Chapter 889 (2/2)
Finally, in the first year of release, iplayer-10 created a sales miracle of more than 20 million.
In 1994, tingcobaier, with only one main product, had a revenue of US $2.19 billion and a net profit of US $270 million by virtue of the sales of 7.16 million ICAM series digital cameras and other trivial revenues.
In 1995, the total sales volume of two ICAM and iPlayer products with similar prices reached 41.4 million units, which was nearly six times higher than that in 1994. In addition to the revenue of iDisk, broadcast and other products or platforms, tingcobaier's revenue soared to US $12.63 billion, and its net profit also reached us $1.16 billion.
With the continuous popularity of ICAM series and the rapid popularity of iPlayer, two trump products, coupled with the blowout growth of corporate revenue, the valuation of tincobail has also been climbing all the way.
Before the roadshow, the company submitted its prospectus to the SEC for the last time. The valuation of the emerging electronics company has reached $35 billion, more than double the total valuation of $17 billion of the two companies when tincobail acquired broadcast in June last year. However, according to the feedback from the previous Market Research, the 130 million shares expected to be issued by tincobail in this IPO remain unchanged demand exceeds supply.
130 million shares, including 51 million cash out shares from major shareholders and 79 million new financing shares. The shares account for 16% of 810 million shares of total equity after the IPO.
In addition, among the 51 million cash out shares, westero company occupies 30 million shares. According to the issue price of US $43, the cash out amount is US $1.29 billion, which is also the first direct cash out in the process of IPO in recent years. Because it has held shares of tincobail for more than one year, westero only needs to pay a minimum capital gains tax of 15% for this cash out.
In addition to the part of shareholders' cash out, the amount of new share financing for tincobail's next development is US $3.39 billion.
As a matter of fact, dinkobayer is not short of this fund. On the one hand, this IPO is still the established integration strategy of westero system, and on the other hand, it is also to facilitate dinkobayer to start the next merger and acquisition plan.
In addition, even if the market has reached the highest expectation for the IPO of tincobail, this year's new annual product launch during Easter, the company still has a good reputation.
This is the IREC series of digital cameras that have been prepared for a long time.
Dinkbaier's digital camera product has been quietly developed for two years, and the prototype was completed by the end of 1994. However, due to the incomplete conditions in all aspects, the original plan was to release it in the autumn of 1995, and still chose to skip the ticket. Finally, it was decided to launch it with the new generation of ICAM and iPlayer products at Easter this year according to the normal product release rhythm.
In two years, compared with the original prototype, irec-10 is not only more mature in technology, but also more importantly, the software and hardware ecology has been improved.
For example, the rapidly increasing capacity of micro hard disk.For example, igritte has launched its YouTube video platform.
For example, the increasingly popular USB interface.
For example, like ICAM's free image browsing and processing software, tincobail will also launch a relatively complete and free video editing software developed in two years.
For example, the broadcast platform will also simultaneously open or charge free audio copyright services to provide various legitimate BGM resources for video editing enthusiasts to make more exquisite videos.
And so on.
This is actually applied ecology.
If it's just a digital camera, no matter how good the hardware is, without the support of the surrounding software and hardware, and without enough usability and playability, there won't be a big market at all.
Now, with the improvement of the application ecology, just as ICAM users can freely publish pictures on the Internet, IREC users in the future can also display their own images on the Internet.
It can even become famous and make money.
With the official release of irec-10, YouTube will launch a video upload service for individual users. Although the upload capacity of users in the early stage will be limited, the platform will directly launch advertising sharing. YouTube bloggers can earn money by publishing videos and clicking on them.
At that time, dinkober and igritte will take the initiative to create a group of popular YouTube bloggers, which will definitely bring about a trend.
Tincobail's IPO roadshow was in full swing. At the same time, after attending a roadshow in New York, Simon didn't show up again, but focused on other affairs accumulated in New York.
A lot of it's about Denise Entertainment's television business.
After the completion of the merger and acquisition of metropolitan ABC Group, the integration of the two companies has been going on. A very important move during this period is the relocation of the headquarters of the former ESPN television station of metropolitan ABC Group from Bristol, Connecticut to New York.
Connecticut borders on the north of New York, and Greenwich, a city with rich people, belongs to Connecticut. Therefore, ESPN, originally headquartered in Bristol, is not far from New York.
However, the relocation has great symbolic significance.
Before that, ESPN was not the core business of metropolitan ABC Group, even though it developed rapidly, because of the conservatism of old-fashioned shareholders and executives such as Warren Buffett and Tom Murphy. Simon, who is well aware of the future development potential of this professional sports TV station, will certainly not make such mistakes again, so he personally made a decision to move the ESPN team from Connecticut to New York.
At the same time, the negotiation to buy out the American rugby game has also begun.
The $9 billion buyout contract in the past eight years is no less than a large-scale merger and acquisition. Therefore, risks and opportunities coexist. As long as we successfully monopolize the live broadcast right of American football matches and operate properly, ESPN will be able to collect ”ESPN tax” from the operators, which is much higher than the share ratio of other basic cable stations, just as in the original time and space.
In addition, although TV stations usually decide on the broadcasting plan for the new year in the TV promotion season in May every year, from the beginning of the year, major production companies and TV stations will start to look for TV programs and make trial sets for the promotion of the promotion season.
Simon also needs to keep an eye on this.
Before danielis merged metropolitan ABC, Simon knew that the merged danielis entertainment group would fall into a strange circle similar to ”Catch-22” in TV production business.
The main reason is that the purchase of danielis entertainment TV Department by external TV stations will be greatly reduced, because other TV stations will inevitably think that danielis entertainment will inevitably leave the best TV programs to their own TV stations, and the TV Production Department of danielis entertainment can not prove that it will not do so.
So, since you have left the best for yourself, how can other TV stations, especially direct competitors like NBC and CBS, purchase the remaining programs that have been selected by ABC from Denise entertainment TV production department?
Simon didn't have a plan to solve this strange circle at first. One of the measures is to re sign long-term contracts with other TV stations on friends and other projects. Simon doesn't want to let Denise's TV business completely turn into the mode of self production and self marketing. The internal digestion system can save costs, but it is easier for the team to become slack and no longer strive for perfection.
it has been proved since the emergence of the TV industry that it is difficult to produce high-quality products through the integration of production and broadcasting. Therefore, the separation of production and broadcasting will become the main channel of commercial TV stations Flow.
But Simon finally gave up some ideas.
Because the strange circle of ”rule 22” can't be broken at all. Instead of working in vain, we should focus on how to avoid systematic internal rigidity after the integration of production and broadcasting.
It's not difficult.
The introduction of external competition is enough.However, the proportion of self-produced programs and external procurement needs to be carefully controlled. After all, the TV Production Department of danielis entertainment is still very strong. Simon's job is to maintain the activity of his own production department by introducing ”catfish” appropriately, and avoid bringing too many catfish into his own pool.