Chapter 447 (1/2)
With the two new product launches of igrit on October 14, there is a complete set of marketing plans involving the network, television, newspapers and other media platforms.
The following Wednesday, igrit also officially released a data.
The number of users accessing the world wide web in the United States has officially exceeded the 10 million mark.
Network users are usually based on their families. Of course, there are more than 10 million people who have access to the world wide web.
To be precise, it should be 10 million World Wide Web accounts.
According to the survey data of igrit portal, the average number of individual users involved in each world wide web account at this stage is 1.6. In other words, as of October 1991, the number of Internet users in the United States has actually reached 16 million, which is close to 8% of the total population of the United States.
Of course, the number of American families will not be 1.6. This is just a comprehensive statistic.
In the early 1990s, personal computers were still high-end electronic products. Even for a family of five, perhaps only one or two people could use computers, let alone a large number of single white-collar users with internet access.
However, it also means that with the existing 10 million World Wide Web access accounts, there is still great potential for users to tap.
16 million netizens, which has caught up with the average user size of the four major television networks in the United States, are also high-end social groups with strong consumption power.
As a result, the launch of ypay and ystore products took only two days, in fact, only 32 hours. Igrit announced that the transaction volume of ypay online payment tool exceeded US $10 million.
On the fifth day, igrit portal released a press release again, and the number of activated users of ypay reached 1 million.
A full week after the launch of the two new products, igrit also released a series of other exciting data.
The seven day turnover of ystore, the igritte app store, reached $28.39 million.
The number of seven day active users of ypay, the igrit online payment tool, was 1.53 million.
Because you can enjoy a discount of 98% to 95% according to different payment amounts, plus the convenience of online payment, the amount of AOL network fees paid through the ypay channel in seven days has reached $36.91 million, but the revenue in this week has exceeded 20% of AOL's previous monthly revenue in September.
In seven days, more than 18000 users directly bound their ypay account credit cards through the channels of Citibank and Bank of America.
Compaq's ”Internet computers” sold 28371 in seven days.
According to the configuration, this computer can be divided into two levels of $3299 and $3799. According to the average price of about $3500, the sales of compaq's computer is close to an amazing $100 million in just one week.
Because it is an emerging industry, there is not much to compare with other data.
Therefore, the seven day sales data of compaq's ”Internet computers” has attracted the most attention of the industry.
According to the statistics of industry research institutions, the global PC shipment volume is about 450000 units from October 14 to October 20.
However, Compaq sold more than 28000 computers in a single category, which is equivalent to 6% of the market share.
COMPAQ also announced later that the shipment volume of its full range of PCs was 69000, with a market share of 15.5%.
Only a month ago, compaq's latest statistics of market share barely reached 13.2%.
In other words, just this time, with the Internet marketing of igritte company, the market share of Compaq Computer increased by 2.3 percentage points.
Since the birth of apple in the 1970s, the competition in the personal computer industry has been very fierce.
Therefore, the 2.3 percentage point increase in market share is only a week, which is already a small miracle.
If we expect that this marketing will increase our market share by 2.3 percentage points in advance, other PC manufacturers will never miss this opportunity.
In fact, most of the brands at this stage, such as IBM, commodal, apple and so on, are the contact objects of igritte in advance.
However, because many details could not be discussed, these relatively old manufacturers finally gave up this opportunity. In the end, only Compaq and igrit reached a cooperation agreement.
The sales volume of a single category of computers is close to 100 million US dollars in seven days. The deposit generated through ypay channel is only 5.56 million US dollars. Of course, the discount cost of 5.56 million US dollars is borne by Compaq.
What igritte got was a $15 million advertising contract.
The contract lasts for one quarter from the beginning of October to the end of the year.According to the sales data of Compaq computers in the first week after the release of ypay and ystore, the return brought by the $15 million customized advertising contract far exceeded compaq's expectation.
Many technology brands have been advertising to igritte portal for more than a year, but the amount of money in the past was not too large. The reason why the marketing cooperation did not come to an end this time is that igritte's offer of up to US $15 million.
Although, most of the revenue of igrit is invested in the marketing of the company's brand.
However, at the beginning, many manufacturers still think that they have already borne the preferential fee by adopting the way of brand cooperation, and igrit has obtained the promotion of ypay tools, which is killing two birds with one stone. Therefore, it is very unreasonable for igritte to ask for huge advertising expenses.
Now, no other manufacturer thinks that way.
Of course, the plan given by igritte is not only to simply sell compaq's ”Internet computers” through ypay channel, but also a whole set of advertising plan that lasts for one quarter on the whole platform.
With the success of this cooperation between igrit and Compaq, other technology brands have begun to contact with igrit one after another. Damen also personally called Simon to discuss the online marketing of the windows 3.1 system to be released next year.
More than half of 1991 has passed.
For the field of new technology, the rapid growth of igrit in the past half year is obvious to all.
Not to mention the others, only 10 million users of the world wide web access, through each user's $10 IE browser installation cost, has brought about $100 million in revenue for igrit.
Because many operators are promoting free trial activities, even if users do not become regular, operators also have to pay for the installation of IE browser.
As a result, the software actually generated $137 million in revenue for igrit as of mid October.
Carol Bartz is responsible for the formal integration of igritte network services for YWS. In the previous three quarters, due to the rapid growth of World Wide Web sites, and through server leasing, tool software and website solution sales and other products, igritte has brought a total revenue of US $86 million, and the annual revenue of this part of business is expected to exceed US $110 million.
Considering compaq's huge advertising orders of US $15 million, the advertising revenue of igritte portal in 1991 also reached US $61 million.
This part of revenue seems to be less than half of the revenue brought by an IE browser software. However, with the great success of this marketing cooperation with Compaq, the advertising business of igrit portal undoubtedly has greater growth potential.
You know, the sale of IE browser software is basically one-time.