Part 21 (2/2)

Johnny looked after him and smiled. The little man had it. No sooner was one reel out of the way than he was already working on the next. You had to hand it to him. It was to his credit that Magnum Newsreel was considered the best in the business. He went into the office.

Jane greeted him with a smile. ”How was the reel, Johnny?”

He grinned at her. ”Good,” he said. ”Very good. Irving did a h.e.l.l of a job.” He walked over to his desk and sat down. ”Have you got that call in for Peter?”

She nodded and got up from her desk. She took several papers from it and put them in front of Johnny. ”You'll have to look over these,” she said, separating them into two neat stacks in front of him. ”And these you'll have to sign.”

He looked up at her, his eyes smiling. ”Anything else, boss?”

She went back to her desk and looked at her memorandum pad. ”Yes,” she answered seriously, ”George Pappas is coming in at twelve and you're taking Doris to lunch at one o'clock.”

He looked at his watch. ”Golly,” he exclaimed, ”it's almost twelve now. I better get this stuff out of the way before George comes.” He looked over at her. ”You're a slave-driver, Janey.”

She made a move at him. ”Someone around here has to be,” she said with a shake of her head. ”Otherwise you'd never get anything done.”

Johnny looked down at the papers on his desk. They were the usual contracts with the states' rights distributors, a part of the work that he detested. They were routine and annoying. Janey was right. If it were left to him, he would never look at them. With a sigh he took his pen and began to sign them.

The last five years had filled out his frame. He was still thin, but the lean, hungry look had gone from his face. Magnum had done well. They had a studio in California. Peter stayed out there and took charge of production. Joe was with Peter. Peter determined the policy and Joe executed it. They worked well together. Magnum's pictures showed the results of that teamwork; they were among the best in the industry.

Johnny was in charge of the New York office. He had been right in predicting that the major portion of production would s.h.i.+ft to the coast. He had been right too in his surmise that the distribution center would remain in New York and that the production of shorts would for the most part be carried on there. The unexpected victory of William Fox's suit against the combine, forcing them to give film to the independents back in 1912, had given impetus to the change. Since that time several other victories had been won. Now the fate of the combine was in the hands of the United States federal courts, and all indications were that the court would order the dissolution of the combine.

When they had learned of the initial Fox victory, Johnny persuaded Peter to let him go back to New York and reopen the studios there. Jane had been working as a script girl with Joe and he asked her if she would like to come back to New York with him. She had accepted. Sam Sharpe had joined them as casting director. He had remained in that job until the fall of last year, then he went back into business as an agent.

”There's a lot of talent out here,” he said, explaining his motives to Peter, ”and n.o.body to represent 'em. Besides, I liked the business and I haven't been happy since I left it.”

Peter could understand his viewpoint. ”All right Sam,” he said. ”What you want to do is okay with me. And for a start I'll speak to all my people here and see that you represent them.”

Sam Sharpe smiled. ”I already do,” he said, ”I got 'em all signed up already.”

”That's wonderful,” Peter said, congratulating him.

When they had finished shaking hands, Sam sat down in the easy chair in Peter's office.

”When do you plan to go to work?” Peter asked him.

”Right now,” Sam answered. ”About that Cooper contract. I think the gal ought to get more money. After all, her last picture grossed a young fortune.”

Peter's mouth hung open. ”Thieves have been feasting at my table,” he said, beginning to smile.

Early in 1912 The Bandit opened on Broadway. It was the first of the big premieres in the business. Admissions were set at one dollar a ticket. They expected to do good business, but even Johnny couldn't foresee what would happen.

By noon of that day, two hours before the theater was to open, a line of people had formed in front of the boxoffice that went clear down the block. Traffic on the sidewalk was blocked and people in order to pa.s.s had to walk in the gutters. Gradually the street became more crowded and confused. Someone looking out of an office window had called the police and told them there was a riot taking place. Out came the police in full force, ready to let fly with nightsticks.

The manager of the theater tore his hair and ran out to talk to the police. He spoke to a grizzled captain and explained to him that the people were waiting to see a moving picture.

The captain, a red-faced, gray-haired man, took off his cap and scratched his head. ”Well, I'll be d.a.m.ned,” he said in a fine Irish brogue. ”To think that Bill Casey would see the day people started a riot to get into a movie.” He turned and looked at the crowd of people and then back to the manager. ”Well, they can't stay on the street and block traffic like that. You'll have to get them off.”

The theater manager turned to Johnny in despair. ”What'll I do? The picture isn't starting until two o'clock.”

Johnny looked at him and smiled. ”Open up now and let them in,” he said.

The manager was bewildered. ”If I let them in now, what will I do about the two-o'clock show?”

”If you don't get 'em off the street,” the captain told him, ”there won't be a two-o'clock show. I got orders to break 'em up.”

The manager wrung his hands in despair.

”Tell you what,” Johnny said, coming to a quick decision. ”Let them in now and at two o'clock start the show over again.” He began to smile. ”Keep running the picture until they stop coming.”

”But they'll get mixed up if I let them in in the middle of the picture!” the manager protested.

”They can always stay until they come around to the part they came in on,” Johnny told him. ”We do it with shorts, don't we?”

The manager turned to the police captain and looked appealingly at him. The captain shook his head. Slowly the manager turned and went to the boxoffice. He tapped his hand on the closed window. The girl inside opened the gla.s.s.

He turned once more in mute appeal to the captain. There was no reply. He turned back to the girl. ”Start selling your tickets,” he said unhappily.

The people at the head of the line heard him. They surged against the two policemen who stood there and pushed them out of the way. They poured up to the boxoffice.

The manager struggled through the mob and over to Johnny. Johnny took one look at him and began to laugh. b.u.t.tons were torn from his jacket, the flower hung askew from his lapel, one side of his wing collar had been torn away, and his tie hung over his shoulder.

The manager stared at Johnny. ”Who ever heard of such a thing?” he asked in a shocked, proper voice. ”Continuous performances? You'd think this was a merry-go-round.”

And it was. Magnum had grabbed the bra.s.s ring.

It was only the beginning. Other companies and other pictures followed. Later that year Adolph Zukor, a New York theater operator, brought the long-heralded Queen Elizabeth to New York and then formed his Famous Players Film Company to make longer features.

In 1913 it was Quo Vadis? followed in rapid succession by Carl Laemmle's Universal Company's Traffic in Souls and then by Jesse Lasky and Cecil B. DeMille with The Squaw Man, which starred Dustin Farnum. And every year after that there were more. The first big theater devoted exclusively to motion pictures, the New York Strand, was opened in 1914. That same year saw Mack Sennett's production of Tillie's Punctured Romance, starring Charlie Chaplin and Marie Dressler. The next year brought Griffith's Birth of a Nation and Theda Bara in William Fox's A Fool There Was.

Names like Paramount Pictures, Metro Pictures, Famous Players, Vitagraph, were beginning to be bruited around the trade. The public was beginning to recognize players such as Mary Pickford, Charlie Chaplin, Clara Kimball Young, Douglas Fairbanks, and Theda Bara. The newspapers woke up quickly to the news value in those names. These actors and actresses made news. Reporters were a.s.signed to chronicle daily every action, every statement they made.

The public had taken motion pictures to its heart, and the industry was growing up. It was not without its faults, however. There were long wars within it. One producer would fight with another. Compet.i.tion for star names was fierce. Stars were signed by one company at a fabulous sum, only to find that the next day they could go to another company for an even more fantastic figure. Contracts were made and broken every day. But the industry continued to grow.

As Johnny said smilingly to Peter one day, half in jest, half in earnest: ”For the first time there is truly a theater for the people. They can call moving pictures their very own. They made it.”

And the public backed him up, with long lines that stretched in front of the movie theaters' boxoffices across the United States.

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