Chapter 835 (1/2)
During this period, Simon paid special attention to the sale of guobugao VCD and the development of China's VCD industry.
In the first quarter of 1995, with the emergence of some other VCD brands other than Wanyan and the development of the piracy industry chain in the southeast coastal areas, China's total shipment of VCDs reached 110000 units. This is based on the statistics of the shipment of scopper's video decoder chips. At this stage, it is scopper's only business.
In the second quarter, when the news spread that Chen Qing's team won the absolute control of scupper at the end of April, VCD players received a substantial increase in attention. In addition to the step-by-step VCD project directly supported by westero system, many other Chinese manufacturers also started to follow up. The enterprises that have launched products have increased their marketing efforts, and the result is a single Chinese VCD shipment Ji quickly broke through 200000 units to 230000 units, an increase of more than 100%.
Now, just one month after the third quarter, China's VCD shipment has exceeded 150000 units, and it is expected that the third quarter will at least achieve a growth of more than 100% month on month.
According to this calculation, in 1995, the total volume of VCD shipment is expected to reach about 1.5 million units, and it will show an explosive exponential growth. Although the outbreak of VCD industry is earlier than Simon's memory, this index curve is almost the same as the history.
As the only supplier of VCD video decoder chips at the present stage, relying on the strong performance support brought by the outbreak of the Chinese market, and the aura of ”westero concept stock” acquired by Chen Qing's team, within three months, the stock price of scopper has increased by more than 400%, and its market value has broken through the $1 billion mark at one stroke from about $200 million when Chen Qing's team acquired it By the end of July 31, scober's market value reached $1.076 billion.
In three months, the book profit of the 53% shares of scupper company, which was acquired with a total investment of 94 million US dollars, has reached 477 million US dollars, with a return rate of 500%.
China.
The Bubugao team, which left little overlord, did not disappoint Simon.
Even with the abundant funds and strong technical support of westero system, we successfully launched the first product to the market in three months, and this super executive power is still impressive.
The Bubugao VCD, which was put on sale on July 15, only relies on the temporary market of Guangdong and Fujian provinces. The sales volume in the first week will reach 6000 units, and it is expected that the sales volume in the first month will easily exceed 20000 units. With the further expansion of the market, the Bubugao team is expected to achieve at least 150000 units in the second half of this year, directly occupying more than 10% of the market share of China's VCD Market.
According to the price of RMB 3999 of Bubugao VCD, the sales volume of 150000 sets is directly equivalent to the sales volume of RMB 600 million.
It took XIAOBAWANG five years to achieve 1 billion sales. Now, it only takes two years to reach this goal step by step. This not only proves the correctness of Simon's heavy investment in recruiting Bubugao team, but also shows that the VCD industry far exceeds the huge market volume of game console.
During the meal, Simon and Chen Qing mainly discussed two topics.
The first is how to balance the relationship between Bubugao and other VCD manufacturers, so as to avoid these manufacturers turning to other electronic manufacturers for fear that the supply of video decoding chips will be limited. The other is to control the price of VCD by using scopper's influence and constantly adjust the price so as to maximize the development of China's VCD Market. At the same time, it is also necessary to avoid price wars between different manufacturers for market share.
At this stage, the industries that westrow system is interested in always attract a lot of attention.
After Chen Qing's team acquired scupper in April, Simon soon heard that Sony, Toshiba, Samsung and other manufacturers had begun to invest in the research and development of VCD video decoder chips. Therefore, even if scupper successfully completes the planned comprehensive technology upgrade next year, the Chinese market will inevitably face competition from other manufacturers of the same type of products.
Even the old giants like Sony and Toshiba can't compare with scopper if they are a whole generation short of technology.
However, if these backward chips use the low price strategy to invade the Chinese market, it will still bring trouble to scupper. The gross profit of video decoder chip is very high, which means huge price reduction space.
If scopper wants to achieve the goal discussed by Simon and Chen Qing, he needs to find a suitable balance point in terms of pricing, which can not only suppress the latecomers from sharing too much market share, but also ensure that he has enough profit space. In addition, since the initial strategy is to make a quick profit, Chen Qing's team must also choose the right time to sell SGB shares in time to cash out.
These are very tests of professional managers' personal ability.
Lunch lasted for an hour, basically discussing work, until after the end, everyone went out of the restaurant together, and Chen Qing, who was beside Simon, had the chance to talk about other things: ”boss, are you free tonight, maybe we can have dinner together?”
Chen Qing said that Emmanuel, who was following the man with girl a, somehow quietly pricked up her ears.
Simon smiles and shakes his head. ”Next time.”Chen Qing is not entangled, but also talks about the trip to China with a lot of gifts.
When everyone leaves the building where the restaurant is located, they realize that Simon doesn't mean to keep him. Chen Qing has to take Emmanuel to leave.
Simon and a girl go back to the first building where their office is located. The producers of ”guillotine”, such as David giller, director Tim Burton, screenwriter Andrew Kevin Walker, actor Johnny Depp and actress Mia koshner, have been waiting in a conference room on the wall of his office.
Since the project was launched at the end of last year, the preliminary preparation for guillotine has been basically completed.
It's tentatively scheduled for the summer of next year, as a major film wholly owned by Denise.
The budget of the project is determined to be 70 million US dollars. The shooting site is still in the UK. The preliminary setting has been completed and is expected to start in September.
Compared with the original, the main change of the main creative team this time is that the producer chose David giller, the producer of the alien series, who was kind to Simon, and the heroine changed from Christina Ritchie to Mia koshner.
After giving Simon a lot of help in the production process of ”Lola Run”, David giller has always been a contract producer of danielis entertainment. After the complete change of status, giller has lived up to Simon's trust. Many of the projects he has been responsible for over the years have been completed very well. This time's ”guillotine Valley” is just the subject that the other party is good at.
As for the heroine, compared with Christina Ritchie, who is obviously in line with Tim Burton's aesthetic in the original version, Simon himself chose Mia koshner, who he likes more.
After winning an Oscar nomination for Best Actress for ”Little Women” last year, Mia koshner's fame is catching up with Winona Ryder.
On July 14, Amy heckling's campus youth film ”leading the way” was released, and Mia koshner's heroine successfully proved that girls have a wide range of acting ways. The comprehensive media score of ”leading the way” reached 7.9, and many critics specifically mentioned that the girl's outstanding performance was quite different from that of ”Little Women”.
With the support of excellent word-of-mouth popularity and the production cost of US $12 million, the box office revenue of ”leading the way” in the first week was as high as US $23.07 million.
Although the next week's decline was a bit deep, reaching 43%, as of the weekend of July 30, the cumulative box office of the film had reached US $41.53 million in two and a half weeks. It is estimated that the total domestic box office will be about US $60 million, which may be even higher than the $175 million ”future water world” released on July 28.
The series of ”Little Women” and ”leading the way”, even though they are not big hits, are very successful in terms of cost. With an Oscar nomination for best actress, Mia koshner is definitely more powerful than Christina Ritchie in supporting the heroine of ”Brokeback Valley”.
And, of course, Simon's personal preference.
Just like the original heroine Christina Ritchie, it's totally Tim Burton's eccentric aesthetic.
Personal preferences certainly don't make fun of a blockbuster.
Simon also thinks Mia koshna is more suitable for the role of Katrina in guillotine valley. Compared with Christina Ritchie's weird elves in appearance, Mia koshna has a kind of evil and gloomy from her bones, so she is more suitable to play a witch role. Once these qualities are discovered, maybe even the hero Johnny Depp can't stand it.
Simon always felt that Mia koshner, who used to be only the second and third tier of Hollywood, was seriously underestimated, but he never met the opportunity to show.