Chapter 414 (1/2)

On May 31, in the second week of the summer season, the number of new films produced by North American Theaters dropped to two, namely ”soap platter” by Paramount and ”city bumpkin” by Columbia Pictures.

”Soap platter” tells a series of intriguing stories of a group of soap opera actors around a soap opera called ”the sun goes down again in the west”.

As a group play, the lineup of soap platter is luxurious.

Led by Oscar actress Sally Field, Oscar best supporting actor Kevin Klein and Oscar Best Supporting Actress UBI Goldberg joined, as well as a group of celebrities such as Robert Downey, Kelly Fisher, Elizabeth sue and Gary Marshall.

The director is Michael Hoffman, who has won a good reputation by virtue of the two art films of dream land and sisters.

Those who are a little familiar with Hollywood can probably see at a glance that this is another CAA packed movie.

As a result, although there are no superstars who pay tens of millions to join, the production cost of the film is still as high as $35 million.

The city bumpkin, starring Billy Crystal, is roughly the same as the Crocodile Dundee series, which was a box office hit in the 1980s, with a budget cost of $27 million.

Three days after the opening, the box office of ”soap platter” was only 6.73 million US dollars at the opening weekend, and it is expected to be about 9 million US dollars in the first week, far lower than Paramount's expectation.

Although it is following suit ”Crocodile Dundee”, the word-of-mouth and box office of ”city bumpkin” are still good, with a revenue of $13.03 million in the first weekend, and the box office of the first week is expected to be between 18 million and 20 million.

Among the six new films that were intensively opened last week, except ”ice and snow world”, whose screen count increased to 816, saw a reverse decline of about 10% in the next three days over the weekend, the other five films saw a decline of more than 30%.

Among them, the new Bruce Willis film ”the ultimate Eagle”, also produced by Samsung, a subsidiary of Columbia Pictures, dropped 47%.

Columbia originally made ”the ultimate Falcon” the main theme of this summer program, but ”city bumpkin” is just a comedy that has to be stuck before ”Batman: The Dark Knight” next week.

Unexpectedly, the market performance of the two films is completely opposite to the expectation of the management.

The $65 million production cost of ”the ultimate Falcon” grossed only $11.59 million in 10 days, not as much as ”city bumpkin” grossed in three days.

In June, the opening date of the second DC movie ”Batman: The Dark Knight” is getting closer.

In addition to the more intensive publicity campaign, ”Batman: The Dark Knight” also started a media and fan audition half a month in advance. Some media have released word-of-mouth of the film, and the North American media participating in the trial basically gave a score of more than 8 points.

In the new week, Warner Bros., which is responsible for the global distribution of films, also officially announced the global box office of the opening film of DC movie universe, Batman: the moment of war.

From the end of the year before last, after a year and a half of release, ”Batman: the moment of war” has been shown in 51 countries and regions around the world.

In the end, Batman: war time grossed $436 million in North America and $531 million overseas.

The total global box office reached $967 million.

Although it was a pity that it failed to break through the $1 billion mark, it also left behind the $790 million box office data of ”alien et” in 1982, making it the highest box office film in Hollywood's history before 1991.

This time, under the joint operation of Warner Brothers and danielis, ”Batman: The Dark Knight” will be released in 21 countries and regions around the world.

It's very common to start painting on a large scale in the world more than ten years later. However, in the early 1990s, it was still a rare initiative, so it can be seen that the two companies have strong confidence in Batman: the dark knight.

You know, the budget for this DC movie universe sequel was set at an unprecedented $80 million from the beginning, which is equivalent to the huge production cost of the movie.

This also means that Batman: The Dark Knight's North American box office needs to reach about $300 million, so the two companies can rely on the local box office to recover costs.

Of course, everyone knows that although the box office figures of Batman Series are amazing, the surrounding revenue is actually bigger.

According to public figures, in 1990 alone, Batman's peripheral derivatives sales reached $2 billion.

According to the profit margin of about 15% of peripheral derivatives, the sales of derivatives of US $2 billion is equivalent to the pre tax profit of about US $300 million.

Because of the original contract, most of the income went to Denise entertainment.

Therefore, it's not hard to imagine why Denise entertainment could still achieve an amazing annual net profit of $1.13 billion after a series of big moves in 1990.

Earlier in early May, a month before ”Batman: The Dark Knight” started, the video of ”Batman: the moment of war” was officially released around the world.In the first week, sales in North America alone reached 5.6 million boxes.

With the release date of ”Batman: The Dark Knight” approaching, according to the latest statistics, less than one month, ”Batman: the moment of war” worldwide video sales have exceeded 13 million boxes, sales close to $400 million.

According to this sales trend, Batman: the moment of war's global video sales are expected to set a sales record of more than 30 million boxes, and the sales are expected to exceed $900 million. Even a $1 billion shock is not out of the question.

In the agreements signed between Hollywood studios and major guilds, only 20% of the sales of video tapes will be shared as profits.

As a matter of fact, the gross profit margin of video tapes, which are as high as $30 a box in this era, is not much lower than the proportion of box office share.

Batman: the moment of war is expected to sell more than 30 million boxes of videos. In addition to Warner Brothers' distribution share, most of the revenue will still go to Denise entertainment, and the profit scale is conservatively estimated to be $300 million.

According to statistics, if only the global box office, video sales and derivatives income are calculated, the profit of Batman: the moment of war will reach 1 billion US dollars within three years after its release. This does not include the following TV broadcast income and the follow-up long tail income of various channels.

DC movie universe has achieved such amazing business results at the beginning, which is the reason why the two companies dare to invest a total of $160 million in the production and publicity of Batman: the dark knight.

The premiere of Batman: the dark knight is set for Wednesday, June 5.

Tomorrow is the premiere of Batman: the dark knight.

Simon spent the whole day at Warner Bros in Burbank.

In other words, Terry Semel was forced to stay in Warner Bros. these days, Semel's films call Simon every day to let him take time to take care of the release of Batman: The Dark Knight, the later stage of flash and other cooperative films between the two sides.

Just look at the profits created by Batman: the moment of war, the importance of DC movie universe to Time Warner does not need to be repeated.

There are other reasons why Terry Semel is so obsessed.