Chapter 323 (1/2)
After the first week, because the new year's day on January 1, 1990 is the same as the previous Christmas Eve, which is a legal holiday, the weekend of the second week of Batman's release is also four days.
In this week's new film, the production cost of ”rocket expert” starring Tom Cruise and Meg Ryan is 45 million US dollars. Paramount was very confident when he got the project from Denise by disgraceful means, so he also invested 20 million US dollars in the publicity.
However, in the case of obvious public relations elements, the media evaluation of rocket expert is still barely passing, and some mainstream paper media platforms such as the New York Times, entertainment weekly and Washington Post also give bad comments mercilessly.
Simon learned that in order to make space for rocket expert, paramount also transferred born on July 4, also starring Tom Cruise and directed by Oliver Stone, to Easter in 1990.
However, the total investment of 65 million US dollars, the most popular Christmas schedule, the starring of Tom Cruise and Meg Ryan, all these favorable factors failed to make rocket expert gain market recognition, and the audience did not like this kind of slightly nondescript retro and science fiction style video.
In addition to the strong impact of ”Batman: the moment of war”, from December 29 to January 4, ”rocket expert” only won $11.98 million in the box office in the first seven days of the week. Although it ranked second in the box office list, it was far away from ”Batman: the moment of war”.
Another new film, Steven Spielberg's until forever, tells the love story of a pilot who returns to his girlfriend in a ghostly state after a plane crash and starts a different life with him. Yes, the idea is very similar to ghost, but the plot is quite different.
In the first week, the fantasy romantic comedy only got $7.18 million at the box office under the same lukewarm reputation, ranking fourth in the box office list. The third place on the list is still occupied by the Easter season of ”over the air innocence”, which fell another 11% this week, earning $9.68 million and grossing $135.77 million.
As for Batman at the top of the list, due to the record breaking box office of 82.39 million US dollars created in the first week and the fact that the film itself has a wider audience than Simon's previous two works, the box office of the film did not fall in the next week, but rose by 8%, earning 88.79 million US dollars again.
In two weeks, ”Batman: the moment of war” grossed $171.18 million at an unprecedented rate.
Such two-week box office results mean that ”Batman: the moment of war” will easily break through the $400 million box office mark in China. ”Star Wars” and ”et et et” have not been repeated, so ”Batman: the moment of war” will become the first domestic box office movie in North American history to break 400 million dollars.
With the exclamation of the media and the cheers of the fans, the major Hollywood studios immediately responded and quickly turned their attention to the superhero comics that might be adapted from the film.
Then, at this time, most people found that marvel and DC, the two most important cartoon manufacturers in the United States, had no room for them to intervene.
What's more disappointing is that these two major manufacturers are almost in the hands of Denise entertainment.
Marvel is completely in Simon westero's pocket. Superman, Batman and wonder woman, the core of DC, are also under the control of Simon westero, which is equivalent to blocking DC's throat.
Not to mention marvel, an undeveloped gold mine, according to the box office results of Batman: the moment of war, but according to the DC movie universe plan recently released by Denise and Warner Bros., it is probably enough for Denise to have entertainment for ten years.
You know, not only at the box office, Batman: the moment of war derivatives sales reached $150 million the next week, after $130 million in the first week. According to the sales data of the last two weeks, the sales of various derivatives of ”Batman: the moment of war” may reach $2 billion in the next year, according to industry statistics agencies.
Film derivatives rely on the super high premium brought by the brand image, and the terminal sales price can usually reach about 10 times of the production cost, so the gross profit is very high.
Even through multiple profit concessions from manufacturers, distributors and retailers, the revenue of the copyright owners can reach 10% to 20% of the sales volume according to the different types of derivatives.
”Batman: the moment of war” is expected to generate $2 billion in derivatives sales in the next year, which will also bring about $300 million to Denise entertainment and Time Warner in accordance with the eclectic percentage. Moreover, because this part of income does not need too much early investment, it basically belongs to pre tax net income.
Because of the huge profits expected from Batman: the moment of war, Warner Bros. experienced a short period of excitement after the box office explosion, and soon turned into pain and regret.
Even though it was Simon westero who created the box office miracle of Batman: the moment of war, Warner had a chance to invest in the film.Now, according to the original contract, Warner Bros. can only draw 15% commission from the distribution channels of films. With huge derivatives income, Time Warner, which has completed the merger, can only get 10% of the net profit share in the name of its subsidiary DC Comics.
Although only these two parts of revenue may bring Time Warner no less than $200 million in the next few years, time warner can't even calculate how much Denise entertainment will earn from this project.
The more sad it is!
Moreover, if it's other second - and third tier Hollywood film companies, Warner Bros., which has Omni channel distribution rights, can squeeze the profit share of their partners as much as possible through the usual Hollywood financial means, but for danielis entertainment, Warner Bros. can't do so.
Since the launch of Batman: the moment of war, Denise entertainment has sent a special accounting team to follow up the whole project, which makes it difficult for Warner to do financial tricks.
Of course, it may not be impossible, but Warner did not dare to do so.
Denise Entertainment's handling of the dispute over the original record of bodyguard has impressed Hollywood.
Allista records tried to swallow up the share of record sales due to danielis entertainment. Simon westero stopped the sale of a phenomenal record in spite of the possible huge loss caused by its out of stock. In the end, allista records not only failed, but also paid a double fine, and the president of allista records lost his job I have finished my work.
If Warner Bros. did the same, Terry Semel felt that Simon westero might not hesitate to stop developing the entire DC movie universe until Warner vomited everything he had swallowed. Perhaps, in the end, someone has to take the responsibility. He, the CEO of Warner Bros., is obviously the most suitable scapegoat.
Therefore, since it has become an established fact, Time Warner's current goal is to promote the follow-up development of DC movie universe as soon as possible.
Santa Monica.
In the conference room of Denise entertainment headquarters, it was Friday, January 5, 1990.
During the whole day's meeting, the teams of the two companies, led by Amy Pascal and Terry Semel, were discussing their follow-up cooperation and DC film universe plan.
Initially, the terms of the contract agreed that the two sides could renegotiate many details after Batman's debut, such as the distribution commission ratio of Warner, a follow-up film.