Chapter 573 (1/2)

At the end of September, San Francisco didn't feel like autumn at all. It was still sunny and green.

Woodside's mountain house.

It's September 25th, Saturday.

These days, Simon is basically in Los Angeles on weekdays and with his female assistant in San Francisco on weekends.

Actually, Janet drove her to San Francisco.

Because Veronica flies over from New York every weekend to see the kids.

most days seem to be very casual when taking a holiday, because it is maternity leave, and how hard it is.

Accompanied the female assistant to play guitar for a while, read a few pages of books, the afternoon sun makes people tired, so curled up next to Simon to sleep. The outdoor environment is not suitable for pregnant women to sleep. Simon takes the sleeping female assistant into the bedroom and goes back to the eaves of the backyard. He sits at a round table and drinks coffee. He looks at some information that girl a collates today.

Instead of being entangled by all kinds of meticulous work every day, Simon can finally sort out the whole westero system seriously.

Recently, we focus on the impact of westero system on the distribution of danelis entertainment films due to the opposition between 58list and traditional paper media.

Danielis Entertainment's three brands, together with the Venice Golden Lion award winning work ”red, blue and white trilogy blue” released by gaomen cinema yesterday, released four films in September.

Among them, the more important one is the new film ”the dawn of the love Owl” released on September 10 by Brian De Palma, which is an old gangster film that Palma is good at, starring Al Pacino. The production cost is 30 million US dollars, and the number of screens is 1679.

The other two, a cold war drama ”the peach accusation” starring Anthony Hopkins, were released by new world film. There is also a film called ”the golden family”, which is a novel adaptation film starring Meryl Streep. It tells the ups and downs of a Chilean girl who has the ability to predict her life.

In fact, only one of the four films, dawn of the owl, is completely produced by danielis entertainment, and the other three are all sold out or distributed as agents.

According to the word-of-mouth and box office data of the four films, danelis entertainment publicity department judged that the obvious opposition between westero system and print media had an impact on the company's film distribution.

Take ”the dawn of the love Owl” as an example. After the film was released on September 10, the media's comprehensive score was 7.1, which was slightly better than the passing score. Many critics give the same comment that Bryan De Palma and Al Pacino repeat the Scarface, so the plot is old-fashioned and lacks breakthrough.

Compared with the emerging Internet platform, the comprehensive statistics of word-of-mouth can reach about 8 points.

The gap is very clear.

However, in terms of box office, the first week's box office of love owl's dawn was US $11.39 million, and the next week's box office dropped by 26%, to close at US $8.36 million. The total box office of two weeks was US $19.75 million, and the total box office in North America is expected to be about US $35 million.

This kind of business performance has basically reached the expectation of danielis entertainment.

The production cost is US $30 million, the publicity expenditure is US $10 million, and the North American box office is US $35 million. Of course, the project is not a success. However, it is not a big problem to rely on overseas distribution and follow-up channels to recover costs and achieve certain profits.

Simon had expected this result when he approved the project.

Danielis entertainment can't always succeed. Occasionally, it still needs this kind of tepid project to support the ”appearance”.

From a comprehensive evaluation, it is not surprising that the traditional print media obviously affected the film's reputation, but did not have a significant impact on the box office.

Currently, only about 25% of the publicity expenditure of Hollywood films is spent on traditional paper media. The more important platform is TV channel, accounting for 50%. Other channels such as theater posters, street advertisements and radio advertisements account for the remaining 25%.

The proportion of publicity expenditure occupied by print media also means the influence weight of this publicity channel on the commercial performance of a film.

25%。

It doesn't have decisive influence.

Of course, this proportion is actually for standard commercial films, such as art films produced by gaomen film, which can not give too much publicity expenses. Most of the time, it mainly depends on the word-of-mouth of paper media.

On September 17, the release of ”Golden House” directly hit the bottom of the media reputation, with a comprehensive score of only 2.6.

The quality of the film is really unsatisfactory, but the gaomen film team also said that the mainstream print media are obviously too harsh on the film.

As a film with 513 screens, the box office in the first week is only $1.71 million, and it is estimated that the total box office in North America is only about $5 million. However, the budget for the film is as high as $25 million.

It's like nothing.

Fortunately, the producer of the film is not Denise entertainment, and the budget is mainly from Europe.A project doomed to failure, box office $5 million or $7 million, the gap is not big. The change of traditional paper media's attitude towards Denise's entertainment is visible to the naked eye.

Denise entertainment has been making friends with critics in recent years. Obviously, Simon overestimates the independence of critics.

It's also easy to understand.

Danylis entertainment can give film critics some small favors, but this group has to rely on the paper platform's contribution fee to eat, so it can't really be completely independent.

It's not a bad thing.

Lack of independence actually means being influenced by external forces.

Simon thought for a moment, put down the information, opened the laptop on the round table in front of him, and began to write e-mails to several senior executives of danielis entertainment.

The key to danilisi Entertainment's next film publicity is to ensure that the key projects, such as the films of several major schedules, only need to do their best for other films.

If some paper media go too far, they can make an example to others when necessary.

In addition, we need to strengthen the cooperation between Denise entertainment and igrit portal, and guide more users to log on to the Internet platform as far as possible to view the film's word-of-mouth and participate in the film discussion. As long as users can be introduced into the Internet, this will be the main battlefield of the westero system.

The number of Internet users in North America has reached one third of the total population, and they are all the best consumers.

As long as the operation is proper, relying on the home advantage of westero system in the Internet platform can offset the negative impact of traditional paper media on the publicity of dannilis entertainment film to the greatest extent.

I finished writing an e-mail. It's more than four o'clock in the afternoon.

A girl quietly appeared, helped Simon sort out the scattered information on the desktop, said: ”Mr. Gates is here.”

”Let him come here.”

Alison nodded and turned away.