Chapter 907 (1/2)
Bay area mountain view city, igritte park can accommodate 2500 people in the conference center.
At the end of tincobail's 1996 product launch, the guests were still boiling. The $799 irec-10, the icut free video editing software, the broadcast material library, the new version of youtube, and the threshold free advertising sharing system In the second half of the press conference, any product was enough to become a hot news topic.
More importantly, this series of products directly constitute a complete industrial chain.
Even if many people don't understand the concept of product ecology contained in it, compared with the simple entertainment and recording functions of traditional household film cameras, irec-10, which can provide a wider range of applications on this basis, is undoubtedly more attractive.
At least a little.
In 1995, there were about 6 million sets of all kinds of film or tape domestic cameras sold worldwide, which will be directly knocked out by irec-10 this time.
Because only the 360p video definition standard can't be compared with the traditional household cameras, which are generally kept within 240p. The price of the irec-10, which is the same level as the traditional household cameras, is $799. The only living space for traditional home cameras is those nostalgic old-fashioned users.
As for the dependence on personal computers, the PC ownership of irec-10's main target market at this stage is not a problem at all.
The official launch date of tincobail's new products in the new year is April 5 a week later.
However, due to the release of irec-10, the stock market opened on new Monday after the uproar weekend, and traditional domestic camera related manufacturers all over the world suffered bloody washing. On April 1, the stock prices of Sony, Panasonic, Canon, Kodak and other manufacturers fell by more than 10% throughout the day, just like a sad April Fool's Day joke.
Although the lower than expected pricing of irec-10 has aroused the objection of many investors on Wall Street, some analysts have criticized that it is tincobaier's sacrifice of self-interest to accommodate the overall layout of westrow system in the field of new technology, and it is irresponsible to shareholders. However, because of this new product, tincobaier's share price has maintained a strong upward posture since its launch However, the share price rose 11.7% again that day.
By the afternoon of April 1, the U.S. stock market closed, tincobail's market value had reached $156.3 billion, with an increase of $18.2 billion.
It's not over yet.
In the new week, westero system continues to launch a series of cooperation projects around the release of irec-10.
On April 1, igritte's YouTube platform held a press conference, announcing that a total of 297 celebrities from film, television, music, fashion and other fields entered each section of the YouTube platform, and released the first user interactive video through irec-10, which got a trial in advance.
On April 2, the YouTube platform announced once again that it had reached an agreement with Denise entertainment. Denise entertainment authorized YouTube users to use its various video game products to make game videos, and as long as they met the limited terms announced by Youtube, they could be included in the original board that could obtain advertising revenue.
On April 3, dinkbaier and igritte jointly announced the launch of the ”original video competition”, covering all sections of the new YouTube website, including music, fashion, film and television, dance, travel, food, funny, technology, education, etc. the competition will last for three months from the official release of irec-10 on April 5. It is required to use irec-10 for shooting, and the selection is entirely decided by the audience Optional, offering a total of $10 million in cash incentives.
On April 4, the ”IREC short film creation competition” sponsored by Denise entertainment and named by tincobail was launched. It is aimed at professional film and television practitioners who want to become directors all over the world. The deadline is also three months.
Danielis entertainment will select 50 winners from all the contestants, and on the basis of $100000 each, danielis entertainment will also conduct professional training for the top 10 and invest in shooting long films derived from short films. In addition, all entries will be registered on the YouTube platform and will be highly recommended.
On April 5, the first day of dinkbail's new product launch in 1996.
It's unprecedented.
Globally, irec-10 was sold out in the United States, the United Kingdom, Japan, Australia and other markets, with a total of 2 million units in the early stage, which set a record for the first launch of electronic products.
Because of the failure to grab this electronic product at the first time, there were even riots at the sale sites in New York, San Francisco and other places.
A large number of scalpers also went online for the first time, and irec-10 on the second-hand market was quickly fried to more than $1000. Amazon's dinkbail product store not only quickly snapped up its 200000 online sales share on the same day, but also directly accumulated 670000 booking orders.
Not only that, this week, in addition to irec-10, the Internet related PC, ICAM, iPlayer and other hardware products, sales increased significantly. AOL and other ISP providers also saw a significant increase in the number of broadband installation appointments.It's just a product, leading a full name trend directly.
The first round won.
All of these benefits are directly reflected in this week's Nasdaq market.
As of 4:30 p.m. on April 5, the U.S. stock market closed. The cumulative stock price of tincobail has risen by 27% in the past five trading days, and its market value has soared to 175.3 billion US dollars from 138.1 billion US dollars before the opening on Monday. With westero's 57.7% stake in tincobail, this week alone has increased Simon's personal wealth by $21.5 billion.
Then came Easter weekend.
In fact, the weekly output of irec-10 had already reached 300000 before it was put on sale. If you want to, you can stock more in the early stage. However, for the sake of capital and inventory and other aspects of turnover efficiency, dinkober did not do so.
Because of a series of recent marketing plans and the launch of new products, we all expect irec-10 to be very popular in the early stage of its sale. But still did not expect, the first two million units will be sold out one day, can be called crazy.
After the first day, the whole tincobail mobilized to increase production lines in China, and planned to increase the weekly output to 500000. At the same time, because irec-10 is out of stock, the official has to issue an apology and restart the regular sale of hunger marketing strategy.
It's not monkey business this time.
It's really not that much. Moreover, it's impossible to increase the output too much because of the hot sales. If the subsequent demand decreases and causes the backlog, it will be a disaster. The decline of many electronic enterprises is due to blind expansion. As a result, tincobail would rather sell less than increase production without restraint.
Simon spent Easter with his family in Los Angeles, and the next day headed to the east coast.
April 8.
After dinkober, melisandro officially launched the IPO roadshow before listing on this day.
Melisandro, which has become the world's largest luxury group without LVMH, now owns more than ten brands, including Gucci, Bulgari, van cletta, CK, Constantine, Burberry, CK, Latour, Christie's and so on.
According to melisandro's prospectus to the SEC, in 1995, the luxury group's cumulative revenue reached $8.36 billion and net profit was $1.51 billion. Among them, Gucci, as the flagship, had a revenue of US $3.47 billion in 1995, accounting for 41% of the total revenue of the luxury giant, with a net profit of US $630 million, accounting for 42%, making it the largest brand.
Prior to the IPO, after negotiation with various subsidiaries, melisandro also completed the stock exchange with other shareholders of its core sub brands such as Gucci, Bulgari, CK and Versace, so as to completely realize the wholly-owned holding of these subsidiaries by the parent company.
After the completion of the replacement, melisandro's shareholding structure has become the largest shareholder. Westero company holds 61.3% of the shares and still maintains absolute control. Sophia Fischer holds 15.2% of the shares and is the second largest shareholder. Other Gucci family, Bulgari family and Versace family hold 23.5% of the total shares of melisandro.
Melisandro's total share capital also reached 1.965 billion shares after the replacement was completed and split to adapt to the IPO.