Chapter 948 (1/2)

It wasn't until dusk that Simon and Sophia walked out of the master bedroom of the hillside villa on Lake Como.

After dinner, Sophia dressed up and went to Milan to attend a wine auction of Christie's Milan branch.

After the acquisition of Christie's several years ago, Sofia not only managed the old auction house prosperously and expanded its business continuously, but also perfectly combined it with melisandro's business, becoming a brand marketing platform with locomotive effect. The clothing, jewelry, clocks and watches, wine and other enterprises involved in melisandro are in Christie's flat from time to time There will be a treasure auction in Taiwan.

In most people's subconscious mind, the things that can enter the auction house are always higher in value and style, which virtually improves the brand value of melisandro's subsidiaries.

”I have set up a team of buyers for Chinese cultural relics. At present, I mainly collect calligraphy, painting and porcelain. I have to say that there are a lot of Chinese cultural relics scattered around Europe, and the price is very low. Recently, I bought a blue and white porcelain of the Yuan Dynasty. I remember you mentioned that it only cost about 30000 US dollars. The seller is an ordinary old man in Britain People, he said, were brought back from China by his father

On the bus to downtown Milan, Sophia and Simon talk about Christie's business.

Large auction houses not only sell treasures provided by collectors, but also sell them by themselves. Of course, on the surface, it certainly won't have much to do with the auction house.

Simon accidentally mentioned to Sophia that he could collect Chinese cultural relics in Europe in advance for hoarding. When China's economy develops further, more and more rich people will surely turn to the field of collection in pursuit of connotation, just like the Japanese rich who bought most of the Western Impressionist paintings in the 1980s.

At that time, Christie's can take the opportunity to ship and make a big profit.

At this time, I heard Sophia say that he had just bought a yuan blue and white porcelain. Even with Simon's present wealth, I was interested in hearing this kind of porcelain which was fried in my memory: ”what exactly is it?”

Sophia said: ”it's about two feet high. I can't tell you the details. It's a Chinese dragon totem and peony. Anyway, it's very well preserved. The expert from China said that if it's in China, it belongs to the kind that can enter the Palace Museum. Well, it's the same level as the British Museum. In short, it's very precious.”

Two foot high blue and white peony Yunlong porcelain pot.

The Palace Museum is a national treasure.

Simon compared the possible prices in his memory. He was a little surprised. He was two feet, about 60 cm, but this figure is very rare. After all, the bigger the porcelain, the harder it is to keep. I really don't know how those guys traveled thousands of miles to bring things back to Europe.

And

Simon asked, ”thirty thousand dollars, are you sure?”

Sophia said with a smile, ”at least $2 million now, that's why I specially mentioned to you that I'm good at business, right?”

Simon complimented on the woman's face under the kiss, and told: ”ten years, do not sell.”

Sophia is a little confused: ”it's too long to operate in this way.”

Any business is successful only when it gets the highest profit in the shortest time. If it invests $1 million, it will earn 30% in one year and 100% in ten years. It seems that the latter is more than the former, but compared with the former, it is a complete failure.

Simon also knows that unless it is a real collection, the operation cycle of cultural relics speculation can be as short as two or three years, as long as four or five years, and it is hard to say if it is longer. After all, no one knows whether the collection hot spots will shift in a few years. Just like the Impressionist paintings that the Japanese liked very much in the 1980s, the prices of these paintings have generally fallen sharply.

The blue and white of Yuan Dynasty mentioned by Sophia just now has been stored for four or five years. It was sold around 2000. Compared with the current market valuation, it's no problem to double it, but it's still not the best time.

Simon didn't explain too much. He just said, ”listen to me. Besides, where's the China? I'll take time to have a look.”

”In the underground vault in Geneva, if you want to see it, I'll send it to North America.”

”Forget it, I'd better go to Switzerland next time.”

Think about a blue and white flower worth hundreds of millions of yuan in the future. If there is a mistake in the transportation process, even Simon now will inevitably have a pain.

”Good.”

Sofia certainly won't object, so that men can come more times, so she decided to buy more Chinese cultural relics that men might be interested in.

Two people continue to chat, driving into Milan City, Sophia's mobile phone suddenly rings. After answering the phone and chatting with the opposite party, he hung up and said to Simon, ”Fiat's Jennie Agnelli and his wife will come over later and want to have a chat with you.”

Jenny Agnelli, head of Fiat Group.

Simon probably understood what the other person wanted to talk about.

Sofia also said: ”it should be that Fiat Group is planning to enter China, but it can't pay attention to it. It wants to get some information from you.”The aftermath of Simon's last visit to China continues.

Although it rejected the Apollo management team's proposal to invest in Geely, other hesitant overseas auto companies have accelerated the pace of layout. For example, General Motors Group began to negotiate with SAIC last year. It had been stumbling before. After Simon's visit to China, the progress of negotiation between the two sides has speeded up abruptly, and it is expected to sign a formal cooperation agreement in the near future agreement.

This is a full year ahead of the original time and space.

As for Fiat Group.

If you think about some information in your memory, Simon can't help shaking his head. Two successive attempts to enter China ended in failure. This can only be Fiat's own problem.

However, because of its deep layout in Italy, the vistro system also had a lot of cooperation with the Agnelli family, which can be called the ”Italian royal family”. The other side came here specially, of course, to give face and said casually, ”let's talk.”

Sophia noticed Simon's expression and asked, ”don't you want to touch them?”

”No, I'm just not optimistic about Fiat's entry into China.”

”Why?”

Simon said: ”in addition to Italy, do you have any impression that Fiat is more successful in any overseas market?”

Sophia thought about it, but she didn't find it.

Fiat Group is the leader of Italian standard. It has occupied 90% of the country's auto market through the Italian government's overt or covert favoritism for more than half a century. But overseas, except for some of Fiat Group's luxury car brands, it has no business to win.

Moreover, even Ferrari, Maserati, Alfa Romeo and other Fiat Group's luxury car brands are not doing well in recent years, because they are losing money, and Maserati and other brands have been repeatedly sold and merged.

In the final analysis, Fiat Group is too comfortable to be a local leader in Italy and has lost its enterprising spirit.