Chapter 1023 (1/2)
Why is it him?
”There are also celebrities. Although their consumer group is not big, they are still rich. As long as they can lose weight, I'm afraid they would be willing to spend any amount of money!”
Duan Peng continued, ”For example, you all should have heard of that cla.s.sic foreign song about nostalgia. It's called Yesterday once more more more or something because this song was popular throughout the world. However, because she didn't lose weight properly, she suffered from anorexia and eventually starved to death, leaving behind a large amount of money … From this, we can see how crazy the trend of foreigners losing weight is! ”
Ji Feng couldn't help but nod with a smile. In fact, he already knew that Kang Yuan's Slimming Powder would definitely have a sufficient market abroad. Just as Duan Peng said, the number of obese people in foreign countries was just too huge, especially in developed countries like the United States.
If Kang Yuan's Slimming Powder could penetrate the markets of those countries, the sales volume could be imagined!
”I also have some knowledge about Kang Yuan's Slimming Powder. After all, its reputation in the country is too big!”
Duan Peng said with a smile, ”Actually, I feel that the current Kang Yuan Slimming Powder is a bit too single, and there's a huge gap between the rich and poor in the country, so some products need to have levels and divisions. For example, we can make some fine packaging that will increase the price several times. In any case, the more expensive it is, the more those rich people will buy.”
Ji Feng smiled as he nodded his head. Naturally, he had considered this question as well. Our country's rich and powerful people are very different from the rich and powerful people of other countries.
In our country, as long as a person has money, that person is great. Buying things is always expensive, not the right thing to buy. People don't even look at those things that are cheaper, they just head straight to the most expensive area.
So, regardless of whether or not you are truly from a high or low price, as long as your price is cheap, those rich people will not buy it. Because, if they don't even look at it, why would they buy it?
Back then, Ji Feng had thought of this as well. However, what he needed to do at that time was to spread the market throughout the country and spread his reputation. As for the high-end route, Ji Feng was still considering it and had yet to make a decision.
Now, he didn't explain the situation to them. Since Duan Peng was willing to show off to him, then Ji Feng would naturally listen attentively. He could take advantage of this opportunity to see if Duan Peng was truly capable, or if he only knew how to talk about military matters on paper. From his a.n.a.lysis, he was able to see this person's thoughts and eyes.
Hence, Ji Feng could only smile, ”Then in your opinion, what should we do to earn the most money?”
Duan Peng was immediately enlivened. He naturally knew that the Soaring Cloud Corporation was actually Ji Feng's faction, and since Ji Feng was able to form such a large corporation, there was no need to mention his foresight and ability. He would definitely have capable people by his side, and it was impossible for him to not consider the development of the market.
The reason why Ji Feng asked this now was to observe him.
Thinking of this, Duan Peng was in high spirits. This time around, his performance might determine how Ji Feng would cooperate with him in the future.
This was definitely a rare opportunity, Duan Peng didn't want to miss it.
Duan Peng was silent for a moment, then couldn't help but say, ”I still don't know the details of the current situation, so I'll rely on my own thoughts to explain it to you.”
”No problem, go ahead.” Ji Feng smiled.
Duan Peng nodded and said, ”In my opinion, Kang Yuan's thin body powder should have already been marketed throughout the country. So, the next thing to do is to take the high-end route and change the name, such as the hardcover version of Kang Yuan's thin body powder, or other names, but the levels must be divided. Also, the sales of these high-end products must be controlled, they must not be in demand, they must be priceless …”
”This is the first step. After that, you can use some other reasons to introduce different types of weight loss powder, such as those specially designed for middle-aged and old age, those specially designed for pregnant women to recover their body shape after childbirth … And so on and so forth, of course, which requires detailed investigation and market argument. ”
”In the end, we still have to introduce cyclical products,” said Duan Peng. For example, some customers, he ate a period of thin body powder, the body has lost weight, in the future may not buy again, this won't do. Especially those rich and powerful celebrities, once they lose their customer base, that's not a small loss. ”
”Therefore, for those rich and powerful celebrities, you can introduce an improved version of the Body-Slimming Powder, because their lives are irregular. Sometimes, it's possible for them to eat a lot of meals consecutively, but they can't even eat a single normal meal. In this case, it's very normal for them to rebound after losing weight.”
Duan Peng lightly smiled. ”With regards to their situation, you can introduce periodic slimming powder. After you've eaten for a while, your body will become thinner. You still need to eat more after that because your life is irregular and you need to bounce back!”
”Overall, there is only one reason to adopt different sales methods for different groups of people. That is to make as much money as possible while ensuring the product quality and the brand's reputation!” Duan Peng said forcefully.
Ji Feng smiled as he nodded. He had to admit that although Duan Peng's ideas were a bit devious, they were indeed good ways to earn money.
In fact, not only the rich and the big stars, but also some officials and their children, can be targeted to different products. Ji Feng estimated that Duan Peng didn't bring up the matter regarding the officials because he and Ji Shalei were probably here. Otherwise, Duan Peng would be a little suspicious of the monk swearing at the bald man.
Ji Shalei laughed heartily when he heard this. ”Old Duan, based on your way of doing things, I wonder how many people would want to scold you?”