Part 47 (1/2)

PRINCIPLE 8 Use encouragement. Make the fault seem easy to correct.

PRINCIPLE 9 Make the other person happy about doing the thing you suggest.

A Shortcut to Distinction

by Lowell Thomas

This biographical information about Dale Carnegie was written as an introduction to the original edition of How to Win Friends and Influence People. It It is is reprinted reprinted in this edition to give the readers additional background on Dale Carnegie.

It was a cold January night in 1935, but the weather couldn't keep them away. Two thousand five hundred men and women thronged into the grand ballroom of the Hotel Pennsylvania in New York. Every available seat was filled by half-past seven. At eight o'clock, the eager crowd was still pouring in. The s.p.a.cious balcony was soon jammed. Presently even standing s.p.a.ce was at a premium, and hundreds of people, tired after navigating a day in business, stood up for an hour and a half that night to witness - what?

A fas.h.i.+on show?

A six-day bicycle race or a personal appearance by Clark Gable?

No. These people had been lured there by a newspaper ad. Two evenings previously, they had seen this full-page announcement in the New York Sun Sun staring staring them in the face:

Learn to Speak Effectively Prepare for Leaders.h.i.+p

Old stuff? Yes, but believe it or not, in the most sophisticated town on earth, during a depression with 20 percent of the population on relief, twenty-five hundred people had left their homes and hustled to the hotel in response to that ad.

The people who responded were of the upper economic strata - executives, employers and professionals.

These men and women had come to hear the opening gun of an ultramodern, ultrapractical course in ”Effective Speaking and Influencing Men in Business”- a course given by the Dale Carnegie Inst.i.tute of Effective Speaking and Human Relations.

Why were they there, these twenty-five hundred business men and women?

Because of a sudden hunger for more education because of the depression?

Apparently not, for this same course had been playing to packed houses in New York City every season for the preceding twenty-four years. During that time, more than fifteen thousand business and professional people had been trained by Dale Carnegie. Even large, skeptical, conservative organizations such as the Westinghouse Electric Company, the McGraw-Hill Publis.h.i.+ng Company, the Brooklyn Union Gas Company, the Brooklyn Chamber of Commerce, the American Inst.i.tute of Electrical Engineers and the New York Telephone Company have had this training conducted in their own offices for the benefit of their members and executives.

The fact that these people, ten or twenty years after leaving grade school, high school or college, come and take this training is a glaring commentary on the shocking deficiencies of our educational system.

What do adults really want to study? That is an important question; and in order to answer it, the University of Chicago, the American a.s.sociation for Adult Education, and the United Y.M.C.A. Schools made a survey over a two-year period.

That survey revealed that the prime interest of adults is health. It also revealed that their second interest is in developing skill in human relations.h.i.+ps - they want to learn the technique of getting along with and influencing other people. They don't want to become public speakers, and they don't want to listen to a lot of high sounding talk about psychology; they want suggestions they can use immediately in business, in social contacts and in the home.