about.” The old man smiled his fierce, simple smile, and in his sharp eyes March fancied contempt of the ambition he had balked in his son. The present scene must have been one of many between them, ending in meek submission on the part of the young man, whom his father, perhaps without realizing his cruelty, treated as a child. March took it hard that he should be made to suffer in the presence of a co-ordinate power like himself, and began to dislike the old man out of proportion to his offence, which might have been mere want of taste, or an effect of mere embarra.s.sment before him. But evidently, whatever rebellion his daughters had carried through against him, he had kept his dominion over this gentle spirit unbroken. March did not choose to make any response, but to let him continue, if he would, entirely upon his own impulse.
II.
A silence followed, of rather painful length. It was broken by the cheery voice of Fulkerson, sent before him to herald Fulkerson's cheery person.
”Well, I suppose you've got the glorious success of 'Every Other Week'
down pretty cold in your talk by this time. I should have been up sooner to join you, but I was nipping a man for the last page of the cover. I guess we'll have to let the Muse have that for an advertis.e.m.e.nt instead of a poem the next time, March. Well, the old gentleman given you boys your scolding?” The person of Fulkerson had got into the room long before he reached this question, and had planted itself astride a chair.
Fulkerson looked over the chairback, now at March, and now at the elder Dryfoos as he spoke.
March answered him. ”I guess we must have been waiting for you, Fulkerson. At any rate, we hadn't got to the scolding yet.”
”Why, I didn't suppose Mr. Dryfoos could 'a' held in so long. I understood he was awful mad at the way the thing started off, and wanted to give you a piece of his mind, when he got at you. I inferred as much from a remark that he made.” March and Dryfoos looked foolish, as men do when made the subject of this sort of merry misrepresentation.
”I reckon my scolding will keep awhile yet,” said the old man, dryly.
”Well, then, I guess it's a good chance to give Mr. Dryfoos an idea of what we've really done--just while we're resting, as Artemus Ward says.
Heigh, March?”
”I will let you blow the trumpet, Fulkerson. I think it belongs strictly to the advertising department,” said March. He now distinctly resented the old man's failure to say anything to him of the magazine; he made his inference that it was from a suspicion of his readiness to presume upon a recognition of his share in the success, and he was determined to second no sort of appeal for it.
”The advertising department is the heart and soul of every business,”
said Fulkerson, hardily, ”and I like to keep my hand in with a little practise on the trumpet in private. I don't believe Mr. Dryfoos has got any idea of the extent of this thing. He's been out among those Rackensackens, where we were all born, and he's read the notices in their seven by nine dailies, and he's seen the thing selling on the cars, and he thinks he appreciates what's been done. But I should just like to take him round in this little old metropolis awhile, and show him 'Every Other Week' on the centre tables of the millionaires--the Vanderbilts and the Astors--and in the homes of culture and refinement everywhere, and let him judge for himself. It's the talk of the clubs and the dinner-tables; children cry for it; it's the Castoria of literature and the Pearline of art, the 'Won't-be-happy-till-he-gets-it of every en lightened man, woman, and child in this vast city. I knew we could capture the country; but, my goodness! I didn't expect to have New York fall into our hands at a blow. But that's just exactly what New York has done. Every Other Week supplies the long-felt want that's been grinding round in New York and keeping it awake nights ever since the war. It's the culmination of all the high and enn.o.bling ideals of the past.”
”How much,” asked Dryfoos, ”do you expect to get out of it the first year, if it keeps the start it's got?”
”Comes right down to business, every time!” said Fulkerson, referring the characteristic to March with a delighted glance. ”Well, sir, if everything works right, and we get rain enough to fill up the springs, and it isn't a gra.s.shopper year, I expect to clear above all expenses something in the neighborhood of twenty-five thousand dollars.”
”Humph! And you are all going to work a year--editor, manager, publisher, artists, writers, printers, and the rest of 'em--to clear twenty-five thousand dollars?--I made that much in half a day in Moffitt once. I see it made in half a minute in Wall Street, sometimes.” The old man presented this aspect of the case with a good-natured contempt, which included Fulkerson and his enthusiasm in an obvious liking.
His son suggested, ”But when we make that money here, no one loses it.”
”Can you prove that?” His father turned sharply upon him. ”Whatever is won is lost. It's all a game; it don't make any difference what you bet on. Business is business, and a business man takes his risks with his eyes open.”
”Ah, but the glory!” Fulkerson insinuated with impudent persiflage. ”I hadn't got to the glory yet, because it's hard to estimate it; but put the glory at the lowest figure, Mr. Dryfoos, and add it to the twenty-five thousand, and you've got an annual income from 'Every Other Week' of dollars enough to construct a silver railroad, double-track, from this office to the moon. I don't mention any of the sister planets because I like to keep within bounds.”
Dryfoos showed his lower teeth for pleasure in Fulkerson's fooling, and said, ”That's what I like about you, Mr. Fulkerson--you always keep within bounds.”
”Well, I ain't a shrinking Boston violet, like March, here. More sunflower in my style of diffidence; but I am modest, I don't deny it,”
said Fulkerson. ”And I do hate to have a thing overstated.”
”And the glory--you do really think there's something in the glory that pays?”
”Not a doubt of it! I shouldn't care for the paltry return in money,”
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