Part 21 (1/2)

51.

The Brazilians also opened coffee bars in Great Britain, France, Denmark, Russia, and j.a.pan.

52.

Though the rebels committed some atrocities, their actions were greatly exaggerated later by the government, which also minimized the extent of the military ma.s.sacre to follow.

53.

Estimates for the numbers killed in the matanza matanza vary from 2,000 to 50,000. In his cla.s.sic 1971 book vary from 2,000 to 50,000. In his cla.s.sic 1971 book Matanza Matanza, Thomas Anderson accepted an estimate of 10,000, but many scholars now agree on 30,000.

54.

Bitter Grounds, by Sandra Benitez, is a multigenerational novel set in El Salvador. It begins with the 1932 matanza matanza and follows the intertwining lives of coffee workers and plantation owners. One of the characters writes, ”You say, but for the golden hope of coffee / few men would get ahead. / I say, when the people harvest, / all they reap is bitter grounds.” and follows the intertwining lives of coffee workers and plantation owners. One of the characters writes, ”You say, but for the golden hope of coffee / few men would get ahead. / I say, when the people harvest, / all they reap is bitter grounds.”

55.

Augusto Cesar Sandino, the illegitimate son of a wealthy coffee planter and one of his harvest laborers, led a rebellion against the U.S. Marines who occupied his country, calling them ”blond beasts” and ”the enemy of our race and language.”

56.

By 1927 A & P was buying one-tenth of Colombia's entire coffee production, roasting an average of 4,000 bags of Colombian coffee per week.

57.

The British owned three prime coffee colonies: Kenya grew arabica, Tanganyika produced both arabicas and robustas, while Uganda specialized primarily in robusta. The French, Portuguese, and Belgians owned the African robusta coffee-growing colonies of French Equatorial Africa, French West Africa, Somaliland Coast, Ivory Coast, Cameroon, Madagascar, Angola, and the Belgian Congo. The Italians were about to take over Ethiopia, the birthplace of coffee.

58.

Erwin Wasey had taken over the Maxwell House account in 1929 when J. Walter Thompson had to give it up to take on Chase & Sanborn. In the twenties Fleischmann's Yeast and Maxwell House Coffee were two of the biggest JWT accounts. When Fleischmann's trans.m.u.ted into Standard Brands, swallowing Chase & Sanborn, the JWT men had to choose between keeping the huge yeast account and switching coffee accounts or losing all of the Standard Brands business if they stuck with Maxwell House.

59.

Novelist Sinclair Lewis applied for a job, but Benton turned him down, telling him, ”I don't want to be the Babbitt or Gantry of your next work.”

60.

Through his lawyer, Jerome Kern at first objected to Maxwell House having stolen his theme, but Benton & Bowles's lawyer reported in May 1933 that Kern told him, ”He is a regular listener to the Maxwell House Radio Show Boat Maxwell House Radio Show Boat hour, which he not only enjoys but considers the best program ever put on the air.” hour, which he not only enjoys but considers the best program ever put on the air.”

61.