Chapter 486 (1/2)

After the first week's screening, the box office figure of Lethal Weapon 3 in its first seven days was $42.94 million, slightly lower than the expected $45 million.

In favor of action comedy, Lethal Weapon 3 costs only $35 million to produce.

It started with $42.94 million, which was a big sell relative to the cost.

However, because the sharing contracts signed by Mel Gibson, Denny Glover and Director Richard downer split more than half of the film's profits, Warner Bros. film's expected revenue on this project is not high. Whether lethal weapon 4 will continue to be produced or not depends on the profit distribution game between the producers and the main creators.

In my memory, Lethal Weapon 4 was not released until 1998, which is largely the reason for this.

After the opening on May 15, Disney's black comedy ”nuns are crazy” was released on May 22, with a budget of $31 million and only 1430 screens.

This kind of opening screen scale was already a big production level a few years ago, but now in 1992, it is a sign that the film box office prospects are not optimistic. Disney plans to launch three films in this summer season, and the other two are not the sequel ”honey, I've made my child smaller”, even the classic 2D animated film ”Pinocchio” which is re released. It is estimated that the number of opening screens of more than 1600 pieces will exceed that of ”nun is crazy”.

In addition to ”nuns are crazy”, the film released on the same day also included ”fire lover” released by new world pictures of danielis entertainment.

Directed by French famous director Louis Mahler, Oscar winner Jeremy aines and French famous actress Julia Binoche, fire lover tells the story of a conservative British congressman who has an affair with his son and girlfriend.

The new world film industry has positioned ”fire lover” as a similar version of Michael Douglas's blockbuster ”fatal temptation” a few years ago.

However, the selling point of the film is only one word: sex.

Mainstream media have all kinds of serious analysis on the plot structure of ”fire lover”. In the relatively gossip media such as the New York Post, the ”conflict” between ”fire lover” and MPAA because of the classification issue is very popular.

Because of many large-scale love scenes in the film, MAPP initially positioned ”fire lover” as NC-17. After a dispute between the two sides, new world film finally made a considerable concession, and finally the film finally got the R rating.

This kind of rating conflict is, of course, intentional by the new world film team.

Hollywood studios don't know much about the big and small disputes with MPAA every year because of their ratings. So does Denise entertainment, but most of them are relatively low-key.

Therefore, it's really good to publicize it in the media once in a while.

The opening screen scale of ”fire lover” is 516 yuan. Under the publicity of new world film team, the film won US $5.39 million box office in the first week of opening, breaking the hot selling standard of US $10000.

After all, the audience of French director's works in North America is limited, and it is also a highly competitive summer file, and it has to play a hunger marketing effect. New world film has no plan to increase the number of box office screens next week.

However, the box office of $5.39 million at the beginning ensured that ”fire lover” is expected to earn about $15 million in North America.

Although it was the work of Louis Mahler, who directed Atlantic City and other famous films, because of his mediocre reputation, the box office in the early stage of its release in Europe was only average. New World Pictures bought out the omni channel copyright of flame lover in North America with only $2 million, and the publicity investment was also $2 million.

In fact, it's also an adventure. The distribution team initially predicted that the box office of the film in North America might only be $5 million.

Louis Mahler was never a box office director.

With a total investment of US $4 million, if only US $5 million in North American box office is obtained, the project can only expect the later video and other channels to recover the cost.

Several European production companies of ”flame lover” probably also foresee this possibility, so they are willing to sell out the North American copyright once and for all. Similarly, it is precisely because of the buyout that ”fire lover” can get such a good time as the summer file.

The total box office of US $15 million in North America is expected to be enough for new world entertainment to recover all the investment in the early stage of the project and make profits.

Before that, many people in Hollywood didn't understand why daenerys entertainment, which has a DC movie universe and a large number of other super box office IP addresses, set foot in the field of low-cost independent films and art films.

Now it is gradually found that a niche film with a box office of US $10 million or US $20 million in North America may earn less than half of the box office in the first week of a blockbuster film such as lethal weapon 3. However, if there are more than 10 similar films a year, plus the advantage of low cost, the comprehensive income will be very considerable.Moreover, from the beginning of this year's ”drowning dog”, ”hero of the dance nation” and ”double dragon club” and other projects, including the just released ”fire lover”, the new world film and gaomen film brands of Denise entertainment have issued a total of 9 low-cost niche projects with a box office of more than 10 million US dollars.

Even if each film can only earn US $23 million in net revenue at the box office, it will be enough to contribute more than US $100 million in net profit to Denise entertainment throughout the year, including the shortage of video and TV channels.

This is also limited to low-cost niche projects.

Every year, gaomen film and new world film also have major projects such as Ninja tortoise series, fight against smart stars, farewell to the piano and so on.

Taking into account the net income of these major projects, the profit scale brought by the two sub brands to Denise entertainment will easily reach $2.3 billion or more. The other seven major Hollywood studios, with average years, often make only $200 million or $300 million in net profit.

However, even if we understand this more and more, it is not easy for other studios to catch up with the established danilisi entertainment.

It's just as difficult for other studios in the original space-time to surpass new line and Miramax in two areas. What's more, this time, new world pictures and gaomen pictures are already subsidiaries of Denise entertainment, and there is no possibility of being acquired by other studios.

Even if the first week's box office is very good relative to the cost, fire lover is not conspicuous on the box office list of that week.