Chapter 622 (1/2)

Because of the huge potential benefits involved, the success of ”happy farm” naturally caused a dispute within igritte about whether it should open its own platform to third-party game developers.

Even if the success of ”happy farm” has phenomenal contingency, according to the current sustained outbreak speed of the Internet, with more game content coming out one after another, igritte's internal prediction is that this is likely to be an emerging field with an annual output value of no less than 10 billion US dollars.

At the present stage, igritte company almost monopolizes the field of Internet society by relying on services such as Facebook and ICQ. The difficulty of developing web games relying on flash animation technology is very low, and the cost is even negligible relative to the return. This is the most direct proof of ”happy farm”. Therefore, igritte company can set up its own game production team for development .

Even if we cooperate with foreign countries, we'd better not let EA's rich water flow to other people's fields.

Otherwise, it would be a bit too generous or even stupid to give away a large part of the revenue generated by the huge number of users of the platform to unrelated game manufacturers.

It wasn't until Simon came to San Francisco that it was settled.

Continue to open up and cooperate.

Not only in the field of online games, maintaining an open attitude towards foreign cooperation should be the fundamental development strategy of the whole igrit company.

The Internet is destined to be an open information platform.

If you choose to close, the result will only lead to enterprises and users constantly escaping from the igritte ecosystem, and eventually lead to their own gradual decay like trees lacking nutrients.

Once China's early Internet portal giants, later basically turned into online game companies.

For igritte, the great success of ”happy farm” has obviously led the management to find a more clear way for users to cash in. However, Simon does not want igritte to become an online game company in any case. Has a broad layout at this stage, if eventually reduced to a game company, it is a tyranny.

Simon, on the other hand, doesn't want igrit to become an advertising company, even if he attaches great importance to search engines and social networks.

Simon's most fundamental vision is to hope that igrit will always maintain its position as a technology company and promote the sustainable and long-term development of the enterprise through continuous technological innovation.

For example, in this time's ”happy farm”, the game was mainly realized by relying on the latest flas * * page animation technology developed by igritte company. Maybe later people have become accustomed to this technology, and even in the Internet environment, it is as common as air and water in reality, but in fact, for the Internet at this stage, flash is a huge innovation New.

Because this seemingly uncomplicated innovation has brought a brand new industry with an output value of billions of dollars, which is the ultimate power of scientific and technological innovation.

”Of course, I'm not against you getting our due benefits from the game industry. You can discuss the specific implementation terms yourself. However, I would like to emphasize that for igrit, we should have a broader pattern. Our goal is the entire Internet, and we should not be blinded by the interests of a single field to hinder our own pace of continuous innovation and exploration. ”

Palo Alto, a small conference room at igritte headquarters.

Simon faced Tim Berners Lee, Jeff Bezos, Carol Bartz and Alice Ferguson, who has been promoted to the fourth giant of igritte. After that, seeing that no one raised any objection, he directly turned to another topic: ”the free plan of IE browser needs to be advanced, Jeff, which manufacturers have not reached an agreement now?”

In the original plan, IE browser will be officially declared free by May after completing the repricing communication with major pre installed manufacturers and network operators. In other words, the plan will be formally implemented by the end of April.

Because of the recent market and public opinion situation, Simon does not intend to wait any longer, but decides to implement it smoothly.

A few people in the conference room looked at each other, and Jeff Bezos said: ”it's mainly IBM, Toshiba and other PC giants. In terms of operators, at-t's attitude is relatively persistent.”

IBM and other manufacturers are in Simon's expectation. As for at-t, as a telecom giant that still maintains nationwide coverage after the split in 1984, because of its contempt for emerging Internet access services a few years ago, at-t also chose to outsource relevant services to small operators all over the country.

Until last year, at-t finally responded and began to seize the power of outsourcing operators and join the competition in the field of Internet users.

Although compared with AOL, which has a market share of 70%, at-t has been left far behind, no one dares to ignore the existence of this old giant.

Simon doesn't want to know whether there are other games, whether manufacturers or operators want to fight for more concessions, or several large companies of westero system jointly intend to make a stumbling block for at-t, or some senior executives deliberately delay trying to get more benefits from Internet Explorer. He just quickly said: ”PC manufacturers and network operators, on both sides, According to the agreed cooperation plan between Compaq and AOL, the last three days will be given to those enterprises who are still hesitating. After three days, either sign up or they won't have to use our software any more. I want you to officially announce ie free next Friday. ”Carol Bartz couldn't help saying, ”Simon, is it a little too urgent, the anti Well, the pressure of litigation is not that serious? ”

The others couldn't help laughing when they heard the obvious pause in Carol's words.

Obviously, what Bartz wants to say is anti-monopoly pressure. However, because of Simon's punishment some time ago, this pungent female executive is obviously allergic to this word.

It started with an email.

In an email to Simon, Carol Bartz described in detail the monopoly advantage of igrit basic tools software at the present stage, and how to maintain this advantage in the recent market public opinion environment.

Simon agreed with Carol's point of view, and then fined the female executive one tenth of her annual salary.

The reason is that Bartz uses too much of the word ”monopoly” in his email.

Simon then made it clear at the small meeting of igritte's core executives that whether it is e-mail, telephone communication, high-level meetings or even private conversations in the future, it is necessary to explicitly avoid using the word ”monopoly”, because if you don't pay attention to it, it may be used as evidence for the authorities' anti-monopoly investigation against igritte in the future.

This is not without precedent.

In the 1970s, Warren Buffett bought a newspaper named buffalo evening news in Buffalo, New York. In order to crush its competitors and monopolize the buffalo newspaper market, he asked the newspaper which had no Sunday edition to publish the Sunday edition in order to attack the messenger express which could barely survive only by monopolizing the Sunday edition Only these two newspapers with a little strength are left.

In order to avoid being squeezed out, Messenger express sued buffalo evening news for unfair competition to try to monopolize buffalo newspaper industry.

This lawsuit was originally unreasonable, because the core of the federal anti-monopoly law is to encourage competition rather than inhibit competition. The publication of the Sunday edition of the buffalo evening news can increase the competition among the Sunday print media. In theory, it can promote newspapers to improve the quality of news service and retain customers as much as possible. Therefore, the buffalo evening news is fully qualified to launch the Sunday edition.

As a result, Buffett lost the lawsuit.

The reason is that the investment tycoon made a public statement about ”bridge toll station” during that period, saying that owning a newspaper that monopolizes a regional market is like owning a bridge toll station, and the operator will be able to raise the price at will.

Because of this obvious monopoly speech, a lawsuit that was easy to win ended in failure.