Chapter 424 (1/2)
In the twinkling of an eye, it's another Friday, June 28.
”Batman: The Dark Knight” finished its third week of screening, and the box office decline of the film shrank to 25% from last week's seven days from June 21 to June 27, earning another $45.13 million.
At the same time, the cumulative box office of the superhero blockbuster in North America also officially exceeded the $200 million mark, reaching $207.28 million.
Over 100 million in the first week!
200 million in three weeks!
This kind of box office record, in the eyes of many people, is probably only broken by other films of DC movie universe.
In addition, Paramount Pictures' new film ”white head detective 2” opened last week earned $31.54 million at the box office in the first week, which exceeded Paramount's expectation.
As Batman: The Dark Knight begins to release market space rapidly, the industry gradually finds that this unstoppable superhero movie has actually played a very obvious role in stimulating the market.
On May 24, in the week when six new films were intensively painted, the total box office of North American Theaters was only more than $86 million a week. However, since Batman: The Dark Knight opened on June 7, the total box office of the North American film market in a single week for three consecutive weeks has reached 179 million US dollars, 146 million US dollars and 131 million US dollars respectively.
If you subtract Batman: The Dark Knight's $200 million from the cumulative box office in three weeks, that's equivalent to the average weekly revenue of other films of $83 million.
Obviously, many viewers have watched more than one film during this period due to the recent upsurge of watching Batman: the dark knight.
As for the movies of the same period, the box office of the first week exceeded the expected ”white headed detective 2”. The fire fighting movie ”tempering”, which was originally produced by universal pictures, opened on May 24 and has now grossed US $56.11 million in five weeks.
Although the box office in a single week has fallen to about $5 million, the final North American box office of temper is still expected to hit $70 million.
The budget for tempering is $40 million. The $70 million North American box office, including the expected overseas box office revenue, is basically enough to recover the production and distribution costs of the film.
Billy Christo's ”city bumpkin,” which opened four weeks ago on May 31, has grossed $52.22 million in the shadow of ”Batman: the dark knight.”.
Unlike backfire, which has fallen into the $5 million box office range, the box office of city bumpkin in the past week is still as high as $14.18 million, ranking third after Batman: Dark Knight and detective 2.
According to this box office trend, ”city bumpkin” North American box office to achieve more than 100 million can be said to be easy.
Not only are these mainstream commercial films, but the Antarctic documentary ”ice and snow world”, produced by danilisi Entertainment's gaomen film company, has been like a small but eye-catching ”black horse” since its release.
Although the box office volume is not large, because of the excellent market performance and the alternative theme beyond the mainstream movies in the summer season, it has attracted the attention of the media and the public. Even in the spotlight of Batman: The Dark Knight, it still maintains a very good topic heat.
As a result, although the highest box office of this non mainstream Antarctic documentary in a single week was only 7.66 million US dollars in the second week, the cumulative box office continued to exceed the expectations of all parties.
As of June 27, the cumulative box office of ice and snow world has reached $31.12 million. That's 10 times the meagre $3 million production cost of the film, which is definitely the most profitable film in the summer season.
Moreover, with the box office revenue of ice and snow world still at $4.61 million last week and the decline trend of ice and snow world controlled within 20% for four consecutive weeks, the film's next North American box office is very likely to hit the $50 million mark.
There is no shortage of cannon fodder when there is a movie box office.
The most dismal performance in the summer market is undoubtedly Bruce Willis's $65 million production cost of ”the ultimate Eagle”, which has lost both in public praise and box office.
As of June 20, the box office of ”the ultimate Falcon” had only received more than $16 million in the four weeks after it was released, and even the publicity expenses could not be earned back. Most of the cinemas soon removed the film after they completed the two to four week screening contract.
Other films, such as Disney's ”horse vaulting hero”, fox's ”ugly” and Paramount's ”soap platter”, also failed to perform well at the box office.
The original universal pictures produced Spike Lee's new film jungle fever with a budget of 14 million US dollars. Due to the mistakes in the release schedule and publicity strategy, the market also failed to meet expectations. It is estimated that the total box office in North America is only over 20 million US dollars.
The overseas market potential of all black films is limited, and Denise entertainment can only expect to recover all the production and publicity costs of $19 million through subsequent local distribution through other channels.
The problem of jungle fever is obvious. It directly collided with Batman: the dark knight. During the integration of the two companies, people were not stable and it was difficult to adjust the publicity strategy in time. After all, all departments in the company could not be completely united. As a result, the box office of this well-known film was unsatisfactory.With the increasing scale of danilisi's entertainment, Simon knows that this kind of problem is inevitable. He can't take care of everything by himself.
This is actually one of the reasons why Simon insists on streamlining and integrating the production and distribution team of danielis entertainment recently. Big company disease is inevitable for any enterprise giant, but it can be mitigated by constantly adjusting the efficient company team.
On June 28, in a new box office week, two new films were released in North American theaters.
The blockbuster movie ”Terminator 2” by danielis entertainment and fox pictures has 2506 screens.
The final production cost of the sci-fi classic sequel was $73 million, and Cameron forced to exceed $3 million on Simon's $70 million budget ceiling.
Fortunately, it is still a lot less than the original budget of $102 million.
Now that 73 million US dollars have been spent, Simon has not saved any more. He asked fox to give a publicity budget of 30 million US dollars, making the total budget for the production and publicity of the project still exceed 100 million yuan.
Another new film is a gangster film ”block boy” produced by Columbia Pictures. The opening screen size is only 876, which is basically a foil. Forenoon,
Simon visited the next stage of Universal Studios in Burbank, and had lunch with Nancy Brill who had stayed here. He returned to Malibu by two o'clock p.m. The
left the universal studios and drove West more than 20 kilometers along Ventura Avenue, then turned south into the 27 mountain road leading to Malibu from the north to the south. Along the No. 27 mountain road, about 5 kilometers inward, we enter a new asphalt road.
The asphalt road leads directly to the administrative district of danielis studio. The entrance and exit is just at the top corner of the triangle studio. Originally, this is a mountain path leading to the water tower on the top of the mountain. In recent months, after the re opening and widening, there is a two lane asphalt road.
With the further expansion of dannilis entertainment, the transportation and accommodation of dannilis Entertainment's employees have become the company's concern.
In the past, Malibu Danieli studio had only one exit from the studio area to Linhai Road 1.
Although the southern exit leads westward to Malibu and eastward to Sunset Boulevard, Malibu and the rich areas leading to Sunset Boulevard, such as palisade, Belle and Beverly Hills, are not affordable for most employees of danilia entertainment, and Santa Monica is also a high consumption area.
After the merger of danielis entertainment and MCA, the problem became more serious.
because universal studios are in Burbank, most of the employees live in valley areas where housing prices are relatively low.
long time Simon commits the most functional departments that he had originally been in Universal Studios to Dani, and many employees need to face long commuting problems.
In the past, if you want to get to Burbank from marydanilis studio, you need to enter the coastal highway from the south exit of the studio, go eastward to the entrance of mountain highway 27, and then go northward.
After the construction of asphalt road connecting the northernmost administrative district of danielis studio and No. 27 mountain road, employees can save at least 15 minutes to get in and out, and the whole road can enter the northern valley within 10 km.
Moreover, there are many scattered residential communities on both sides of the 27 mountain highway.
After the asphalt road directly north of the administrative district is opened, many employees can also buy or rent houses in these cheap mountain communities. There's no need to drive around a big bend from the south exit. It's OK to go to work even on foot on weekdays.
from Burbank Universal Studios to Mali Bodin Nelly silk studios, a total of 35 kilometers away, and the afternoon traffic was smooth, took just one hour.
Simon has no spare time in the car. When he drives into the administrative district from the northern entrance, he has finished reading the materials of the New York wife project, which will start shooting next month.
Robert Egg is also in Losangeles recently, just to join us from Universal Studios with Simon.
When they got off in the parking lot, Simon took the information and turned to the front page as he walked. He asked, ”the plot is very good, but what's the matter with this woman?”