Chapter 908 (2/2)
Chen Qing is ambitious about this excellence, and the Chinese market happens to be highly valued by her boss. If amd excels Intel in China, it may not be very good.
Excellent technology can't succeed without the tiger skin of westero system.
Chen Qinggang said that AMD only gave further discount after seeing her business plan. In fact, she quietly played the banner of her own boss, saying that the plan was directed by someone, and AMD paid attention to it.
At present, the equity structure of excellence technology company is: westero company invests US $1 million, accounting for 50% of the shares; Chen Qing invests US $600000, accounting for 30% of the shares; the remaining 20% of the shares are Emmanuel Brandt and Lin Su, who are brought in by Chen Qingqiang, each accounting for 5%. The last 10% of the shares belong to her two technical and marketing backbones in China, each accounting for 5%.
These are all proposed by Chen Qing on her own initiative.
With a total of US $2 million in start-up capital, Chen Qing can easily take it out by herself. However, this is not the way to do business. Especially after staying with her boss for a long time, Chen Qing will be able to understand the meaning of ”willing to give up”. Only when she gives up can she get what she wants. She will not give up anything and finally get nothing.
Simon leaned back on the leather chair of his desk and looked at windows on the monitor 95 boot screen, said with a smile: ”in fact, if you choose Intel, I will be disappointed, because this is completely following the old path of other manufacturers in China, China's PC market can be said to be still in the early stage of the market outbreak, but the intensity of competition has been completely a red sea market, want to break through, we must find another way to corner overtaking.”
Although he is a major shareholder of Intel, Simon does not deliberately favor any system subsidiary from the height he stands now.
The market is brutal.
All enterprises must adapt to this cruelty.
If Intel is defeated by AMD in the Chinese market, Simmons will not be angry with Chen Qing, but will appreciate it.
As for Intel, as a loser, it needs to bear the anger of major shareholders.
Chen Qing felt relaxed and realized that some of her original worries were superfluous. Standing next to the man, she was facing Simon. She bent down and held the mouse. On the desktop where she had finished turning on the computer, she Click to write it down, opened a document, and said, ”boss, this is the configuration and cost information of this prototype. In addition to the K5 of AMD, we have also configured an independent graphics card, no problem It's not the most popular ATI, but the first graphics card launched by another NVIDIA company. I've checked that both companies have investment in vestro system. ”
In recent years, Simon has been in the field of hardware layout, graphics card is a very important part.
ATI and NVIDIA in the original space-time can be said to be old enemies, and N card is pressing a card.
Now, the situation is a little different, because westero system first invested in ATI, and also reached a cooperation with Intel. Now ATI has been developing the third generation PC graphics card products, while NVIDIA, founded in 1993, with the support of westero system funds, has just launched the first graphics card product for personal computers.
Simon was still noncommittal, just smiling, and carefully browsed the configuration information of the prototype. According to the comparison of the data, except for CPU and GPU, other configurations of this computer are quite excellent, which is comparable to Lenovo's official Pentium processor with a price of 9999 yuan.
As for the cost, the total is about 4500 yuan.
After reading the documents on the desktop, Simon looked up at Chen Qing beside him: ”how much do you plan to price?”
Chen Qing made an eye-catching question mark on the pricing list at the end of the document. Hearing Simon ask, she said with a smile, ”boss, guess.”
If you want to make a blockbuster for the Pentium processor computer with Lenovo's price of 9999 RMB, then the pricing must be attractive.
Simon thought for a moment, raised his hand and typed out a few numbers at the end of the document.
4999。Chen Qing saw the figure, and her face was obviously surprised: ”boss, you are really good.”
Although the processor is a little bit worse, other configurations of this computer are almost the same as Lenovo's 9999 yuan product. If other people guess, it should be 7999 yuan and 2000 yuan, with similar performance. It should be quite attractive to consumers.
If you hit 4999 yuan directly, you'll be a bit desperate.
Price butcher.
The cost is 4500, the gross profit is 10%. If you don't pay attention, you can't survive.
And it is doomed to follow Dell's direct selling strategy.
Simon's judgment, however, is not arbitrary.
On the surface, it is Intel Pentium processor products with the same performance. However, in fact, the biggest competitor is China's already considerable computer market. At this stage, the most popular processor in this market is AMD. The operation method of excellent technology is actually the routine of Xiaomi Harvester's market share.
Simon continued to discuss some hardware configuration issues with Chen Qing, and then said, ”I've already talked to you about cost control. Now I've come up with products, and then marketing. Do you have any ideas?”
Chen Qing nodded: ”excellence will first open up the South China market with Guangdong as the center, mainly through the large-scale information coverage of print media, and the core sales idea is the hunger marketing that the boss once said.”
Simon nodded slightly, then looked at the document on the computer desktop: ”this comparison is very good, but it still needs users who have a certain understanding of computer hardware to feel it. So, have you ever thought of a more intuitive performance display?”
Chen Qing looks puzzled.
Simon said with a smile: ”develop a special evaluation software to test and score all kinds of computers and even all kinds of hardware in the market, the scores of different CPUs, different graphics cards, memory, hard disk, motherboard, keyboard, mouse and other peripherals, and the total score of the whole machine, which is clear at a glance.”
Simon a little bit, Chen Qing's eyes suddenly lit up, also added: ”however, boss, this software certainly can't be our own development.”
”Of course, it must be an independent third party.”
Chen Qing chuckled and naturally put a quotation mark on the name ”independent third party” in her mind.
There is no real independent third party.
It's just right.
Simon added: ”in addition, China's first batch of Chinese websites have appeared, and igritte's first data center built in Shanghai will be opened in the middle of this year. There will certainly be a big explosion of Chinese websites at that time. This, um, is called running software, which can completely spread through the Internet. By the way, build a website based on this software to update the evaluation of computer accessories on the market in real time. ”
After last year's IPO, igrit started the construction of the latest batch of data centers around the world.
China's data center project finally settled in Shanghai. Limited by the size of China's Internet industry, this data center is not large in scale. It is expected to be officially opened in June to provide services such as YWS to Chinese users. The number of fixed line telephone users in China has exceeded 50 million. In the next few years, the scale of the first batch of Internet users will be considerable. Now the biggest problem is that the basic supporting facilities of China's Internet industry can not keep up.
Igritte's Shanghai data center will solve one of the biggest obstacles. Just as Stanford University's campus network hatched a large number of legendary websites such as Yahoo and Google in the original time and space, westero's first large data center in China is very likely to play the same role.
Chen Qing is actually paying attention to this matter, saying: ”the first product of excellence will probably be released in June, but this running score software and website can be established ahead of time.”
Simon looked at the girl's thinking and said, ”Chen, you have to understand that excellence depends on cost performance to open up the market, which can only be a means in the early stage of entrepreneurship. If you want to develop for a long time, this method is not suitable. Only when an enterprise has a considerable profit margin can it form a virtuous circle. So excellence must transform in the future. ”
Chen Qing blinked her eyes and then smile: ”boss, I understand. Therefore, I don't intend to do it for a long time. As long as the outstanding market share reaches a certain volume, I will start listing and exit as soon as possible. It's like Scomber. After all, excellence has nothing of its own. Most of its profits go to the upstream component manufacturers. I don't intend to do that all the time. ”
Simon laughs and doesn't object: ”you just understand.”
Chen Qingmei bent her eyes and put her arms around Simon's shoulder. ”Boss, I'll let westero quit first.”
“……”
Well, where do you think you've heard that?
However.
Well, on the way.
Who doesn't like such subordinates.