Chapter 602 (1/2)

In addition to four weddings and a funeral, Disney's kid millionaire and Columbia Pictures' baby lover 2 were released on February 11. The two films have the same screen size as four weddings and a funeral.

”Little rich man” tells the story of a little boy who accidentally gets $1 million and fights with a criminal who loses a lot of money. The sequel to baby lover 2, starring Macaulay Calkin, has another new child star.

Even if you don't explain the content and just watch the names of the two new films, it's not hard to imagine that you are following the trend of ”kid in charge”.

Danielis entertainment has long shelved the further development of the ”kid in charge” series, but Hollywood never forgets this children's film series which has created a box office miracle. Of course, other people have also carried out ”innovation”. For example, ”kid millionaire” has created a plot mode of ”kid with big vase” which is very suitable for the atmosphere of Valentine's day.

The mainstream newspapers in North America still haven't reached a settlement with the westero system, but they are not polite in the face of these two follow-up works competing with danelis entertainment.

After the official release, with the public praise of the film review, the media comprehensive score of baby lover 2 was only 2.7. This is not the worst. The reputation of Disney's ”kid millionaire” is even worse. The mainstream media give almost all negative comments. After conversion, the comprehensive score is less than 1, only 0.9.

In contrast, ”Four Weddings and a funeral” is a natural negative buff of danielis entertainment in front of the paper media, and its comprehensive score only dropped from 9.5 after the premiere of Sundance to 8.6, which is still a classic level of public praise. ”Variety” magazine is not stingy to praise ”Four Weddings and a funeral” as ”a smart, interesting and alternative love story” The film has a strong appeal like the sunshine on a winter afternoon. ”.

Not only the film itself, but also Hugh Grant, who has been on the stage since the early 1980s but has always been unknown, has finally gained wide attention by relying on his excellent performance in the film. Many critics have specially mentioned Hugh Grant's introverted but humorous performance in their articles.

Andy McDowell, a model, has also been confirmed to be involved in a classic film after sex, lies and video.

As far as the budget is concerned, the production cost of Four Weddings and a funeral of US $5 million and the publicity expenditure of the same US $5 million are not well off. In addition, the production cost of the movie is not as high as the production cost of the movie of US $15 million. Simon knew from the beginning that if the movie wants to succeed, it must obtain the influence of word of mouth.

After all, westero system and mainstream paper media do not tear their faces in public. If they are just commercial films with medium reputation, traditional media can also ruin the film reputation through tendentious public opinion. For excellent works like four weddings and a funeral, facing the unanimous praise of a large number of film critics, even if they are unwilling, they have to follow the mainstream, otherwise they will be punished It's testing the intelligence of newspaper readers.

Moreover, for films destined to be classic, media reputation is just icing on the cake. The rapid popularity of Four Weddings and one funeral among fans is the key. With the continuous spread of influence, more and more audiences are influenced by people around them and begin to buy tickets to enter the market.

the response of dannilis entertainment distribution team is also rapid.

When the box office results on Friday and Saturday were excellent, Simon personally approved a direct additional $10 million publicity budget.

Finally, from February 11 to February 13, the box office revenue of ”Four Weddings and a funeral” reached $9.81 million in the first three days of the first weekend, which directly made Denise entertainment recover $5 million of its production budget.

Then comes Valentine's day on February 14.

Although it was Monday, after three days of word-of-mouth fermentation over the weekend, the box office of Four Weddings and one funeral reached $5.13 million in one day in North American Theaters, exceeding the single day revenue of any day in the first weekend.

Three working days later, ”Four Weddings and a funeral” grossed $21.79 million in the first week, easily winning the single week box office champion of Valentine's day, with an average box office of $13000.

February's film off-season is not a popular Valentine's day schedule. The $5 million low-cost romantic comedy won $21.79 million box office in the first seven days of the week, which exceeded almost everyone's expectation.

Considering the excellent reputation of the film and its popularity among the basic audience, and the lack of strong box office competitors in the same period, ”Four Weddings and one funeral” is enough to make a very beautiful long-term box office. It is not impossible for the film to break the 100 million mark in North America.

As a result, many factors need to be taken into account for danilisi entertainment to obtain the IPO valuation of the company in 1994. However, there are only two key points: on the one hand, the profitability of the company, and on the other hand, the long-term growth potential of the company.

When the box office of ”Lion King” in North America exceeded 300 million, the global box office also reached an amazing $769 million, and it is expected to further hit the global $900 million mark. Few people doubt the profitability of Denise entertainment.The focus of the media discussion is on the future development potential of danielis entertainment.

In the past year, Denise Entertainment Group has launched 46 films, including four of which are ”fight smart 2”, ”sugar coated trap”, ”seven sins” and ”Lion King”, all of which have achieved a box office of more than 100 million and entered the top 10 of the annual list. In addition, there are ”dawn of love owls”, ”Schindler's list”, ”what do you want to do with love” and so on And a large number of films that have contributed a lot to danielis entertainment.

Even without considering a series of foreign cooperation projects such as Superman and sleepless in Seattle, daenerys entertainment also shared a share of US $1.7 billion in the total box office of US $5.6 billion in North America, accounting for 31% of the market. If we take in Superman, sleepless in Seattle, Pelican assassination order and mission impossible, the market share of daenerys entertainment will increase by another 15 percentage points.

So it can almost be said that danelis entertainment company is already half of Hollywood.

In fact, such a high market share has been wandering on the edge of monopoly. Therefore, many multimedia think that the film business, which contributes most of the profits to danielis entertainment, is unlikely to grow much in the future. Even the team of Morgan Stanley and Goldman Sachs, which are about to undertake the IPO task of danielis entertainment, have such views.

If Denise entertainment will not have much growth in the future, the P / E ratio of IPO valuation will not be too high.