Chapter 581 (1/2)
November 1 is also a new Monday.
Amy Pascal, as usual, arrived at Malibu danelis before eight o'clock.
Just in the past weekend, the box office data of ”seven crimes” affected a lot of people's attention, especially Denise entertainment.
The production budget is 30 million US dollars, and the publicity investment is 15 million US dollars.
If the total cost of the $45 million project fails at the box office, it will not have a big impact on Denise entertainment.
However, the film bears a lot of other things.
From the 58list platform launched by igritte company to the opposition with traditional media, for several months, danelis entertainment has been quietly adjusting the distribution strategy of its film business, in order to get rid of the influence of traditional paper media in film distribution as much as possible.
A series of films in the past few months can not be regarded as the focus, and the game between Denise entertainment and traditional paper media is not so fierce.
Because Denise entertainment has been successful for several years in the Halloween season, this time ”seven sins” has become the target of many paper media snipers. If this project fails due to the influence of word-of-mouth in print media, then whether it is active or forced, the westero system must reconsider and adjust its relationship with print media.
In response to this attack, the distribution team of ”seven crimes” has also made the most of the adjustment of film distribution strategy in recent months.
The most critical point is the application of emerging Internet platforms.
Therefore, Qizong sin has become human nature, which pursues advantages and avoids disadvantages.
Now that they are aware of the rules, many people will naturally show tendentiousness.
And, most importantly, ”seven sins” is really an excellent film.
Even the westero system itself will not force a bad film to be recommended, which will only become a laughing stock.
In addition to the gimmick of the first online trailer and the praise of online critics, several main creators of the film, such as Revan Phoenix, Morgan Freeman, Kevin Spacey and Gwyneth Paltrow, have also opened Facebook pages to interact with fans.
Of the $15 million publicity budget of the project, another $2 million was directly spent on the Internet platform, including the official homepage of seven crimes, which was designed with suspense and attracted a large number of fans to visit.
In recent months, as long as the users of the Internet in North America have had a more or less impression of the seven deadly sins, the stunts of online trailers, the support of online film critics, the interaction between the creator and fans, the direct advertising and the key promotion of the whole igritte portal.
Many times, it is this kind of brainwashing potential impression that unconsciously attracts consumers to take out their own pockets.
When you go to the cinema at the weekend, compared with other movies that you haven't heard of, the familiar name ”seven sins” seems to have a good reputation. It's self-evident how the audience will choose.
Besides the network channel, danilisi entertainment certainly did not give up the traditional propaganda mode completely.
The remaining $11 million and $7 million went to various TV networks. The remaining $4 million, half of which was used to make theater posters and outdoor billboards. The other half, about $2 million, still went to traditional print media.
In fact, the expenditure on TV advertising and other aspects has not changed much.
The traditional paper media should have invested about 25% of the publicity expenditure, that is, US $4 million. This time, it directly cut half of the investment, and this half just turned to the Internet platform.
At the same time, danelis entertainment also focuses on some paper media forces that can make friends, such as News Corp. and Time Warner Group. For the media that have already stood on the opposite side, such as Hurst group, it completely banned them at the stage of media trial.
The key to news lies in the word ”new”.
Other media have released a film review in advance, forming a preconceived concept in readers' mind. Other paper critics who can't get the film viewing qualification in the trial stage, and then criticize the film after it is released, will have less influence on the box office of the film.
That's what happened this time.
Although the reputation of traditional paper media was only 7.3 points after the large-scale release of seven crimes, before the release of the film, the media that released the film reviews in advance basically gave considerable praise.
At the same time, on the basis of the operation of gaomen film in recent years, Denise entertainment has further strengthened its efforts to attract film critics.
Among newspaper, film critic and film company, it seems that the film critic is in the middle and in the weakest position, but different from the full-time editor of newspaper, the film critic still has a certain degree of independence, especially many famous film critics, who have a strong influence on the audience and naturally have a higher voice in front of the newspaper.Denise entertainment happens to have the most important content resources for film critics.