Chapter 453 (1/2)
Simon takes maternity leave with Janet, but the end of the year schedule doesn't stop.
The day before the baby was born, the second week of Thanksgiving officially ended.
The three new films released on November 29, Columbia Pictures' baby lover, MGM's golden eye of 007, and Denise Entertainment's crime thriller fear corner, starring Robert De Niro who took over from universal, did not pose much threat to toy story.
November 29 to December 5.
In seven days, toy story's box office fell by 23% in the next week after reaching $46.73 million in the first week, and then received another $35.93 million, continuing to maintain its top position in the weekly box office list.
In two weeks, the cumulative box office of the first 3D animated film in Hollywood history has reached $82.66 million.
According to the ladder sharing rules signed by danielis entertainment and the cinema, the company can share more than 70% of the box office two weeks before the film starts.
This means that the two-week North American box office of $82.66 million is enough for Denise entertainment to recover the total production and publicity budget of $55 million.
Considering the long-term nature of animated films and the inevitable rebound in the next Christmas season, toy story's North American box office is likely to reach US $200 million, becoming the third North American film with a total box office exceeding US $200 million after Batman: Dark Knight and Terminator 2 in 1991.
Not only the box office, but also the peripheral products of toy story continue to sell well.
With the current peripheral sales momentum, it is generally predicted in the industry that toy story's box office in North America may be only $200 million, but the comprehensive income brought by this project to danilisi entertainment may be higher than Batman: Dark Knight.
After all, Denise entertainment and Time Warner want to split the profits of Batman: The Dark Knight equally. Toy story, however, is completely owned by Denise entertainment.
With the success of the film, ”Toy Story 2” directly announced the project.
”Lion King 2”, which has been put into production, has suddenly attracted more attention from Hollywood.
The success of DC movie universe has just triggered a wave of trend of discovering comic IP in recent years. Suddenly, Hollywood's eyes have to be attracted by 3D animated movies again.
However, after a little investigation, many people regretfully find that it is more difficult to follow up Denise entertainment to make 3D animated films than Disney to make 2D animated films.
In Hollywood for so many years, only Disney has gained a firm foothold in 2D animated films.
Just like that, when Michael Eisner took over Disney a few years ago, he also planned to dismiss the declining 2D animation department, because Disney's classic animation, which has been continuously re released in recent years, has won a good box office, and Disney's animation department began to recover under the leadership of Jeffrey carsenberg, so Disney gave up the idea.
Before danielis entertainment, when it comes to animated films, the only thing you think of is Disney. Only Disney has produced a series of very successful 2D animated films.
Animation films, including the surrounding such a big cake, of course, other studios have been trying.
MCA, which also operates theme park business, has been making similar attempts for many years in order to make up for its shortcomings in animation IP. In the 1980s, MCA produced 2D animation films such as ”little foot walking the world” and ”American mouse Tan”, but there has been no project comparable to Disney's classic 2D animation.
For 2D animated films, the long production cycle can be said to be the most critical factor affecting other studios to participate in this field.
Because the 2D animated films of this era are all drawn by animators one by one.
According to the length of 90 minutes of animated film, 90 minutes, 5400 seconds, 24 frames per second, which means 24 manuscripts, a total of 129600. This is only a theoretical number. Considering the errors, abandoned manuscripts, modification and other factors, in fact, the number of drawings to be drawn in each animated film is far more than the theoretical number.
However, mature animators can only draw 10 to 20 manuscripts a day. In addition, in order to maintain the unity of animated film style, the number of teams in an animated film should not be too many.
Therefore, before the 1980s, the production cycle of traditional Disney hand-painted 2D animated films was as short as four years.
However, even so, if 2D animation films are willing to spend money and patiently invest, the threshold is still not too high. There are still many animation talents in the world.
In contrast, the threshold of 3D animation film is obviously too high.
It's just a software and hardware system for making 3D animated movies. In this era, danilisi entertainment is absolutely the only one with no other branch.
Denise entertainment has been leading the industry for at least five years in 3D animation software, image rendering software and even the world's first rendering farm.That is to say, it takes five years to make up the gap. If you want to launch a 3D animated film, it will take at least two years, which is seven years.
What's more, after spending tens of millions of dollars for seven years, no one can guarantee the success of a movie.
In the original time and space, toy story was born in 1995, when similar 3D animation software appeared in the industry.
Even so, after toy story, other companies' successful blockbuster 3D animated films, such as DreamWorks's Shrek the monster, or fox's ice age, are all after 2000.
The interval is generally more than five years.
In the future, lighting and entertainment came into being more than ten years after toy story was born.
Now in 1991, because of the limited market capacity, cartographic software companies such as Autodesk have no plans to develop 3D animation software.
Not only that, other studios, even if they recruit talents from danielis entertainment to form their own teams with high salaries, need to consider technology patents in addition to risks in terms of time and capital.
Danielis entertainment has applied for a series of patent barriers to build a ”moat” in 3D animation software, rendering software and even various hardware facilities. Some core technical talents have also signed a competition agreement with danielis entertainment. Once they resign, they will not be allowed to engage in related professions for at least three years.
In a word, unless Denise entertainment is willing to take the initiative to let go of the restrictions on technology and talents, there will not be a second studio in Hollywood to produce 3D animated films in a short time except Denise entertainment.
Simon certainly won't let go of his technology.
Therefore, as long as it is properly managed, the 3D animation film market will be monopolized by danielis entertainment throughout the 1990s.
After toy story, the box office runner up in the second week of Thanksgiving was taken away by 007's golden eye.
Although the protagonist is still Timothy Dalton, under the steady MGM management team and Simon's close attention, the quality of ”golden eye of 007” is significantly higher than that of previous films, and the production cost has reached $50 million.
In the first week, 007's golden eye won $32.79 million at the box office, which was not as good as Batman: Dark Knight, Terminator 2, toy story and other blockbusters this year, but it also met MGM's expectations.
you know, the previous 007's killing license only made $34.66 million at the box office in North America.
”007's golden eye” was only released in a week, and the box office accumulation has been equivalent to ”007's license to kill”.
However, the media reputation of 007's golden eye is only about 7 points, which is not very good. According to various data feedback of the film, although it has a good start in the first week, it is still quite difficult for the total box office in North America to exceed 100 million.