Chapter 791 (1/2)
Although Bill Gates let go on the issue of IE pre installed on overseas Windows systems, there must be some bickering on the details of cooperation. However, as long as the cooperation is confirmed, other side details are irrelevant.
With this cooperation, the relationship between Microsoft and the westero system actually broke down.
Now that he no longer holds the idea of wooing Microsoft, Simon's strategy for the operating system giant has changed.
A series of threat clauses on Saturday morning, in addition to the reduction of Microsoft shares, accelerate the research and development of Linux operating system and the plan to block Microsoft in the Internet field, Simon will start to carry out substantive promotion, but different from the radical in the threat, he will adopt the way of boiling frog in warm water.
Many technology companies in the westero system are expected to have the most fierce confrontation with Microsoft will be igritte. After leaving Seattle on the same day, Simon went directly to San Francisco to discuss with several persons in charge of igritte about what to do after the relationship with Microsoft broke down.
The discussion on Saturday afternoon basically finalized the coping strategies.
The first is to speed up the research and development of Linux operating system, and plan to officially release the PC version of Linux system with graphical interface in 1997 at the latest.
In order to achieve this goal, igrit will increase its cooperation with sun.
In fact, through some cooperation and exchange, igrit has won the permanent license of Java language from sun, and is developing and perfecting the software development platform based on Java language.
Anyone who pays a little attention to the dynamics of IT industry knows that the development of operating system is not difficult, and the key lies in the construction of software ecology in the field of operating system.
No one provides software for your system. No matter how good the system is, it's useless.
If you want to build software ecology, the most basic requirement is software development platform. However, the most popular development language at present is Microsoft's C language. Once igritte releases its own operating system, students at Damen will not let Linux system use C language to develop software.
Java is the best choice of Linux system in Simon's imagination.
Moreover, Java language is actually a better computer programming language than C language, which has a strong advantage over C language in many aspects, such as adapting to the network environment. Once suppressed by C language for a long time, the key is the strength of Microsoft and the decline of sun.
In addition to sun, Simon also looks at the declining Apple company.
The reason is patent.
Although apple is in decline, it is still ahead of Microsoft in the development of graphical interface operating system, so it holds a large number of core patents that can compete with Microsoft Windows. Only by winning apple can igritte fight against the patent barriers established by Microsoft in the field of operating system.
The second is to block Microsoft in the field of Internet.
After the meeting on Saturday afternoon, igritte will not grant any key Internet technology patents to Microsoft unless it has to.
As for the business that Microsoft has started, the igritte team has enough means to suppress it quietly.
Even without igritte, Microsoft started to do stupid things.
In the face of Simon's pressure and compromise in IE pre installation, Simon received a call from Bezos on Monday morning in the new week. Igritte's advertising business department suddenly received a notice that Microsoft plans to cut half of its advertising budget for igritte's platforms in the second quarter.
In the past few years, Microsoft has always been one of the most important advertisers of igrit. In 1994, only Microsoft spent $55 million on each platform of igrit, mainly to promote its own operating system, office software, data center and other businesses.
Although it's almost a ”one-way business”, both Simon and igritte's management understand that their business can only be sustained for a long time if advertisers are really benefited. Therefore, the operation team has always attached great importance to the feedback of the advertising effect of each platform, trying to ensure that the effect of online advertising is not inferior to the traditional advertising platform.
Because of such strict requirements, although the fees are high, the advertising effect of igrit platform is also very high.
Before that, as a member of the westero system, Microsoft also enjoyed special care for its advertising on the igritte platform. In 1994, the $55 million advertising campaign brought the software giant no less benefits than the $100 million advertising campaign on traditional media.
The relationship between the two sides has completely broken down. Simon is still considering how to reduce Microsoft's exposure on igritte platform. Unexpectedly, he is obviously a hot headed schoolmate. Probably in order to fight back against Simon, he took the initiative to cut the advertising budget for igritte.
It can only be described as stupidity.
In the traditional commercial operation, some advertisers will put pressure on the media platform by means of reducing the advertising budget, forcing the other side to make various compromises in terms of public opinion. However, this kind of advertising budget reduction by Microsoft is of no significance to igritte.You know, at present, igritte itself and the rapidly expanding advertising alliance almost monopolize most of the traffic of the Internet platform. Now igritte's advertising business is completely a ”buyer's market”. Microsoft has given up its own advertising resources, and soon other customers will not be able to fill in, or even remove the special discount for Microsoft. Igritte can make more money Many.
In contrast, Microsoft has lost igritte's platform, and it has to invest more to get the same advertising effect in other channels. Moreover, businesses such as data centers, which rely heavily on Internet platform publicity, will only be more difficult to develop without igrit's support.
Not only that, Damen also tried to raise money to buy his shares in Microsoft through Paul Allen.
It's probably something Bill Gates has been thinking about for a long time.
It was only because the stock price of Microsoft rose steadily in the past few years and the relationship between the two sides remained basically harmonious that they did not do so.
Now, even if the value of these shares has exceeded 20 billion US dollars, Damen has finally made up his mind.
Microsoft certainly can't get more than 20 billion US dollars in cash. However, with Microsoft's current development momentum, gates and some capital giants together raise more than 20 billion US dollars, which is not very difficult. Anyway, as long as the equity is not in Simon's hands.
But Simon doesn't want to sell it.
Damen cut Microsoft's advertising investment on igritte platform with enthusiasm, but Simon didn't.
Before igritte's Linux operating system was able to compete with Microsoft, Simon was the most important chip to hold back his classmates.
as long as he held these shares, Simon would have a considerable say in the company.
What's more, under the pressure of the westero system, even if Microsoft's market value can no longer reach a high level of $600 billion this time, the market value of $200 billion and $300 billion at the top of the new technology wave will certainly be OK. For Simon, the current sale is also very bad.
Malibu, domay point manor.
After dealing with Seattle and San Francisco, Simon returned to Los Angeles yesterday afternoon.
Today is March 13.
Monday.
Janet's 35th birthday.
The evening birthday party starts at 7 p.m., far more lively than Simon's birthday party last month.
For a long time after we met, Janet was very concerned about her age. However, after the age of 30, a woman's temperament has changed a little since she became a wife and mother. The passage of time has not left many scars on her body, and her initial worries have finally been put down.
Birthday comes, of course, to celebrate.
Simon used to see that Western women tend to get old in many places, but he didn't accept it at that time.
The change of personal appearance and figure is greatly influenced by the natural constitution and living environment.
Whether it's easy to get old or not, basically, varies from person to person.
Both East and West, there are a lot of ”goblins” who are naturally able to resist the erosion of time. Simon's side, Catherine and Janet are all like this.
In the past, Katherine Bigelow became the first female best director in the history of Oscars in 2010. At that time, on the Oscar podium, Katherine, who was still dressed in a brown evening dress, was believed even at the age of thirty or forty. However, in fact, the female director was born in 1951, when it was 2010.
In addition to God's appreciation of food, women who have long lived in high social status are naturally quite different from those who have to work hard for daily necessities at the same age. There is also the so-called Russian girl who becomes a big mother after marriage. In fact, if the living conditions are ordinary and hard-working, where are women not like this after marriage?