Chapter 869 (1/2)
Chen Qing's projects are all on the right track, and she just made a lot of money by taking advantage of igritte's IPO opportunity. Recently, she began to look for new investments, quickly selected China's fast-growing PC market, and carefully prepared a business plan for Simon.
In 1995, the price of processor, memory and other computer core components was reduced by a large margin, and the price of memory collapsed. In addition, Microsoft's windows system was fully mature, and the support of governments around the world to the information industry was generally increased. All kinds of factors combined to promote the global development This is the first PC sales explosion.
In the past few years, the annual growth rate of global PC sales has been maintained at around 30%. In 1995, just in the first 10 months, the global PC shipment has reached 79.5 million units. It is estimated that in 1995, the total world PC shipment is expected to be between 95 million units and 100 million units, with an annual growth rate of more than 75% compared with the total global PC shipment of 54.05 million units in 1994.
There is a Chinese market with a population of 1 billion on the other side of the ocean. Because of a series of heavy support policies launched by the Chinese government to promote the development of the information industry, by the end of October, China's PC shipment has reached 2.7 million units, which is nearly four times of the annual sales of 700000 units in 1994. It is estimated that in 1995, China's PC shipment is expected to reach 3.2 million units.
An obvious industry outlet.
Chen Qing has no ambition for the PC market in North America and Europe. She knows she can't get in, but in China, she thinks she can give it a try.
Chen Qing, Lin Su, Emmanuel Brandt and Charlotte Brittany are going to China together this time, mainly for other affairs such as Bubugao, scupper, Shuanghui and so on, as well as taking Brittany for market research. When I came to San Francisco to stop, I met Emmanuel and Chen Qing wanted to ask Simon about his business plan.
Listen to Simon say her plan is not good, Chen Qing is not lost, patiently waiting for the man to continue.
Simon recalled Chen Qing's business plan and relevant information, and said: ”at the beginning, the direction was wrong. The result of your research is that at least half of China's PC sales this year are government departments, schools and state-owned enterprises purchasing to promote the development of information technology. So you want to take this part of the market as a breakthrough, but have you considered this division Is it the threshold of service? I mean, the hidden threshold? ”
Government procurement has always been the best business, and it has never been a good business.
Chen Qing is nodding his head: ”boss, I know.”
Simon glanced at the smart black eyes of the woman in his arms. Thinking about her character, it's really not too difficult to do this kind of thing. The girl has already found a good team ahead of time. Basically, she is the backbone of the marketing department from Chinese local enterprises. China's computer industry began to develop in the 1980s. These people are all familiar with the twists and turns of any aspect.
Smiling, he took a cigarette somewhere on the girl, and Simon said, ”well, I'm sure you can do it well, but if you just want to make quick money, it's OK to do it. If you want to be really long-term, you have to get rid of the idea of taking a shortcut. ”
Chen Qing blinked this time, slightly confused.
Simon said: ”let me ask you a little question. Just name a few top 500 companies in the United States.”
Chen Qing thought and did not want to blurt out: ”General Motors, Ford Motor, Wal Mart, ExxonMobil, at & amp; t, general electric, IBM, Freddie Mac, Fannie Mae Well, of course, there are danielis and igritte. If the financial data were not kept secret, cersei capital would be one of them. ”
”Well, can you find a common point among them, not all of them, but most of them?”
Chen Qing thought for a moment and began to rub against Simon: ”boss, what?”
Simon held down the girl who was making trouble and turned to Lin Su on the other side: ”how about you, Chen Qing always said that you study very hard. Did you think of that?”
In fact, Lin Su, who has been listening to their conversation, can only shake his head.
The three have been talking in Chinese, and the other girls on the bed are confused, just pretending to listen carefully.
The two women did not expect that Simon had no choice but to solve the mystery, saying: ”the common point of these enterprises, such as general motors, ExxonMobil, at & T and so on, is that they are all oriented to the general public with the largest consumption base, because almost everyone has a demand for their products, and even can't do without their products, so these enterprises can become giants. Therefore, in my opinion, the best business is to be able to face everyone. In fact, the same is true for PCs. in China today, personal computers may also be inclined to luxury goods. However, with the consumption base of 1 billion people in China, the economic accumulation and potential consumers in recent years are not small at all, and will only be larger in the future. So, Chen, do you know what's wrong with you? ”
Chen Qing nodded and couldn't help saying, ”boss, in fact, fighting for government procurement is only a starting point. I will certainly not let go of the ordinary consumer market in the future.”Simon shook his head and said, ”according to the materials you have provided me, there are eight PC manufacturers with a market share of more than 5% in China at the present stage, and there are more than 30 PC manufacturers around the world who have begun to pay attention to exploring the Chinese market. Would you like to consider all aspects and consider whether the manufacturers with technology, capital and contacts that are not inferior to you will agree? Chen, don't treat anyone as a fool. China's PC field seems to be a blue ocean market with huge potential. In fact, with the degree of competition under the current market capacity, it is actually a very fierce red ocean market. In addition, it is also a very money intensive industry, such as AST and Lenovo, which are now the top two in China's market share. Because of factors such as the inventory backlog caused by the collapse of memory price this year, one of the two companies is expected to lose $97 million and the other is expected to lose $190 million. So, how much money do you plan to burn? Or, you can promise me 100% that you can do it well. If you can guarantee and do it, I will give you as much investment as you want. ”
Chen Qing was silent at last.
Simon said: ”also, the second problem in your plan is that you want to imitate Dell's low-cost direct selling strategy. It seems to be a good idea. It seems that the plan is perfect in line with your market target. But first of all, do you think government procurement will care about price? ”
Chen Qing is not nodding, nor is she shaking her head.
In fact, the girl thinks she is right. What she wants to imitate is Dell's direct selling strategy, and low price is not a problem. However, this low price is the low price of manufacturing cost, not the low price when selling.
It's just that these twists and turns are not suitable for talking to your boss.
Simon actually saw through the girl's mind, also did not have in-depth meaning, said: ”in a word, I will not agree with your plan. If you want to do it, you can use the money you earn, or you can also pull the investment yourself, and be responsible for your own profits and losses.”
The man said that, Chen Qing was a little anxious this time. She never thought about getting rid of the man beside her, so she got next to Simon and began to act coquettishly: ”boss, I know it's wrong. According to your idea, shall I revise it again?”
On the other side, Lin Su listens to Chen Qing's tired voice and wants to run away.
It's too numb.