Part 17 (1/2)

March smiled and said, dryly, ”Those are the numbers that Mr. Fulkerson is going to edit himself.”

”Exactly. And Mr. Beaton, here, is going to supply the floating females, gracefully airing themselves against a sunset or something of that kind.”

Beaton frowned in embarra.s.sment, while Fulkerson went on philosophically; ”It's astonis.h.i.+ng how you fellows can keep it up at this stage of the proceedings; you can paint things that your harshest critic would be ashamed to describe accurately; you're as free as the theatre. But that's neither here nor there. What I'm after is the fact that we're going to have variety in our t.i.tle-pages, and we are going to have novelty in the ill.u.s.trations of the body of the book. March, here, if he had his own way, wouldn't have any ill.u.s.trations at all.”

”Not because I don't like them, Mr. Beacon,” March interposed, ”but because I like them too much. I find that I look at the pictures in an ill.u.s.trated article, but I don't read the article very much, and I fancy that's the case with most other people. You've got to doing them so prettily that you take our eyes off the literature, if you don't take our minds off.”

”Like the society beauties on the stage: people go in for the beauty so much that they don't know what the play is. But the box-office gets there all the same, and that's what Mr. Dryfoos wants.” Fulkerson looked up gayly at Mr. Dryfoos, who smiled deprecatingly.

”It was different,” March went on, ”when the ill.u.s.trations used to be bad. Then the text had some chance.”

”Old legitimate drama days, when ugliness and genius combined to storm the galleries,” said Fulkerson.

”We can still make them bad enough,” said Beaton, ignoring Fulkerson in his remark to March.

Fulkerson took the reply upon himself. ”Well, you needn't make 'em so bad as the old-style cuts; but you can make them un.o.btrusive, modestly retiring. We've got hold of a process something like that those French fellows gave Daudet thirty-five thousand dollars to write a novel to use with; kind of thing that begins at one side; or one corner, and spreads in a sort of dim religious style over the print till you can't tell which is which. Then we've got a notion that where the pictures don't behave quite so sociably, they can be dropped into the text, like a little casual remark, don't you know, or a comment that has some connection, or maybe none at all, with what's going on in the story. Something like this.” Fulkerson took away one knee from the table long enough to open the drawer, and pull from it a book that he shoved toward Beacon. ”That's a Spanish book I happened to see at Brentano's, and I froze to it on account of the pictures. I guess they're pretty good.”

”Do you expect to get such drawings in this country?” asked Beaton, after a glance at the book. ”Such character--such drama? You won't.”

”Well, I'm not so sure,” said Fulkerson, ”come to get our amateurs warmed up to the work. But what I want is to get the physical effect, so to speak-get that sized picture into our page, and set the fas.h.i.+on of it. I shouldn't care if the ill.u.s.tration was sometimes confined to an initial letter and a tail-piece.”

”Couldn't be done here. We haven't the touch. We're good in some things, but this isn't in our way,” said Beaton, stubbornly. ”I can't think of a man who could do it; that is, among those that would.”

”Well, think of some woman, then,” said Fulkerson, easily. ”I've got a notion that the women could help us out on this thing, come to get 'em interested. There ain't anything so popular as female fiction; why not try female art?”

”The females themselves have been supposed to have been trying it for a good while,” March suggested; and Mr. Dryfoos laughed nervously; Beaton remained solemnly silent.

”Yes, I know,” Fulkerson a.s.sented. ”But I don't mean that kind exactly.

What we want to do is to work the 'ewig Weibliche' in this concern. We want to make a magazine that will go for the women's fancy every time. I don't mean with recipes for cooking and fas.h.i.+ons and personal gossip about authors and society, but real high-tone literature that will show women triumphing in all the stories, or else suffering tremendously.

We've got to recognize that women form three-fourths of the reading public in this country, and go for their tastes and their sensibilities and their s.e.x-piety along the whole line. They do like to think that women can do things better than men; and if we can let it leak out and get around in the papers that the managers of 'Every Other Week' couldn't stir a peg in the line of the ill.u.s.trations they wanted till they got a lot of G.o.d-gifted girls to help them, it 'll make the fortune of the thing. See?”

He looked sunnily round at the other men, and March said: ”You ought to be in charge of a Siamese white elephant, Fulkerson. It's a disgrace to be connected with you.”

”It seems to me,” said Becton, ”that you'd better get a G.o.d-gifted girl for your art editor.”

Fulkerson leaned alertly forward, and touched him on the shoulder, with a compa.s.sionate smile. ”My dear boy, they haven't got the genius of organization. It takes a very masculine man for that--a man who combines the most subtle and refined sympathies with the most forceful purposes and the most ferruginous will-power. Which his name is Angus Beaton, and here he sets!”

The others laughed with Fulkerson at his gross burlesque of flattery, and Becton frowned sheepishly. ”I suppose you understand this man's style,”

he growled toward March.

”He does, my son,” said Fulkerson. ”He knows that I cannot tell a lie.”

He pulled out his watch, and then got suddenly upon his feet.

”It's quarter of twelve, and I've got an appointment.” Beaton rose too, and Fulkerson put the two books in his lax hands. ”Take these along, Michelangelo Da Vinci, my friend, and put your mult.i.tudinous mind on them for about an hour, and let us hear from you to-morrow. We hang upon your decision.”

”There's no deciding to be done,” said Beaton. ”You can't combine the two styles. They'd kill each other.”

”A Dan'el, a Dan'el come to judgment! I knew you could help us out! Take 'em along, and tell us which will go the furthest with the 'ewig Weibliche.' Dryfoos, I want a word with you.” He led the way into the front room, flirting an airy farewell to Beaton with his hand as he went.