Part 11 (2/2)
Page 17 fountain drinks containing kola nut: Tchudi, 25. Tchudi, 25.
Page 18 company's more recent official histories: The Coca-Cola Company, The Coca-Cola Company, The Chronicle of Coca-Cola Since 1886 The Chronicle of Coca-Cola Since 1886 (Atlanta: The Coca-Cola Company, 1993); Coca-Cola Heritage, (Atlanta: The Coca-Cola Company, 1993); Coca-Cola Heritage, /heritage.
Page 18 coined by one of Pemberton's partners: Watters, 15; Pendergrast, 29; Allen, 28. Watters, 15; Pendergrast, 29; Allen, 28.
Page 18 label for the syrup: Charles Howard Candler, Charles Howard Candler, Asa Griggs Candler, Coca-Cola & Emory College Asa Griggs Candler, Coca-Cola & Emory College (Atlanta: Higgins-McArthur, 1953), 10. (Atlanta: Higgins-McArthur, 1953), 10.
Page 18 just twenty-five gallons the first year: Robinson testimony, Robinson testimony, Koke Koke; The Coca-Cola Company, Annual Report to the Stockholders, 1923.
Page 18 took to his bed with illness: Pendergrast, 34. Pendergrast, 34.
Page 19 neither drank nor smoked . . . sc.r.a.p paper: Kahn, 59. Kahn, 59.
Page 19 mix up a single gallon: Graham and Roberts, 55. Graham and Roberts, 55.
Page 19 ”more money to be made as a druggist”: Graham and Roberts, 39. Graham and Roberts, 39.
Page 19 Candler knew the real money . . . mysterious circ.u.mstances: Pendergrast, 44-46. Pendergrast, 44-46.
Page 19 the earliest records of the company burned: ”The Beginning of Bottled Coca-Cola as Told by Mr. S. C. Dobbs,” October 13, 1913. ”The Beginning of Bottled Coca-Cola as Told by Mr. S. C. Dobbs,” October 13, 1913.
Page 20 handing out tickets for free c.o.kes: Allen, 29. Allen, 29.
Page 20 Each soda fountain operator got: Asa G. Candler to Warren Candler, Atlanta, April 10, 1888, reprinted in Candler, Asa G. Candler to Warren Candler, Atlanta, April 10, 1888, reprinted in Candler, Asa Griggs Candler, Coca-Cola & Emory College Asa Griggs Candler, Coca-Cola & Emory College.
Page 20 more than 100,000 drinks a year: Pendergrast, 60. Pendergrast, 60.
Page 20 Sales took off . . . 50,000 gallons: The Coca-Cola Company, Annual Report, 1895. The Coca-Cola Company, Annual Report, 1895.
Page 20 posting on c.o.ke's corporate website: Phil Mooney, January 30, 2008, Coca-Cola Conversations: Did you know? 1886 vs. today, Phil Mooney, January 30, 2008, Coca-Cola Conversations: Did you know? 1886 vs. today, /my_weblog/2008/01/did-you-know-18.html.
Page 20 early copy of the formula: Pendergrast, 56; Mark Pendergrast, ”Cocaine Information, Amount in Vin Mariani, French Wine Coca, Coca-Cola,” Pendergrast collection, Emory University. Pendergrast, 56; Mark Pendergrast, ”Cocaine Information, Amount in Vin Mariani, French Wine Coca, Coca-Cola,” Pendergrast collection, Emory University.
Page 20 Georgia Pharmaceutical a.s.sociation in 1891: ”a.n.a.lysis of Coca-Cola, a.n.a.lysis No. 7265, Office of H. R. Slack, M.D., Ph.G.,” reprinted in ”a.n.a.lysis of Coca-Cola, a.n.a.lysis No. 7265, Office of H. R. Slack, M.D., Ph.G.,” reprinted in Coca-Cola, What Is It? What It Is Coca-Cola, What Is It? What It Is (The Coca-Cola Company, 1901). (The Coca-Cola Company, 1901).
Page 21 narcotic kick on his letterhead: Constance L. Hays, Constance L. Hays, The Real Thing: Truth and Power at the Coca-Cola Company The Real Thing: Truth and Power at the Coca-Cola Company (New York: Random House, 2004), 102. (New York: Random House, 2004), 102.
Page 21 Pamphlets he handed out to retailers: Atlanta Const.i.tution Atlanta Const.i.tution, June 19, 1891.
Page 21 ”a very small proportion”: Asa G. Candler testimony, Asa G. Candler testimony, Henry A. Rucker v. The Coca-Cola Company Henry A. Rucker v. The Coca-Cola Company, U.S. Circuit Court, District of Georgia, 52.
Page 21 wasn't entirely removed: Graham and Roberts, 19. Graham and Roberts, 19.
Page 21 needed to raise at least $50,000: Allen, 38. Allen, 38.
Page 21 One of the very first corporations: Joel Bakan, Joel Bakan, The Corporation: The Pathological Pursuit of Profit and Power The Corporation: The Pathological Pursuit of Profit and Power (New York: Simon & Schuster, 2004), 8. (New York: Simon & Schuster, 2004), 8.
Page 22 ”directors of such companies”: Adam Smith, Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations An Inquiry into the Nature and Causes of the Wealth of Nations (London: T. Nelson & Sons, 1895), 311. (London: T. Nelson & Sons, 1895), 311.
Page 22 The corporation took off: Bakan, 7. Bakan, 7.
Page 22 more than three hundred: Jack Beatty, ed., Jack Beatty, ed., Colossus: How the Corporation Changed America Colossus: How the Corporation Changed America (New York: Broadway Books, 2001), 5. (New York: Broadway Books, 2001), 5.
Page 22 And unlike their British counterparts . . . beginning in the 1830s: Beatty, 45-46. Beatty, 45-46.
Page 22 No corporations were as successful: Beatty, 103-112. Beatty, 103-112.
Page 22 corporations were chartered by states . . . any purpose they desired: Richard L. Grossman and Frank T. Adams, ”Taking Care of Business: Citizens.h.i.+p and the Charter of Incorporation,” in Dean Ritz, ed., Richard L. Grossman and Frank T. Adams, ”Taking Care of Business: Citizens.h.i.+p and the Charter of Incorporation,” in Dean Ritz, ed., Defying Corporations, Defining Democracy Defying Corporations, Defining Democracy (New York: The Apex Press, 2001), 59-72. (New York: The Apex Press, 2001), 59-72.
Page 23 concept of ”limited liability”: Bakan, 11-13. Bakan, 11-13.
Page 23 declared corporations to be virtual ”persons”: David C. Korten, David C. Korten, The Post-Corporate World: Life After Capitalism The Post-Corporate World: Life After Capitalism (West Hartford, CT, and San Francisco: k.u.marian Press and Berrett-Koehler, 1999), 184-186. (West Hartford, CT, and San Francisco: k.u.marian Press and Berrett-Koehler, 1999), 184-186.
Page 23 And in 1880, the federal government . . . ”as well as financially”: Humphrey McQueen, Humphrey McQueen, The Essence of Capitalism: The Origins of Our Future The Essence of Capitalism: The Origins of Our Future (Montreal: Black Rose Books, 2003), 29. (Montreal: Black Rose Books, 2003), 29.
Page 23 few ”national” products: Juliann Sivulka, Juliann Sivulka, Soap, s.e.x, and Cigarettes: A Cultural History of American Advertising Soap, s.e.x, and Cigarettes: A Cultural History of American Advertising (Belmont, CA: Wadsworth, 1998), 18-19. (Belmont, CA: Wadsworth, 1998), 18-19.
Page 23 new markets in city department stores: Sivulka, 93. Sivulka, 93.
Page 23 power of corporations was made complete: Bakan, 13-14. Bakan, 13-14.
Page 23 falling from 2,653 to 269: Sivulka, 93. Sivulka, 93.
Page 23 companies that succeeded . . . quintessential example: Richard Tedlow, Richard Tedlow, New and Improved: The Story of Ma.s.s Marketing in America New and Improved: The Story of Ma.s.s Marketing in America (New York: Basic Books, 1990), 4-6. (New York: Basic Books, 1990), 4-6.
Page 23 incorporated the Coca-Cola Company: Allen, 38-39; Pendergrast, 57-58. Allen, 38-39; Pendergrast, 57-58.
Page 23 selling syrup wholesale . . . 400 percent profit: Charles Howard Candler, ”Thirty-three Years with Coca-Cola 1890-1923” (unpublished ma.n.u.script, 1929), 20. Charles Howard Candler, ”Thirty-three Years with Coca-Cola 1890-1923” (unpublished ma.n.u.script, 1929), 20.
Page 24 legions of salesmen: Candler, ”Thirty-three Years,” 16-19. Candler, ”Thirty-three Years,” 16-19.
Page 24 made only $12.50 a week: Candler, ”Thirty-three Years,” 33. Candler, ”Thirty-three Years,” 33.
Page 24 sold in all forty-four states . . . soon to follow: Pendergrast, 61, 93. Pendergrast, 61, 93.
Page 24 sleeping on a cot: Allen, 67. Allen, 67.
Page 24 drum up clients . . . solely on advertising: Candler, ”Thirty-three Years,” 139. Candler, ”Thirty-three Years,” 139.
Page 24 one-man pep squad: Allen, 71-72. Allen, 71-72.
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