Part 24 (2/2)

Friedman, Thomas L. The World Is Flat The World Is Flat. New York: Farrar, Straus & Giroux, 2007 (orig. pub. 2005).

Frundt, Henry J. Refres.h.i.+ng Pauses: Coca-Cola and Human Rights in Guatemala. Refres.h.i.+ng Pauses: Coca-Cola and Human Rights in Guatemala. New York: Praeger, 1987. New York: Praeger, 1987.

Gatehouse, Mike, and Miguel Angel Reyes. Soft Drink, Hard Labour Soft Drink, Hard Labour. London: Latin American Bureau, 1987.

Gazzaniga, Michael S. The Mind's Past The Mind's Past. Berkeley: University of California Press, 1998.

Gladwell, Malcolm. Blink: The Power of Thinking Without Thinking Blink: The Power of Thinking Without Thinking. New York: Little, Brown, 2005.

Gla.s.sner, Barry. The Gospel of Food: Everything You Think You Know About Food Is Wrong The Gospel of Food: Everything You Think You Know About Food Is Wrong. New York: HarperCollins, 2007.

Goodrum, Charles A., and Helen Dalrymple. Advertising in America: The First 200 Years Advertising in America: The First 200 Years. New York: Harry N. Abrams, 1990.

Graham, Elizabeth Candler, and Ralph Roberts. The Real Ones: Four Generations of the First Family of Coca-Cola The Real Ones: Four Generations of the First Family of Coca-Cola. Fort Lee, NJ: Barricade, 1992.

Greising, David. I'd Like to Buy the World a c.o.ke: The Life and Leaders.h.i.+p of Roberto Goizueta I'd Like to Buy the World a c.o.ke: The Life and Leaders.h.i.+p of Roberto Goizueta. San Francisco: John Wiley & Sons, 1998.

Haden-Guest, Anthony. The Paradise Program: Travels Through Muzak, Hilton, Coca-Cola, Texaco, Walt Disney, and Other World Empires. The Paradise Program: Travels Through Muzak, Hilton, Coca-Cola, Texaco, Walt Disney, and Other World Empires. New York: William Morrow, 1973. New York: William Morrow, 1973.

Hagstrom, Robert G. The Warren Buffett Way. The Warren Buffett Way. Hoboken, NJ: John Wiley & Sons, 2005. Hoboken, NJ: John Wiley & Sons, 2005.

Haig, Matt. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time Brand Failures: The Truth About the Biggest Branding Mistakes of All Time. London: Kogan Page, 2003.

Haig, Matt. Brand Royalty: How the World's Top 100 Brands Thrive & Survive. Brand Royalty: How the World's Top 100 Brands Thrive & Survive. London: Kogan Page, 2004. London: Kogan Page, 2004.

Hayden, Tom, ed. The Zapatista Reader The Zapatista Reader. New York: Nation Books, 2001.

Hays, Constance L. The Real Thing: Truth and Power at the Coca-Cola Company The Real Thing: Truth and Power at the Coca-Cola Company. New York: Random House, 2004.

Johnston, David Cay. Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich-and Cheat Everybody Else Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich-and Cheat Everybody Else. New York: Portfolio, 2003.

Kahn, E. J. The Big Drink: An Unofficial History of Coca-Cola The Big Drink: An Unofficial History of Coca-Cola. London: Max Reinhardt, 1960.

Kakabadse, Andrew, and Mette Morsing. Corporate Social Responsibility: Reconciling Aspiration with Application Corporate Social Responsibility: Reconciling Aspiration with Application. Houndmills, England: Palgrave Macmillan, 2006.

Kamdar, Mira. Planet India: How the Fastest-Growing Democracy Is Transforming America and the World Planet India: How the Fastest-Growing Democracy Is Transforming America and the World. New York: Scribner, 2007.

Kaufman, Francine R. Diabesity: The Obesity-Diabetes Epidemic That Threatens America-and What We Must Do to Stop It Diabesity: The Obesity-Diabetes Epidemic That Threatens America-and What We Must Do to Stop It. New York: Bantam, 2005.

Kay, Ira T. CEO Pay and Shareholder Value: Helping the U.S. Win the Global Economic War CEO Pay and Shareholder Value: Helping the U.S. Win the Global Economic War. Boca Raton, FL: St. Lucie Press, 1998.

Kelly, Marjorie. The Divine Right of Capitalism: Dethroning the Corporate Aristocracy The Divine Right of Capitalism: Dethroning the Corporate Aristocracy. San Francisco: Barrett-Koehler, 2003 (orig. pub. 2001).

Kennedy, Allan A. The End of Shareholder Value The End of Shareholder Value. Cambridge, MA: Perseus, 2002.

Kirk, Robin. More Terrible Than Death: Ma.s.sacres, Drugs, and America's War in Colombia More Terrible Than Death: Ma.s.sacres, Drugs, and America's War in Colombia. New York: Public Affairs, 2003.

Klein, Naomi. Fences and Windows: Dispatches from the Front Lines of the Globalization Debate Fences and Windows: Dispatches from the Front Lines of the Globalization Debate. New York: Picador, 2002.

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies No Logo: Taking Aim at the Brand Bullies. New York: Picador, 1999.

Korten, David. The Post-Corporate World: Life After Capitalism The Post-Corporate World: Life After Capitalism. West Hartford, CT, and San Francisco: k.u.marian Press and Berrett-Koehler, 1999.

Korten, David. When Corporations Rule the World When Corporations Rule the World. West Hartford, CT, and San Francisco: k.u.marian Press and Berrett-Koehler, 1995.

Kotler, Philip, and Nancy Lee. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons, 2005.

Kuisel, Richard. Seducing the French: The Dilemma of Americanization Seducing the French: The Dilemma of Americanization. Berkeley: University of California Press, 1993.

Lodge, George, and Craig Wilson. A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy A Corporate Solution to Global Poverty: How Multinationals Can Help the Poor and Invigorate Their Own Legitimacy. Princeton, NJ: Princeton University Press, 2006.

Lofland, Cheryl Harris. The National Soft Drink a.s.sociation: A Tradition of Service The National Soft Drink a.s.sociation: A Tradition of Service. Was.h.i.+ngton, DC: National Soft Drink a.s.sociation, 1986.

Lopez, Ann Aurelia. The Farmworkers' Journey The Farmworkers' Journey. Berkeley: University of California Press, 2007.

Louis, J. C., and Harvey Yazijian. The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc The Cola Wars: The Story of the Global Corporate Battle Between the Coca-Cola Company and PepsiCo, Inc. New York: Everest House, 1980.

Ludwig, David. Ending the Food Fight: Guide Your Child to a Healthy Weight in a Fast Food/Fake Food World Ending the Food Fight: Guide Your Child to a Healthy Weight in a Fast Food/Fake Food World. New York: Houghton Mifflin, 2007.

Martin, John D., and J. William Petty. Value Based Management: The Corporate Response to the Shareholder Movement Value Based Management: The Corporate Response to the Shareholder Movement. Boston: Harvard Business School Press, 2000.

Martin, Milward W. Twelve Full Ounces: The Story of Pepsi-Cola. Twelve Full Ounces: The Story of Pepsi-Cola. New York: Holt, Rinehart and Winston, 1962. New York: Holt, Rinehart and Winston, 1962.

Maupin, Melissa. The Story of Coca-Cola. The Story of Coca-Cola. Mankato, MN: Smart Apple Media, 2000. Mankato, MN: Smart Apple Media, 2000.

McQueen, Humphrey. The Essence of Capitalism: The Origins of Our Future The Essence of Capitalism: The Origins of Our Future. Montreal: Black Rose Books, 2003.

Mentinis, Mihalis. Zapatistas: The Chiapas Revolt and What It Means for Radical Politics Zapatistas: The Chiapas Revolt and What It Means for Radical Politics. London: Pluto, 2006 Michaels, David. Doubt Is Their Product: How Industry's a.s.sault on Science Threatens Your Health Doubt Is Their Product: How Industry's a.s.sault on Science Threatens Your Health. Oxford, England: Oxford University Press, 2008.

Mintz, Stanley W. Tasting Food, Tasting Freedom: Excursions into Eating, Culture, and the Past Tasting Food, Tasting Freedom: Excursions into Eating, Culture, and the Past. Boston: Beacon, 1996.

Montague, Read. Why Choose This Book? How We Make Decisions. Why Choose This Book? How We Make Decisions. New York: Dutton, 2006. New York: Dutton, 2006.

Mooney, Chris. The Republican War on Science The Republican War on Science. New York: Basic Books, 2005.

Nash, June. In the Eyes of the Ancestors: Belief and Behavior in a Maya Community In the Eyes of the Ancestors: Belief and Behavior in a Maya Community. New Haven, CT, and London: Yale University Press, 1970.

Nestle, Marion. Food Politics: How the Food Industry Influences Health and Nutrition Food Politics: How the Food Industry Influences Health and Nutrition. Berkeley and Los Angeles: University of California Press, 2007 (orig. pub. 2002).

Nownes, Anthony J. Pressure and Power: Organized Interests in American Politics Pressure and Power: Organized Interests in American Politics. Boston: Houghton Mifflin, 2001.

Ogilvy, David. Confessions of an Advertising Man. Confessions of an Advertising Man. New York: Atheneum, 1980 (orig. pub. 1963). New York: Atheneum, 1980 (orig. pub. 1963).

Ogilvy, David. Ogilvy on Advertising Ogilvy on Advertising. New York: Crown, 1983.

Okie, Susan. Fed Up: Winning the War Against Childhood Obesity Fed Up: Winning the War Against Childhood Obesity. Was.h.i.+ngton, DC: Joseph Henry, 2005.

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