Part 21 (2/2)
Page 230 ”The first major problem”: Urmika Vishwakarma, interview by the author. Urmika Vishwakarma, interview by the author.
Page 230 water pooled by the side of the highway: Nantoo Banerjee, Nantoo Banerjee, The Real Thing: c.o.ke's b.u.mpy Ride Through India The Real Thing: c.o.ke's b.u.mpy Ride Through India (Kolkata, India: Frontpage, 2009), 79. (Kolkata, India: Frontpage, 2009), 79.
Page 231 ”nothing would grow”: Nandlal and Vishwakarma, interviews by the author. Nandlal and Vishwakarma, interviews by the author.
Page 231 water shortages in 2002: Shankkar Aiyar, ”The Impact: Thirst Aid,” Shankkar Aiyar, ”The Impact: Thirst Aid,” India Today India Today, 2002; ”Indian Economy: General Review,” Finance India Finance India, March 2003; ”Drought May Undo Govt's Plans for High GDP Growth,” Press Trust of India Press Trust of India, July 25, 2004.
Page 231 one of ninety-seven wells that Lok Samiti says: R. Chandrika, ”Decreasing Water Levels: Status of Water Table in Mehdiganj and Surrounding Villages, Varanasi, U.P. (August 2006),” Lok Samiti Varanasi. R. Chandrika, ”Decreasing Water Levels: Status of Water Table in Mehdiganj and Surrounding Villages, Varanasi, U.P. (August 2006),” Lok Samiti Varanasi.
Page 231 villagers staged their first rally: Nandlal, interview by the author; Mukesh Prabhan, president of Nagepur village committee, interview by the author. Nandlal, interview by the author; Mukesh Prabhan, president of Nagepur village committee, interview by the author.
Page 231 ordered c.o.ke to clean up: Nandlal, interview by the author; Banerjee, 79. Nandlal, interview by the author; Banerjee, 79.
Page 231 ca.n.a.l overflowed into his fish pond: Local farmer, interview by the author. Local farmer, interview by the author.
Page 232 c.o.ke uses only 3 percent of the area's groundwater: Ranjan, interview by the author. Ranjan, interview by the author.
Page 232 ”We have never dispensed biosolids to farmers”: Press Trust of India Press Trust of India, July 31, 2003.
Page 233 ”since 2003, we no longer distribute biosolids”: ”Coca-Cola India: Questions and Answers,” ”Coca-Cola India: Questions and Answers,” /India/facts_in_qa.shtml.
Page 233 problem persisted for months: Banerjee, 79. Banerjee, 79.
Page 233 15 million liters during June: TERI report, 206. TERI report, 206.
Page 233 seven-step process of purification: Sanjay Bansal, interview by the author. Sanjay Bansal, interview by the author.
Page 234 tank containing two ground fish: Bansal, interview by the author. Bansal, interview by the author.
Page 234 a lot of good for his village: Dudh Nath Yadav, interview by the author. Dudh Nath Yadav, interview by the author.
Page 234 more than 150 people protesting: Ranjan, interview by the author. Ranjan, interview by the author.
Page 234 thousands of people at a time protesting: See, for example, India Resource Center, ”Police Attack Coca-Cola Protest, over 350 Arrested,” press release, November 25, 2004; ”UP Villagers Allege Coca-Cola of 'Poisoning' Their Drinking Water,” See, for example, India Resource Center, ”Police Attack Coca-Cola Protest, over 350 Arrested,” press release, November 25, 2004; ”UP Villagers Allege Coca-Cola of 'Poisoning' Their Drinking Water,” Hindustan Times Hindustan Times, October 5, 2006.
Page 235 Thums Up, a drier and fruitier cola: Tuck Business School of Dartmouth, Tuck Business School of Dartmouth, Coca-Cola India Coca-Cola India, Case no. 1-0085, prepared by Jennifer Kaye, under the direction of Professor Paul A. Argenti, 2004 (hereafter, Tuck case).
Page 235 c.o.ke simply bought up the company: Banerjee, 19. Banerjee, 19.
Page 235 at least 49 percent of shares: Banerjee, 25. Banerjee, 25.
Page 235 6 bottles per person per year: Tuck case. Tuck case.
Page 236 c.o.ke languishes in third place: Banerjee, 43-46. Banerjee, 43-46.
Page 236 stay of execution in divesting its shares: Banerjee, 28-32. Banerjee, 28-32.
Page 236 10 percent of the company is Indian-owned: Banerjee, 33-42. Banerjee, 33-42.
Page 236 Volume grew by nearly 40 percent: Tuck case. Tuck case.
Page 237 sank six bore wells: Coca-Cola India, ”The Coca-Cola Company Addresses Allegations Made About Our Business in India,” press release, June 1, 2004, Coca-Cola India, ”The Coca-Cola Company Addresses Allegations Made About Our Business in India,” press release, June 1, 2004, pany.com/presscenter/viewpoints_india.
Page 237 fast-tracked approval: A. Krishnan, Perumutty Gram Panchayat president, interview by the author. A. Krishnan, Perumutty Gram Panchayat president, interview by the author.
Page 237 ”When Coca-Cola first”...”Many villages have boycotted”: R. Ajayan, interview by the author. R. Ajayan, interview by the author.
Page 237 distributed sludge for use as fertilizer: Ajayan, interview by the author; several anonymous villagers, interviews by the author. Ajayan, interview by the author; several anonymous villagers, interviews by the author.
Page 238 never enough water: Anonymous villagers, interviews by the author. Anonymous villagers, interviews by the author.
Page 238 bitter aftertaste: Taste test by the author. Taste test by the author.
Page 238 literacy rate of over 90 percent: Kerala Fact Sheet, 2005-2006, National Family Health Survey (NFHS-3), Ministry of Health and Family Welfare, Government of India, Kerala Fact Sheet, 2005-2006, National Family Health Survey (NFHS-3), Ministry of Health and Family Welfare, Government of India, plexity and contradictions, see Mira Kamdar, For an excellent exploration of modern India in all its complexity and contradictions, see Mira Kamdar, Planet India: How the Fastest-Growing Democracy Is Transforming America and the World Planet India: How the Fastest-Growing Democracy Is Transforming America and the World (New York: Scribner, 2007). For a discussion of cultural factors relating to the issue of pesticides in cola, see Neeraj Vedwan, ”Pesticides in Coca-Cola and Pepsi: Consumerism, Brand Image, and Public Interest in a Globalizing India,” (New York: Scribner, 2007). For a discussion of cultural factors relating to the issue of pesticides in cola, see Neeraj Vedwan, ”Pesticides in Coca-Cola and Pepsi: Consumerism, Brand Image, and Public Interest in a Globalizing India,” Cultural Anthropology Cultural Anthropology 22, no. 4 (2007), 659-684. 22, no. 4 (2007), 659-684.
Page 241 Kerala Pollution Control Board did its own tests: Press Trust of India Press Trust of India, July 31, 2003.
Page 241 four times the tolerable limit: Press Trust of India Press Trust of India, August 6, 2003; Kerala State Pollution Control Board, ”Presence of Heavy Metals in Sludge Generated in the Factory of M/S Hindustan Coca-Cola Beverages Pvt. Ltd., Palakkad, A Study Report,” September 2003.
Page 241 vowed to pursue legal action: Press Trust of India Press Trust of India, August 7, 2003.
Page 241 pesticides at thirty-seven times the European standards: Banerjee, 85-86; Ranjit Devraj, ”Indian c.o.ke and Pepsi Laced with Pesticides, Says NGO,” Inter Press Service, August 5, 2003. Banerjee, 85-86; Ranjit Devraj, ”Indian c.o.ke and Pepsi Laced with Pesticides, Says NGO,” Inter Press Service, August 5, 2003.
Page 241 c.o.ke's famous promise: Vedwan, ”Pesticides in Coca-Cola and Pepsi,” 659-684. Vedwan, ”Pesticides in Coca-Cola and Pepsi,” 659-684.
Page 241 banned the sale of soft drinks: Press Trust of India Press Trust of India, August 8, 2003.
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