Chapter 460 (1/2)
Broccoli means broccoli in English.
As it happens, the broccoli family, which holds half the copyright of 007 series, also started by selling vegetables.
Albert Brockley, who discovered the 007 IP, is a man of strong character. In order to show his absolute control over the 007 series, Albert declared more than once in an interview that if the price could not be settled in the process of selling vegetables, he would rather dump all the vegetables than sell them.
For 007, until MGM was controlled by Simon, the brockles never gave in to MGM.
The fundamental reason is that for decades, 007, as a big production series, has made profits in every movie, and no movie has ever lost money.
Hollywood is very conservative at heart.
Westerns are in vogue, and people flock to shoot Westerns; brotherhood movies are on the rise, and a large number of brotherhood movies are born one after another; youth horror movies sell well, and a lot of youth horror movies immediately appear in the market
In the final analysis, it's because the film industry is too risky.
Any studio, before deciding on a multi million dollar project, is far from as easy as the outside world thinks.
Therefore, following the successful film mode has become the best choice for most studios.
It's actually following suit.
Just like the Hong Kong films on the other side of the ocean, only Hollywood's following trend is relatively benign, and Hollywood has the most solid backing of the North American market, which has always existed and remained strong.
Because of conservatism, 007, who has never lost money, has become a ”Broccoli” that MGM values most.
However, Simon is the one with the least shortage of fresh vegetables, so he doesn't mind the seller dumping his vegetables when the price is not agreed.
When Shirley Lansing contacted the Brockley family according to Simon's offer, the Brockley family, who was used to being strong, could not compromise.
Simon didn't drag the boat, either, but let Shirley Lansing announce that the 007 series was on hold indefinitely.
After the announcement of MGM, the reaction of the Brockley family, not to mention that the only other shareholders of MGM who can have a check and balance on Simon, did not have much reaction after some concern.
Among other things, it's just MGM's two blockbusters last year, ”a few good people” and ”007's golden eye.”. The box office of ”few good people” in North America is 117 million US dollars, and the global forecast is 200 million US dollars. The box office of ”golden eye of 007” in North America is only 80 million US dollars, and the global forecast is still 200 million US dollars.
However, even with Tom Hanks, Robert De Niro and Demi Moore, the overall budget for the production and distribution of a few good people is still less than half that of 007's golden eye.
Although it is a cooperative project between Denise entertainment and MGM, because of the cost advantage, the benefits brought by ”few good people” to MGM are far more than ”007's golden eye”.
After all, MGM is responsible for raising the production and publicity budget of the 007 series. The Brockley family only undertakes the production, but at the same time, because they control half of the copyright and participate in the production, the Brockley family takes a large part of the film revenue.
If it is MGM, which has been in turmoil in the past, 007 series can definitely be used as a stable project to support its performance.
Now, under Simon's control, MGM is turning to recovery, and this series of hanging life is really not indispensable.
You know, after ”a few good people”, Denise Entertainment's second project ”killing time” with MGM started last year, and the schedule has been determined as this summer. Now that we have decided to revive MGM, there will certainly be more cooperation between the two sides.
Comparing the earnings of ”few good people” and ”007's golden eye”, as well as the obvious changes of MGM in the past year, it is completely self-evident that MGM's shareholders will stand on that side after Simon's decision.
When MGM announced the shelving of 007, Simon was not in Los Angeles, but in San Francisco.
January 23, Thursday.
The long-standing Amazon online mall was officially launched in igritte portal.
This is also the first subsidiary brand launched by igritte. Before that, all business departments were named after igritte.
In 1991, the number of users accessing the world wide web in the United States reached 13.17 million, including 7.68 million users of AOL.
There are 13.17 million World Wide Web access accounts. According to the average number of 1.6 active individual users per account, the number of Internet users in the United States has reached 21.07 million, which is equivalent to 10% of the total population of the United States in this era. Moreover, it happens to be 10% of the highest education level and the strongest consumption power in the United States.
With more than 20 million Internet users and the most powerful consumer group in the United States, the rise of the world wide web can no longer be ignored by the whole United States and the information industry.
In fact, since the second half of last year, the funds and enterprises swarming into the Internet industry, and even the federal government's attention to the development of the Internet industry, it is not difficult to see the overall explosive development trend of this emerging field.Affected by the outbreak of the Internet industry, even the personal computer industry has benefited a lot.
In the past year, due to the economic downturn, the industry predicted that the global PC shipment will remain at the level of 20 million units in 1990.
But in fact, in 1991, the annual PC shipment finally reached 23.87 million units, with an increase rate of more than 19%. A large part of users purchased computers to experience Internet surfing, and some users replaced the old DOS system computers with the latest high configuration graphics operating system PCS in pursuit of better Internet experience.
All in all, the rise of the Internet industry is the general trend.
Although it was launched three years earlier than Amazon in the original space-time, the brand-new Amazon, with its back on the igritte portal, almost has more than 20 million potential users as soon as it was launched. Not only that, ypay, the increasingly perfect online payment tool of igrit, also provides a mature payment tool for Amazon online mall.
Simon's plan, the next three years, Amazon will focus on book sales.
At this stage, choosing online book sales as the beginning of entity e-commerce undoubtedly has too many advantages.
At present, Internet users have a high level of education, so they often have more demand to buy books.
Different from other daily necessities, compared with physical bookstores, online shopping malls can provide too many kinds of books, which is enough to ensure the psychological motivation of users to try to buy books online.
Besides, simplifying the types of physical commodity sales can simplify the complexity of e-commerce operation to the greatest extent.
At the same time, Amazon online mall can help igrit team accumulate experience from e-commerce website operation to actual warehousing and logistics.
Although there was no special press conference this time, before the opening of the online mall, igrit had launched advertising marketing on various media platforms such as Internet, TV, radio and newspaper.
Simon arrived in San Francisco on the morning of January 23.
At nine o'clock in the morning, Amazon online mall officially opened.
Although in the short term, the distribution area of Amazon online mall is only limited to the two core metropolitan areas of the East and west coasts, and the Great Lakes area in the north, the vast central and southern regions of the United States can not be involved, from 9 a.m., driven by the strong promotion activities of the online mall, the order quantity of the online mall has exceeded 100000 in just 31 minutes.
As of 5 p.m., the online mall has been open for eight hours, and the total number of orders has reached 870000.