Chapter 294 (1/2)
September 23.
On the second day of Milan fashion week, just after 9 a.m., people began to gather in an old factory in the western suburb of Milan.
Gucci's 1990 spring and summer women's show will be held at 10 o'clock.
Three months ago, Gucci's team began to renovate the factory that will be used for the show since it selected the abandoned factory on mestner Avenue in freiney, eastern suburb. By the end of the fashion week, gucci brand posters were everywhere on mestner Avenue outside the factory, and all the details of lighting, seats, t-tables and so on in the factory used for the show were striving for perfection.
After all, the show is just a grand marketing for Gucci brand, in order to reshape the high-end image of this luxury brand after years of Gucci recession. Therefore, in fact, the clothing displayed on the grand show is still in the second place. As long as you work hard, an excellent designer can't design too failed works in any case.
The focus of the big show is still behind the scenes.
In order to maximize the exposure rate of this show and to expose its positive image, Gucci's marketing team has also started the media public relations work since a few months ago, and Denise entertainment has also given all the help it can offer Gucci.
Therefore, before the big show started, many top fashion magazine pages had been reserved by Gucci. CNN, MTV and many TV stations in Europe, Australia and even Asia were invited to interview and report on the big show. Gucci specially invited stars from different countries and regions to take part in the film, playing Rain Man and Batman in succession and making a sound in Italy The famous Valerie Gallino will deal with the local media, Madonna, Gina Davis and other Hollywood stars will appear on CNN and MTV, and Natasha Kinski will be interviewed by French TV, and so on.
In terms of models, the most famous supermodels in recent years, such as Claudia Schiffer and Linda evangelinsta, are still absent under the fierce influence of Gucci and the obvious efforts of Dior, chanel and other competitive brands. However, the supermodel team of the show is still strong, with Cindy Crawford, Carla Bruni, Paulina preskova, Stephanie Seymour, Helena Christensen and other well-known models supporting the stars of the T-stage.
In addition, there is naturally a Gucci documentary produced around the show.
After the show, the documentary is expected to be released in North American Theaters in November, as well as in Europe, Asia and other regions.
Like the Cannes Film Festival ”Gucci night” in May, Simon is still a mascot for the show.
However, Simon had planned to take a break after finishing Batman. This time, it's not a rush. What's more, it can make Janet get rid of cersei capital's shackles for a reasonable reason. Therefore, after the show, although Simon still has a lot of things to deal with, he doesn't need to leave in a hurry like last time.
Last night, I played late at a club in the city. Today, I still get up early.
From Lake Como to the eastern suburb of Milan, we had breakfast together. It was less than eight o'clock, and then everyone was busy today. Prior to the rehearsal, the show is expected to be only 15 minutes, but all kinds of work schedule may be busy for two or three days.
Again, Kung Fu is behind the scenes.
”Hi, Maggie Yes, Jennie and I are all Gucci. In order to avoid having to wear this brand in the future, I have been considering purchasing some other luxury brands I owe you an accompaniment. Of course I didn't forget it. ”
……
”Zina, and Jeff, I'm glad you're here Since it's a baseball movie, I have to get some training. After ”the pink League”, I promise you will be promoted to action actress Well, what did I just say? ”
……
”Riley, you are so beautiful today Italian is fine, but I prefer your English with an accent. ”
……
”Hello, Ms. Wintour Thank you. I also think the layout of the show is wonderful, but it's thanks to Ford. I can't do anything about it. ”
……
As the show was about to begin, a group of guests gathered in the waiting area to chat with each other after taking photos at the media wall.
Sophia and Tom Ford are making the final preparations at the cash register. Simon and Janet take on the role of hosts and shuttle through the crowd to greet everyone.
Two people in the crowd around, short leisure, Janet suddenly came to Simon's ear and asked in a low voice: ”Sandra this time why did not come?”
”She's making a new film, and she can't spare time,” Simon said with a smile, putting a sticker on the woman's face. ”Do you want sandy to come?”