Chapter 955 (1/2)
Late on Saturday night on the west coast of the United States, it was already Sunday afternoon in China on the other side of the ocean.
No.18, Bund, Shanghai.
Chen Qing wakes up after a nap at 2:00 p.m.
ten minutes later, from the bedroom on the sixth floor to an elegantly decorated family office on the third floor, Emmanuel Brandt, chairman of scupper, and Charlotte brenita from Switzerland are discussing something around a small conference table by the window. Behind the long desk, there are two assistants facing their notebooks The computer is busy.
In addition, there is ran Yue, the person in charge of daily affairs in China.
Ran Yue was reading a magazine on the sofa in the rest area when she saw Chen Qing come in and got up.
”Sister ran, you're welcome to sit down,” Chen Qing stopped each other with a smile. She first came to Lily favel at her desk and asked, ”has the information I want come from the research institute?”
Lily favel nods and hands a folder to Chen Qing.
Chen Qing took the folder and did not greet Emmanuel. She went directly to the sofa beside ran Yue and sat down. She opened the folder and asked, ”sister ran, it's tomorrow's launching ceremony. What's the new problem?”
Tomorrow is June 10, and on Monday, China's first igray cloud computing data center in Shanghai will be officially opened.
Simon just visited China in a big way more than a month ago. Such a large data center can show China's determination to develop the information industry. No matter what aspect, the authorities attach great importance to this matter. Therefore, they took the initiative to contact and prepare a grand launching ceremony of the center, and a number of large local enterprises will be announced again.
Just in China, Chen Qing and Lin Su were invited to join us tomorrow.
Ran Yue called at noon to say that she had something to talk about the launching ceremony, so Chen Qing asked. At this time, she said, ”well, Xiao Qing, there will be a leader from the top tomorrow. Let me ask, can you arrange a connection and let Mr. westero talk through the video?”
Chen Qing saw ran Yue's vague words and shook her fingers. She shook her head slightly and frowned slightly. She said, ”sister ran, if it's not true, don't mention it any more.”
Ran Yue seemed to expect something, but she was not disappointed. She turned to him and said, ”in this case, Mr. Jeff Bezos, is that ok? Xiaoqing, listen to me. It's absolutely good to arrange this connection. I can't say more about it. You'll know later. ”
Chen Qing looked at ran Yue and said seriously, ”sister ran, you'd better give me a thorough understanding, otherwise it's really hard to do.”
Seeing Chen Qing say so, ran Yue hesitates for a moment, looks up at the other people in the office, takes out a notepad from her bag, quickly writes down a name, shows it to Chen Qing, and crosses it out.
At this time, Chen Qing can learn more than ever. She just takes a look and nods her head after a little consideration
Chen Qing said that, the matter is basically settled.
Ran Yue was relaxed and excited. She took the initiative to take the job. It was good for her and her husband who was still in the system. If she messed up, she would be remembered. She was worried that the girl couldn't see something clearly. Fortunately, she didn't see the wrong person or follow the wrong person.
After talking about business, ran Yue glanced at the document in Chen Qing's hand, but did not explore it. Instead, she asked, ”why didn't you see Xiao Lin?”
”She went back to Hangzhou with her brother and sister-in-law.”
”Lin Dong?”
Chen Qing slightly curled her lips: ”yes, I'm going to the United States soon. Let's have a last look at the folks and the great rivers and mountains.”
Ran Yue can feel the little teasing in Chen Qing's tone. It's hard to comment, but she just smiles.
They chatted casually, and Chen Qing also paid more attention to this enterprise research report from cerxi Capital China Economic Research Institute.
The content is about the operation of giant group.
After reading the report of more than ten pages, Chen Qing only felt that a chaotic building was about to collapse in front of her. The severity of the company's internal problems was far more than that of a large and improper giant building project.
This is a small assignment assigned by our boss earlier. Chen Qing has been following up quietly.
Now we find that this company is almost a typical case of many domestic private enterprises rising and falling suddenly in recent years.
The kind that needs to be taken as a warning.
Thinking about making a comment at the end of the document, closing the document, Chen Qing looked up at ran Yue again: ”sister ran, Lin and I will go back to North America after the launching ceremony tomorrow. You need to pay more attention to the things over there.”
On the past Friday, Chen Qing quietly prepared for the official launch of the excellent computer for half a year, with the basic configuration pricing of 4999 yuan.
Machine code B-10.
B here is the first letter of barrel. The complete concept is the famous barrel theory.Because AMD's processor chips are used, the performance is always worse than Intel's top PC chips, regardless of the price. As a result, the team of excelsior technology company decided to take the bucket theory as the focus of the first PC product's publicity. The marketing direction is that although the CPU is not the strongest, the excelsior B-10 is the most comprehensive configuration ”bucket machine” at this stage ’There is no short board, and there is no case that some manufacturers only highlight CPU and simply match other parts.
After more than half a month's marketing in advance, the effect is good.
A total of 12 excellent computer stores opened on the same day in South China received 239 excellent B-10 orders on Friday, with a turnover of 1.2 million yuan.
Good start.
Moreover, the reason is that there are only 120 orders in stock, and the rest will be delivered within half a month.
This is also an operational focus of excellence computer.
Because of the shortage of materials and low profit, in order to avoid the risk to the greatest extent, we only provide a small amount of stock on a regular basis, but accept the reservation at any time.
Frankly, it's hunger marketing.
The effect is also good.
This is the psychology of consumers. The more difficult it is to get, the more they want to get it. Even if they don't buy it, they can't help looking at it more.
Therefore, both the price butcher behavior of the excellent B-10 and the starvation marketing of the out of stock on the day of sale have aroused extensive media discussion, and some other computer manufacturers have also begun to pay attention.
In addition to CPU, other top-level configurations are only available for 10000 yuan machines. Now they are directly paid to 4999 yuan. If you follow up, there will be no way out. Fortunately, even if the company's background is detected, excellence technology is still a very small company after all, and the sales market is limited to several provinces in South China, so the threat seems not great.
Because of the government's strong promotion of the information industry, China's PC market began to break out last year. In 1995, the annual sales volume reached 3.2 million units, more than four times higher than that of 700000 units in 1994. This year's growth rate is not as exaggerated as last year's. from the sales of the first five months, it is estimated that the annual sales will reach about 5 million units.
Excellent computer sold 239 computers on the first day. Because of the pre marketing elements, it is expected that the first year's shipment will be 87000 units even in the next year. According to this year's 5 million units, the market share will be 1.6%.
It's not worth mentioning.
This is what excellence technology hopes to achieve.
In fact, on the first day, the sales performance of 250 sets more than doubled than expected was released, and excellence began to quietly expand its own assembly plant.
Chen Qing is very strict with the cost control of excellence, including the shortage of personnel. Therefore, she said that the outstanding things need the attention of Ran Yue. It's not polite at all. Because of the lack of manpower, ran Yue and the whole small team in China's daily affairs office were arranged to work.
”That's what I should do.”
After all, Chen Qing didn't treat them badly on her salary. Ran Yue agreed and got up, knowing it was time to leave.
I really want to spend more time in this luxurious building.
It's just that it won't lose here after all.
Although the girl called ”sister ran” affectionately on weekdays, she was not so approachable in her heart. Ran Yue was not naive enough to be called ”sister ran” by others, so she really didn't treat herself as an outsider.
When he said goodbye, he could not help but forget to ask, ”Xiao Qing, when can I get news over there?”
”It's midnight in North America now,” Chen Qing said after seeing ran Yue out. ”There will be a reply before 12 pm. The time there is different. As long as she agrees, the connection will not be delayed tomorrow.”
Seeing off ran Yue, Chen Qing came to Emmanuel and sat down: ”what are you talking about?”
”Business,” said Emmanuel, who came to a VCD industry gathering this time. After Chen Qing sat down, she explained, ”the Shanghai data center will be opened tomorrow. Inspired by this, Xiali thinks that network technology tutorial books should be very popular. It happens that there are many similar publications in North America. Maybe we can translate them and sell them in China.”
Chen Qing took a cup from her desk tray, poured herself a cup of coffee and said, ”this is publishing. Don't you know how strict China's control over the publishing industry is?”
Emmanuel said, ”Chen, don't think we don't know anything. This is a tutorial book and it doesn't involve politics.”
”But this is also the business of the publishing house, which is not what we can do, and you also ignore the problem of piracy. In short, don't think about it. There is no future,” Chen Qing said, taking a sip of coffee. Suddenly, she had a flash of inspiration: ”by the way, you can do training courses. This is a big business. After all, it's like North America, and many people will rush into the Internet industry to seek gold and specialize There must be a great demand for training. ”
Two women did not expect Chen Qing suddenly excited, Charlotte brenita said: ”the training class should be more difficult to do, just like the international school project we are preparing, which requires a very professional team.””It's not the same. It's vocational training. It's OK to pass. You don't know how cheating those vocational training schools are now Make money. Moreover, we have ready-made advantages. We can get an igritte qualification certificate, and then find a university to be affiliated with. Teachers can dig from the University. Now there are a lot of talents who want to go into the sea. Occasionally, we invite some technical personnel or venture capital executives from Silicon Valley to give lectures, and their reputation will be out immediately. ”
“……”
Both women are a little speechless.
Sister, do you think we didn't hear the word ”cheat” just now?
Even though they had learned that when they first discussed the preparation of the international school, Emmanuel and Charlotte, who have a very positive view of three aspects, are still not very easy to accept Chen Qing's idea that education is a business.
Chen Qing, however, became more and more interested. She took the pen and paper and began brainstorming business plans on the conference table. She also took the two women to discuss them together.