Chapter 724 (1/2)
Chapter 724. Learning mindset
A month's time pa.s.sed in the blink of an eye.
According to the record of requests, in this one month, more than sixty thousand people in the Jiang Prefecture had come to ask for Kang Yuan's free Slimming Powder. However, there was not a single person who had managed to take away that one million yuan bounty!
This incident had caused a huge sensation throughout the Jiang Prefecture, even throughout the country. The name of Kang Yuan's Slimming Powder had reached the ears of almost everyone.
The effect of this advertis.e.m.e.nt was so good that no one could believe it!
After carefully calculating, the cost of Xiao family's pharmaceutical factory was nothing more than advertising in the newspapers and on the internet. The rest was a free gift of more than 60,000 sets of Kang Yuan Slimming Powder!
Besides that, the Xiao family's medicine concocting plant had never paid any price!
The promotion of Kang Yuan's Slimming Powder by the Xiao Pharmaceutical Factory was actually recognized as a cla.s.sic marketing case by the advertising world. For this reason, there were even people who did a detailed a.n.a.lysis.
Many of the guests invited by the television program were still explaining the brilliant marketing methods used by the Xiao family's pharmaceutical factory. This was clearly a topic of concern to the audience, so the viewers.h.i.+p ratings were not low at all.
According to the a.n.a.lysis of the so-called marketing experts, the reason why the Xiao Pharmaceutical Factory's Kang Yuan Slimming Powder was so popular this time, and later became the symbol of sudden emergence in the medical field, was mainly because of the great success of the internet and the extraordinary quality and effect of the Kang Yuan Slimming Powder. These two factors were the key to the success of the Xiao Pharmaceutical Factory.
”Because the quality and effect of Kang Yuan's Slimming Powder is extraordinary, that's why the leader of Xiao family's pharmaceutical factory dares to make such bold claims of a million bounty. Due to the convenience of the internet, this large bounty from the Xiao family's medicine factory spread throughout all the streets and alleys of the Jiang Prefecture with the fastest speed possible. There is no one in the country who does not know of it! ”
On the television, a marketing expert invited by a program was talking non-stop about the successful marketing strategy of the Xiao family's pharmaceutical factory, ”With these two key factors, the Xiao family's pharmaceutical factory has suddenly entered everyone's line of sight. A million bounty caused its reputation to explode and spread widely, this is the place where the Xiao family's pharmaceutical factory has the most brilliant leaders.h.i.+p!”
”Then, in your opinion, is the success rate of the Xiao medicine concocting plant perfect? Do you think it's possible for other companies to replicate this successful business model? ” the television host asked.
”First of all, I have a different opinion towards your first question. The marketing strategy of the Xiao family's medicine concocting plant this time isn't perfect. In fact, it's the complete opposite. There are many flaws in this strategy … Of course, I'm not saying that the strategy itself is flawed, but that the person who executed it in the course of its execution made a mistake. ”
Spittle was flying from the expert's mouth. At the same time, he did not forget to straighten up his bald head, leaving only a few strands of hair behind. He quickly said, ”If we were to carefully study the timing of Kang Yuan's Slimming Body Powder, it would not be hard to find out that from the time when the Slimming Body Powder was first released by the Xiao family's pharmaceutical factory till now, there has been a bounty of 1 million bounty for the whole city. Not a single person in the country doesn't know … In this process, there is a period of blank s.p.a.ce! ”
”You mean …” The host was confused.
”Let's take a closer look. The appearance of the Kang Yuan Slimming Powder produced by the Xiao family's pharmaceutical factory was two months ago. However, the bounty of one million RMB began one month ago. That is to say, there is a month of time in between when the pharmaceutical factory of the Xiao family has been preparing without any success in promoting it!”
The expert held a piece of paper in his hand, and looked like he was a.n.a.lyzing it properly: ”Maybe the leader of the Xiao family's pharmaceutical factory was discussing the details of the event and other strategies, but using a month of time to prepare for it is a little too long, so I believe that the leader of the Xiao family's pharmaceutical factory has made a mistake in this regard! ”If they could avoid this kind of mistake, I'm afraid that Kang Yuan's slim body powder would have already been placed on the shelves of all the pharmacies and large scale shopping malls in the country, instead of just starting to be packaged like this!”
”So, in your opinion, is there anything that can be improved on with this method?” The host didn't miss the opportunity to ask again.
”This question is actually the second question you asked just now.”
The expert said, ”It's just another company. My answer is, it's completely possible!”
”Do you have any specific execution methods?” The host asked again.