Chapter 926 (1/2)
After Simon's return from China, the summer program of 1996 in North America will also open on May 10.
Because of the Olympic Games in Atlanta, major studios have deliberately avoided the 17 days from July 19 to August 4 in this summer, so many films are released earlier or later.
For Denise entertainment, this summer camp will also be a potential watershed.
Simon wants to control Hollywood to the greatest extent. It is obviously not enough to set up a package project cooperation plan to guide the capital. The most direct way is to make the capital who intends to get involved in Hollywood feel unprofitable to the greatest extent.
The method is simple.
Hollywood's resources are limited.
Whether it's film schedule, cinema canvas or publicity resources, the more westero system occupies, the less it leaves to other studios.
Simon has been quietly implementing this strategy in the past, as is the case with other studios.
However, before that, in order to avoid triggering the overall rebound of other Hollywood competitors, Simon has been doing a little convergence. Last year, he completed the annexation of metropolitan ABC Group. In addition to the current situation that most of the other Hollywood studios are controlled by foreign capital, Simon now does not need to be too scrupulous.
As a result, this summer program, Denise entertainment, or the whole westrow system, will really go hand in hand in Hollywood.
In particular, the three brands of Denise entertainment.
Compared with the previous summer programs, which are mainly focused on the blockbuster project of danelis pictures or the big budget project of cooperation with other studios, gaomen pictures and new world pictures will not make too big moves in summer programs. This time, the three brands will work together.
In addition, MGM pictures, which is controlled by Australian capital, is in Simon's hands.
To sum up, in the nearly four months from the beginning of May to the end of August, there were 14 projects related to danielis entertainment, far more than the number of summer films released by other studios, which were more than four or five and less than two or three.
Of the 14 films, nine are produced and distributed by danielis entertainment, two are for foreign cooperation, and three are for MGM.
Moreover, in terms of quantity, the nine self owned projects this time will be dominated by gaomen film and new world film. Only one blockbuster film, guillotine Valley, directed by Tim Burton, is produced and released by Denise film alone. Of course, if we take into account the two major foreign cooperation films ”Mummy” and ”mission impossible 2”, danelis film is not light weight at all.
MGM's three films are centered on the 18th 007 movie ”007 ghost party”, which is also the beginning of MGM's secret agent movie universe planned by Simon.
May 6.
Simon returned to Los Angeles, and his first day of the new week was to discuss the upcoming summer film distribution with the directors of three danilisi entertainment brands.
In chronological order, on May 10, the first project at the opening of danielis entertainment summer program was the modern version of Romeo and Juliet directed by Baz luhman and starring Leonardo DiCaprio and Claire Dennis.
Once upon a time, the North American release of Romeo and Juliet actually made a big mistake.
Because it's only a low-cost film with a production cost of more than US $10 million, even if the box office of Baz luhman's last work ”heroes of the dance nation” is still good in North America, the producer 20th Century Fox still put the film on the cold schedule in early November, and the publicity resources and the number of screens given are not satisfactory.
In such an unfavorable environment, the modern version of Romeo and Juliet still got more than $46 million at the local box office.
realized the potential of the film in twentieth Century when Fawkes adjusted the strategy in the process of issuing overseas. As a result, the overseas box office of the movie broke through the billion yuan mark easily.
As for the reason.
This is Romeo and Juliet.
If the westerner doesn't know the story, it's just like the Chinese don't know a dream of Red Mansions.
To use a popular word in the entertainment industry later, ”Romeo and Juliet” is a national level super IP. If this project is done, it can directly save tens of millions of dollars in publicity expenses, because there is no need to publicize. Everyone knows, oh, Romeo and Juliet.
Hollywood has always been a favorite story.
When Leonardo DiCaprio auditioned for Titanic, the whole building was watched by women, and the director James Cameron made up his mind to let Li Zi play the leading role.
Why does this happen?
Chinese fans should not have studied deeply.
Actually, it's Romeo and Juliet. Before this project, Li's most famous role was Johnny Depp's dementia brother in different sky, which is obviously impossible to gather the popular audience.In fact, it indirectly shows the success of Bartz luhman's modern version of Romeo and Juliet.
Simon, of course, will not make Fox's mistake again.
May 10 may not be the prime time for the summer program, but it is far better than the original schedule in early November. Moreover, on the basis of the production cost of 15 million US dollars, the publicity of Romeo and Juliet directly reached 15 million US dollars, with 2107 screens.
What's more, on May 10, Warner Bros.'s Arnold Schwarzenegger starred in the $100 million blockbuster ”evaporation secret order” was shown on the same day.
Generally speaking, the two projects are not comparable.
However, Simon is more optimistic about Romeo and Juliet than the order of evaporation.
The evaporation secret order in the original time and space is a standard for Schwarzenegger's personal career to turn from prosperity to decline. Later, Schwarzenegger can only maintain his popularity by remaking and failing the sequel of terminator. But outside the terminator series, after evaporation secret order, Schwarzenegger has no more representative works.
A thin camel is bigger than a horse.
In any case, Romeo and Juliet seem to be too weak in front of the order of evaporation. It seems unwise to let the two confront each other directly.
But if you want to hit the summer file, it is inevitable.
Want a better schedule and do not want to compete with the blockbuster, this good thing does not exist in the summer file.
Compared with mummy, mission impossible 2, 007 ghost party and so on, evaporation secret order is actually the weakest one, because Simon knows the box office potential of this project very well. In the original time and space, the evaporation secret order barely exceeded 100 million, just because there was no strong competitor in the same period. This time, although it also cost 100 million, under the change of various projects in the same period, the evaporation secret order has little hope of breaking 100 million.
On the contrary, ”Romeo and Juliet” is very likely to become the first black horse to break the hundred million mark.
Because this love movie with beautiful men and beautiful women, backed by the national level big IP, is just the main consumer of the summer season. Young students, think about the girls who ran to watch the beauty of little plum in the original time and space, but they didn't run.
After the opening of Romeo and Juliet, on May 17, there was mummy.
If we put this project on May 17, we can also see that mummy and evaporate secret order are the most direct competitors under the premise that evaporate secret order may be a soft persimmon. At the same time, they will not squeeze the living space of Romeo and Juliet too much.
For several consecutive internal auditions, the new version of mummy starring Fang Kimer and Rachel Vichy is at least as good as Brandon Fisher's version in Simon's opinion. Fox, who is responsible for the distribution, also takes this project as the focus of the summer program, spending 35 million US dollars on publicity and distribution budget. Meanwhile, with the support of Danielle entertainment, the number of screens of the film has also reached 2986.
And then, on May 24, it's another movie worth talking about: black man.