Chapter 406 (1/2)

In the morning, Sophia fishy drove a couple into domay point estate.

The car stops in front of shell villa, Sophia gets out of the car, just to see the ABCD four girls move out of the villa boxes of children's supplies, is loading a pickup.

Janet was there, too. She saw Sophia coming, went up and said hello to Daniel and Gemma.

After a few words, Sophia motioned to the busy four girls of ABCD and asked, ”what is this for?”

”I bought a lot of things for the little guy yesterday. I think it's a little early, so I'm going to donate them. Otherwise, it's a waste,” she said

Sophia listened to Janet's explanation and immediately understood what was going on.

But, glancing at the whole truck of things again and thinking about Janet's habit of buying things at a bargain, Sophia couldn't help but have some idea similar to Simon's yesterday afternoon.

We chatted and entered the villa together.

Noticing that both Daniel and Gemma are interested in shell villa, Janet offers to show the two kids around, and tells girl a to take Sophia to the study on the second floor, where Simon is.

With Alison on to the second floor, to a door, Sophia signal a girl can leave, he knocked on the door.

Get a response, push the door and go in.

Simon is not behind the desk, but leaning against the single sofa near the window, with a book in his hand. His feet are not on the footstool, and there are juice snacks on the short table beside him, which makes him very comfortable.

The sunshine in spring is just right.

The bright light sprinkles into the study through the glass window, giving people a very suitable feeling of being lazy.

Sophia and Simon greet each other, close the door behind them, turn around and notice a toy truck on the study floor.

Picking up the toy truck and coming to Simon's side, Sophia raised her toy and asked with a smile, ”is this for your baby, too?”

”Of course not. This is my toy.”

Simon said, taking out a remote control and fiddling with it twice, Sophia's toy truck immediately began to buzz.

Put the toy truck on the ground and watched the little things clatter away. Instead of going to the sofa on the other side, Sophia sat down on the armrest of Simon's single sofa and asked, ”what book are you reading?”

Simon showed the woman the cover and said, ”pregnancy manual.”

Sophia took the book over and turned it over. ”Are you looking forward to being a dad?”

”It's a little more nervous, you know, for the first time.”

”I envy you both.”

Sophia suddenly said this, put the book on the side of a few short, body without trace toward Simon.

woman wore a knitted dress of a beige straight dress today, unlike the past OL style, very casual feeling, the perfume on her body also changed to a very mild, very warm type, but it just fits the sunny atmosphere at this time.

Simon noticed Sophia's little action, just laughed and praised: ”you are beautiful today.”

Sophia also knows that the time and occasion are not right now. Since the man doesn't take the initiative, she doesn't suggest more. He plucked the hair in front of his forehead. It seemed that he plucked away some rippling mood and turned to the business: ”have you seen the information of van cletta?”

Simon nodded: ”yes, it's a good company.”

Van clenburg is a French luxury company with a history of nearly 100 years, mainly engaged in jewelry and top watch business. As a brand favored by many royal nobles and celebrities, van clenburg is as famous as Tiffany and Cartier.

It is also melisandro's next acquisition target.

Just in the past year, Gucci, which is controlled by melisandro, is definitely a luxury brand with the highest exposure.

From the beginning of Gucci mark, many films produced by danielis entertainment in 1990, including the best-selling ”pretty girl”, ”ghost” and so on, can more or less see the figure of Gucci products.

Gucci's brand activities and a wide range of traditional advertising in major film festivals also greatly enhance Gucci's brand influence. Coupled with Sofia's strict control of Gucci's products and service quality, Gucci's revenue scale achieved an explosive 73% growth in 1990, with annual revenue reaching US $670 million.

In contrast, Gucci's most direct competitor, LVMH group's core Dior brand, had only 17% revenue growth in the same period, and its revenue in 1990 reached $1.09 billion.

Sofia put forward Gucci's idea of surpassing Dior in 1991 two years ago. Although it seems radical now, as long as the pace of performance growth of both sides keeps the pace of the past two years, after this year, Gucci's revenue level can at least reach 1 billion revenue club, reaching the same level as Dior.

Judging from the operation of Gucci in the past two months in 1991, it is easy for the company to ensure a 50% revenue growth rate and reach the target of 1 billion revenue in 1991.For the sake of intensive cultivation of Gucci brand, melisandro has only added a Latour subsidiary in the past two years, which belongs to Simon's private collection.

Gucci originally has a very deep brand heritage, and the embarrassment of being on the verge of bankruptcy a few years ago was more caused by Gucci family infighting.

Now that Gucci has completely recovered and the accumulated information of more than half a century has been released again, melisandro can also expand outward appropriately. However, Sofia is still in no hurry to acquire luxury brands that coincide with Gucci's involvement in the field, but chose van clenburg, which specializes in jewelry and watches.

According to the information collected in advance by Sofia, Fanke Yabao's revenue in 1990 was 176 million US dollars, and its profit scale was 19 million US dollars.

After several negotiations between melisandro, the Avon family, which holds shares in Van cletta, and fingen of Italy, the two sides preliminarily determined the valuation of van cletta as US $230 million. The shareholders of van cletta are willing to transfer 60% of the total equity of the company with us $138 million in cash, while abandoning the control of van cletta.

Simon is also very optimistic about this business.

Simon and Sofia have discussed melisandro's development plan in private, and finally determined the expansion mode of the company's ”aircraft carrier battle group”.

An aircraft carrier battle group usually consists of one or three aircraft carriers at the core, as well as a large number of cruisers, destroyers, frigates, supply ships and submarines.

Similarly, melisandro in the future should also be composed of two or three core brands plus a large number of secondary luxury brands with small revenue scale. Several of the core luxury brands should account for more than 50% of the revenue of the whole luxury group.

The rest of the subsidiary brands share the remaining 50%. The revenue volume of a single subsidiary brand is only about one tenth of that of the core brand.