Chapter 1139 (1/2)

In North America, the second box office week of the summer season from May 23 to May 29 ended soon after the hit of face changing.

In the final first week, the seven day box office of ”face changing” reached 79.59 million US dollars, which not only set John Woo's Hollywood first week box office record, but also exceeded most people's expectations inside and outside Hollywood. Before that, according to the first day results, it was generally believed that the box office of ”face changing” was more than $70 million in the first week, slightly lower than the $76.15 million in the first week of ”mission impossible 2” directed by John Wu last summer.

Even if Simon had the same expectations for face change as the spy series, he would not have invested a huge budget of $100 million more than ever, but he was a little surprised by the first week of face change.

In the first week of approaching us $80 million, if the follow-up trend is slightly more stable, it is not impossible to impact US $250 million or even US $300 million.

Of course, these are basically fantasies.

After all, in addition to creativity, the film itself is still a more traditional action film. What's more, it's still a highly competitive summer program. As long as it can reach 200 million US dollars in North America, Simon will be satisfied. In this way, only relying on the domestic and overseas box office, daenerys entertainment is expected to achieve huge profits.

In any case, the revenue of the first week is close to 80 million, and the trend of the next week is crucial.

Then on May 30, the biggest competitor of ”face change” was Luc Besson's sci-fi blockbuster ”the fifth element”, which was once produced by Sony. This Disney investment controlled by Vivendi was the main film of the year. Compared with the budget of more than $90 million, the expenditure also reached $100 million, because Vivendi's new leader Jean Marie· The annual main project of merier's self portrait board is also well publicized in terms of marketing.

After the premiere was held one day in advance, the word-of-mouth of ”the fifth element” was lifted the next day.

Although the comprehensive media score of 7.0 is far lower than the classic 9.2 of face changing, it is not a failure for a commercial film.

However, this relatively mediocre score obviously can not support Vivendi's ambition, and even indicates the box office prospect of the film to a certain extent.

When the one-day box office data on May 30 came out, the overall situation was basically decided.

The fifth element, which attracted a lot of attention, opened a screen with 3186 pieces. The box office on the first day was only $6.19 million, which was a failure. By contrast, the box office of ”face changing” was still as high as $11.34 million on the first day of the next week, almost twice as high as that of ”the fifth element”.

Time into June, complete May 30 to the first week of June 5, the gap further widened.

Because of the mediocre performance of ”the fifth element”, face changing won the box office champion in a single week without any suspense. The box office decline in the next week was maintained at 36%, and the revenue was $50.93 million again. After half a month of release, the cumulative box office easily exceeded $100 million, reaching $130.52 million.

In the first seven days of the first week, this blockbuster, also a blockbuster with an investment of 100 million yuan, opened with a box office of only 28.27 million US dollars.

This is basically consistent with Simon's North American box office performance of ”the fifth element”.

Before the release of any film, the box office data are difficult to predict, but from the results, we can often find too many signs.

In the past, the fifth element was not a failure. Although it failed at the box office in North America, it only brought in more than 60 million US dollars, but it sold 200 million overseas. In addition to the follow-up video channels, Sony actually made a good profit. However, the biggest regret is the failure of the box office in North America.

As for why North American audiences don't like the film, it's probably due to cultural differences.

Luc Besson is a French director after all. One of the main characteristics of this director is that the films that he supervised often sell well. The box office of films that he directed in person is very unstable, and even many of them fail miserably. This is not to say that Luc Besson is not good enough. The main reason is that the other party likes to carry all kinds of private goods too much. The fifth element is quite typical in this respect.

The first is the casting of the film.

At the beginning, Disney sent out an invitation to many Hollywood celebrities, but with Simon's quiet intervention, most of the celebrities close to danielis entertainment chose to refuse. In the end, the hero of the film fell on the original Bruce Willis.

In recent years, Bruce Willis has been reduced to a second tier position, except for the ”die hard” series, which costs more and more but can't make it to the box office.

And the heroine.

Such a blockbuster, as the first female owner of the film who is heavier than the male lead role, should have chosen a leading Hollywood actress, at least with enough popularity. However, although Mila Jovovich does not know where she was fanned by Simon's big butterfly, Luc Besson, who has considerable autonomy, still chose another one according to her own preference this time I'm a new man.

In addition to the appearance of beautiful hot, basic no characteristics, let alone box office appeal.Although the blockbuster is not so dependent on actors, if some top celebrities can participate in a mediocre blockbuster that can be seen or not, the result may be completely different.

In short, ”the fifth element” lacks top Hollywood stars with box office appeal, which is one of them.

The second is the plot.

According to Luc Besson, this original sci-fi film, which has been conceived since childhood, has a rather complete story, but the plot is a bit of a hodgepodge, lacking the feeling of a Hollywood High Concept film coming together in one go.

Whether it's ”the fifth element” or ”star agents: the city of a thousand stars”, which was a posthumous story 20 years later, the box office experience in North America and overseas is almost the same.

Therefore, it can be seen that the North American box office failure of the fifth element is not accidental.

Luc Besson often gets good results in overseas areas where the film market lags behind North America with all kinds of private goods and big production scenes. However, in North America, which has been gradually fed by heavy bombs, it is not so easy for people to buy tickets.

More extensive, this has become the general box office trend of many CG special effects blockbusters, which is mediocre in North America and well sold overseas.

A typical example is the last few transformers of bombshell. The box office of ”Transformers 5” in North America is only 130 million, but it can still sell 470 million overseas. It can only be said that audiences outside North America are too satisfied.