Chapter 821 (2/2)

The meeting lasted for an hour, confirming that there was no hope of recovery. Spielberg had to leave with the scripts recommended by owitz. He also knew that the CAA president had tried his best.

Today is Friday, June 9.

The beginning of another box office week.

Taking Spielberg into the elevator, owitz returns to his office and finally has time to pick up the box office report of the past week.

The box office of Jurassic Park 2, which we are most concerned about, is actually nothing new.

Just in the past week, Denise entertainment once again launched a wonderful marketing plan, announcing the one-day box office of Jurassic Park 2 on its official Facebook account every day. After careful study, owitz found that this marketing plan is absolutely brilliant.

In fact, ordinary people do not lack the ambition to create miracles, but most people are often unable to do so.

Danielis entertainment announced the one-day box office of ”Jurassic Park 2” at the first time every day, making good use of the subtle mentality of the public that they want to participate in creating a miracle together. After the first day box office, danielis entertainment will take the initiative to create a new one-week box office of ”Jurassic Park 2”, which is just equivalent to a new box office miracle.

At the same time, the public only need to buy a movie ticket to participate and witness the miracle, almost involuntarily. Many fans who didn't plan to watch the film are affected by the atmosphere of this topic, and they will inevitably be affected to buy tickets. After all, Jurassic Park 2 is definitely a commercial blockbuster to watch anyway.

Recently, owitz, who happened to be paying attention to the Internet industry, also found that Denise entertainment provoked this marketing event and further promoted the popularity of the Facebook social network of igritte.

Kill two birds with one stone.

Finally, during the first seven days of the first week from June 2 to June 8, ”Jurassic Park 2” opened for a full week on the basis of $83.16 million at the box office. The cumulative revenue reached $129.13 million, raising the $113 million first week record of last year's ”Batman: the rise of the Dark Knight” by $16 million.

In contrast, a series of new films in the past few weeks of this year's summer season show, the best performance of ”tiger gall 3”, the box office figure of $29.88 million in the first week, is only a fraction higher than that of ”Jurassic Park 2”.What makes other studios even more uncomfortable is the box office performance of other films under the impact of Jurassic Park 2 this week.

Jurassic Park 2, which ranked first, grossed $129.13 million in its first week.

However, the second place Clint Eastwood and Meryl Streep starred in the new film ”bridges of Madison”, which was well received by the audience, did not have much in common with ”Jurassic Park 2”. The box office of the next week still dropped by 36%, and the box office of a single week dropped from $15.8 million to $10.13 million.

If there is no Jurassic Park 2 and the comprehensive media rating of ”bridges” reaches 9.0, the local box office is expected to have a very beautiful long term, and the total box office is expected to reach more than 70 million US dollars.

Now, from the box office of the next week, even if the decline will slow down sharply next week, since the box office of a single week has fallen into the range of $10 million, the follow-up can only earn about $30 million. The cumulative domestic box office of the film should be about $55 million, at least $15 million less.

As a matter of fact, the experience of ”bridges” is already very good. The production cost of this feature film is only $24 million, and the publicity cost is only $10 million. Just at the local box office, Warner Bros. can basically recover all its investment, and overseas and follow-up channels can easily make profits.

And then there's ghost horse elf, third on the list.

”Ghost horse elf”, which was painted at the same time as ”tiger gall 3”, also had a good box office performance in the first two weeks.

In the first week, it was US $25.71 million, down 29% in the next week, and earned US $18.19 million.

However, as expected, this summer blockbuster family movie, which was expected to go out of the box office long term, ran into Jurassic Park 2, which is also for all age audiences in the third week of its release. Inevitably, it also suffered a deep drop, with a 52% box office drop, making the box office of ghost horse elf drop to a low of $8.61 million.

The total amount of three weeks is 52.51 million US dollars. For the theme of ghost horse elf, even if the subsequent decline slows down, the local box office is only about 70 million US dollars.

The worst is ”tiger gall 3”.

Bruce Willis starred in the $90 million action blockbuster, after $29.88 million in the first week, the box office fell 37% in the next week, closing another $18.79 million. Then, in the third week of its release, the box office of ”die hard 3” has plummeted 56% in the past week, with only $8.26 million left.

Three weeks after its release, die hard 3 grossed $56.93 million.

As a typical popcorn commercial film, the box office of a single week is only $8.26 million, even if the next decline will slow down slightly, ”die hard 3” will only earn about $15 million in the future, and the local box office is expected to be more than $70 million.

The same $70 million domestic box office forecast as ”ghost horse elf” is not a failure.

However, the total production and publicity cost of 130 million US dollars for ”die hard 3” is too high. Even if the overseas performance is better, if the global box office is calculated at 200 million US dollars, fox will still be unable to avoid a huge loss in the short term.

Without ”Jurassic Park 2”, whether it's ”tiger gall 3” or ”ghost horse elf”, it's very hopeful that it will break through the box office threshold of 100 million yuan.

In Simon's memory, the same is true.

Now, just these two films, the total domestic box office has shrunk to 60 million US dollars. Plus ”bridges” and ”forget Paris” and ”special agent”, which are still on show in the same period, it is estimated that ”Jurassic Park 2” has taken at least 100 million US dollars from all these projects.

That's not counting the upcoming ”brave heart” and ”fate in the wind” in the next few weeks.

In the first week, the box office has already reached 129 million US dollars. Coupled with the better reputation than the first film, it is only a matter of time before Jurassic Park 2's domestic box office broke through 356 million US dollars of the first song, and even a hit of 400 million US dollars is not impossible.

You know, this summer program is not a phenomenal juxtaposition of ”Batman: the rise of the Dark Knight” and ”Forrest Gump” last year. Denise Entertainment's other summer program, ”Apollo 13,” is selling well. It's definitely not phenomenal.

In addition to the gains brought by the film itself to stimulate market demand, the domestic market is expected to reach 400 million US dollars, and perhaps half of them will come from the box office potential of other films.

There is a trade-off.

It's still a trade-off.