Part 75 (2/2)

The fruit-stand dealers were selling only about one-third to one-half the quant.i.ty of fruit handled in former seasons. The pushcart and wagon peddlers as a rule buy packed or loose fruit cheap and go direct to the homes of the residents, selling at prices considerably below the fruit-stand men. The peddlers handle a large quant.i.ty, make quick cash sales, and pay no rents. Other dealers incur heavy operating expenses and generally sell not for the purpose of moving a large quant.i.ty, but for the highest price obtainable. Consequently, the movement is restricted.

The largest profits were found usually in barreled apples. For instance, New York B grade, two inches minimum, approximately 600 apples to the barrel, sold for a cent each or $6 per barrel. These apples cost the retail dealer not over $2 per barrel delivered to his store, allowance being made for jobber's profit and drayage. The investigator saw ”A grade” fruit, 2-1/2 inches minimum, averaging about 400 apples per barrel, which cost the retailer not over $3, being displayed for sale at two for five cents, or $11.25 per barrel. Such prices prevailed at no less than twenty-five retail stores visited in one day. Apples were being offered for sale at retail all over New York City at prices ranging from one cent each at the cheap corner fruit stands, to fifty cents and eighty cents per dozen at the fanciest fruit stores.

In general, it may be said that the gross profits of fruit-stand vendors range from 100 to 250 per cent. Operating expenses other than rent in most cities except New York are not relatively high and all sales are on a strictly cash basis; hence the net profits on good fruit are large.

Grocers catering to high-cla.s.s trade buy only the best apples. Extra fancy Jonathans, Grimes, etc., preferably 138's and 150's size, were purchased at $1 to $1.25 per box. These apples were taken from the box and repacked in small splint trays similar to the peach basket used in a six-basket carrier. Each box of apples filled approximately ten trays.

Each tray sold for thirty cents; hence the box brought $3, representing a gross profit of about $1.75. Extra fancy Delicious and Winter Banana, 72's size, purchased at $2 per box, retailed at five cents each, or $3.60 per box. Other sizes and varieties brought corresponding prices.

No attempt was made by this cla.s.s of grocers to stimulate consumption by temporarily reducing prices.

The retail prices quoted above were maintained consistently throughout the 1914 season, regardless of prevailing jobbing prices. The large margins charged by the retailers, for the most part, were due apparently to the small amount of business handled, the perishable nature of the commodity, and the cost of operation.

An elaborate and efficient delivery service must be maintained by the grocers, and many small deliveries are made each day at an actual loss to the dealer. A large proportion of the grocery-store patrons buy on credit and pay when it becomes convenient. Many of these accounts are never paid. Hence it becomes apparent that the good customer who pays his bill regularly each week, or who pays cash, must suffer for the shortcomings of others. However, there can be little doubt that reducing prices would materially increase consumption and in the end result in equally good profits for the dealers. Reduced prices and better business practice should prove to be very beneficial to grower, dealer and consumer.

The profits derived from the sale of cheaper grades of apples to the poorer cla.s.s of consumers are not so large. It was learned that those catering to such trade operated on a margin of 75 to 100 per cent. of the purchase price.

Raspberries.

F. C. ERKEL, FRUIT GROWER, ROCKFORD.

Raspberries are so easily grown it is surprising we do not find more farmers and back lot gardeners in the city giving them attention. I believe more people would raise raspberries if they could be made to realize what great returns they would receive for a little work and care. As a commercial proposition raspberries are the poor man's friend, yielding large returns with very small investment and requiring but little land.

I will attempt to give a few essentials in raspberry culture without going into detail, with the hopes that at least a few more patches of raspberries may be planted as a result of my effort. With the main points of raspberry culture given, there is no reason why any one with ordinary intelligence can not solve the details and meet with success.

Raspberries have a little advantage over strawberries with the man who is not greatly enthused over small fruit culture. When once established the plantings do not have to be renewed annually but with ordinary care will last several years, in fact they will stand more Junegra.s.s sod and weeds and general neglect and still produce results than anything else I know of unless it is apple trees.

Another point in favor of raspberries over strawberries is that it is not quite so hard on the back to pick them, and when large quant.i.ties are grown it is easier to get pickers.

Red raspberries will succeed on most any kind of soil so long as it is kept reasonably well fertilized and supplied with humus. They prefer a moist loam, and a northern slope is preferable to a southern slope because not so quickly affected by drought. Good drainage is necessary, and if planted on low ground where water is liable to stand at any time the ground should be tiled or otherwise drained.

Raspberries may be planted either in the fall or spring, or the plants may be dug in the fall, heeled in outside, covered with mulch, or they may be stored in the cellar and planted in spring.

Plants bought from a nursery in the spring should be unpacked immediately on arrival, the roots dipped in thin mud, then heeled in until permanently planted, even if the delay is but a day or two.

The tops of the plants should be cut, leaving but a few inches, and if any blossoms appear the first season it would be better to remove them to prevent fruiting. It would be expecting too much of a newly transplanted plant to make much of any growth and produce fruit the same season. If allowed to fruit the first season but little fruit could be expected at best, and it would leave the plant dwarfed if indeed it were not killed outright.

The suckers that come up the first season will produce the next season's crop, after which they die down and should be removed, other suckers taking their places annually. Not over two or three suckers should be allowed to each plant the first year; after the first year leave five to eight in each hill, depending on the kind of soil, fertility, etc.

When plants are cheap and plentiful it is customary to use two in each hill to insure a good stand the first year, but it is reasonable to expect, however, where there are two root systems in each hill instead of one that in after years there would be more troublesome suckers to remove than if there was but one root in each hill, and this is no small matter with some varieties.

To obtain planting stock large cl.u.s.ters of roots may be divided to propagate from, but these usually have but few fibrous roots and are not as good as first year's growth suckers, springing from roots near the parent plant. Red raspberries may also be propagated from root cuttings or even from seeds, the latter not coming true to variety, however.

Plantings should preferably be made on ground plowed the fall previous, but spring plowed ground will answer if thoroughly disced, harrowed and planked and then repeated, to make the ground firm.

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