Chapter 279 (1/2)
When the 10 Movie plan made Hollywood boiling, Denise Entertainment's mid year financial audit came to an end.
It took Simon three days to read the dozens of pages of financial reports from the company's financial department.
Overall, Denise Entertainment's revenue focus in the first half of the year was still on the four films ”scream”, ”steel Magnolia”, ”death Poetry Society” and ”Rain Man” at the end of last year.
During the six months from January 1 to June 30, the domestic box office of the four films continued to earn $263 million, and Denise entertainment got $121 million from this part of the box office. The reason why the proportion of box office share is lower than the average 55% is mainly due to the ladder sharing scheme of cinema screening. After a film is released, the proportion of box office share gradually decreases.
Overseas, the total revenue of the four films is $356 million, including $95.15 million for scream, $12.37 million for steel magnolia, $86.32 million for death Poetry Society and $163.65 million for rain man.
This box office data will increase in the second half of the year, but the potential is very small.
Compared with the data in the original time and space, the overseas box office of the four films has obviously shrunk. Except for ”steel Magnolia”, which has a huge gap between the overseas box office and the local box office, because the overseas audience is too small, the box office shrinkage of the other films is mainly due to Denise Entertainment's lack of overseas distribution ability and the fact that many overseas ticket storage countries have not yet opened the film market The reason for this.
Moreover, even though most of the overseas box office countries have opened up the film market in this era, they still impose various restrictions on Hollywood films to protect the domestic film industry, such as low share, high tax and delaying the schedule. For example, the average share of danilisi entertainment from overseas box office is only 33%,
in addition, some overseas box office countries that are too small or have more stringent policy restrictions Although the box office still accounts for the total box office data at home and abroad, it does not participate in the share.
Simon remembers that the situation will improve rapidly after the 1990s.
By calculation, the total overseas box office revenue contributed by the four films to danielis entertainment is $116 million.
As for the new films released this year, as of June 30, six films including ”Thunderbolt Blue Angel” and ”Metropolis man” in the first half of the year have made a total revenue of 123 million US dollars, while ”the sixth sense” released on June 30 has been excluded from this statistics, with a total revenue of 73 million US dollars.
In the family entertainment business, when Harry meets Sally, which was released at the end of last year, the number of videos sold in the first half of the year was 2.93 million. According to the unit price of $29.9, the sales reached $87.6 million.
In the basic agreements with various trade unions, although the film companies count 80% of the video revenue as the cost, and only 20% of the remaining revenue is shared, in fact, the gross profit from the sales of each box of video can generally reach 40% to 50% of the sales unit price, and the proportion of gross profit of ”when Harry meets Sally”, a hot new film, will be even higher.
As a result, the release of the video of ”when Harry meets Sally” alone brought in more than $46 million in gross profit for daenerys entertainment.
Taking into account the revenue of some other fragmented projects, according to comprehensive statistics, in the first half of the year, danilisi Entertainment's film business generated nearly US $900 million in box office, video and other aspects. Of the total industry output value, danilisi Entertainment's own revenue was US $395 million.
Behind the rich revenue, it also means huge expenditure.
In the first half of the year, danylis entertainment had more than ten films at all stages of formal production, of which Batman alone had a budget cost of US $50 million. In addition, the bodyguard, sixth sense, uncle buck, scream 2 and other projects also required a lot of expenses.
At the same time, Denise entertainment has invested a large amount of publicity expenses in the cinema distribution of local and overseas films.
Finally, taking into account a series of large expenses, such as the construction of Malibu Daniels studios, the establishment of many overseas branches, the repayment of some matured loans, and the equally important tax factors, the net profit scale of Daniels Entertainment's film business in the first half of the year was only US $51.19 million, with a net interest rate of less than 13%.
TV business.
Compared with movies, the TV business in the first half of the year was a bit poor. Danielis TV's revenue focus was still four reality shows. Since the beginning of this year, the TV Department has signed three new drama production contracts with the TV network. However, two episodes of last year were cut down because of low ratings after the spring season.
According to this statistics, danielis TV company has just 10 TV programs in operation, including six TV dramas and four reality shows.
Because the profit figure of reality TV, which is the largest income, is basically determined, the total revenue of danilisi entertainment TV business in the first half of the year is US $232 million. Similarly, after apportioning a large amount of expenses, the net profit scale of the TV Department is $36.82 million, and the net interest rate is also only 16% which is not too high.Cartoon business.
Although the launch of Batman project attracted the attention of the industry to Marvel Entertainment, in the first half of the year, the cartoon company still kept a low-key operation. The revenue of $39.71 million and the profit of $2.26 million had little impact on the overall performance of Denise entertainment.
However, the first half of the financial report, there is not no bright spot, that is, Nancy Brill led the consumer goods department.
After several adjustments, danielis entertainment consumer products department is mainly responsible for the company's peripheral product development of a series of film and television projects, the distribution of original sound records and part of the advertising business.
Of course, ”who will be a millionaire” and other reality shows are still sponsored by Denise TV company, which belongs to the advertising department of Denise TV company. The consumer goods department only undertakes the peripheral product development of several reality shows. The so-called advertising business is mainly the embedded advertising cooperation of Denise Entertainment's films and TV series.
In the first half of the year, the energetic little woman invested in blockbuster, founded danielis analysis company, and started Blizzard studio. It seems that she is not doing her job properly, but the operation of the consumer goods department has not fallen behind at all.
Through the peripheral product operation of the two key projects ”scream” and ”Beverly's wife”, the peripheral product business of the consumer goods department has opened up a situation at one stroke. The two projects aimed at different consumer groups have successfully established two targeted retail channels for the consumer goods department, one for teenagers, and the other for housewives. These two groups are just the same They are the two groups with the greatest consumption potential.
After the successful peripheral operation of ”scream” and ”Beverly's wife”, the development of peripheral products of other films of the company has been carried out more smoothly.
In terms of original sound records, although the original sound records such as ”death poetry club” and ”Rain Man” launched by the record department are far from reaching the height of ”bodyguard” original sound records, they have also achieved fairly good sales. As of June 30, the sales data of Rain Man's original record has exceeded 5 million, which is very rare for pure music records.
In the final advertising business, Simon is very cautious in order to avoid the audience's disgust caused by the company's blind advertising placement in films and TV plays.
Nancy Brill didn't blindly pursue improper advertising placement. However, due to the success of a series of films of danielis entertainment last year, there are so many companies that want to cooperate with the company in brand cooperation, and the offer is also very generous. Under the premise of Simon's avoiding the proliferation of advertising, Nancy Brill still passed Batman, angel's miracle, and The brand cooperation of such projects as ”pretty girl” and ”ghost love” has brought rich revenue to the company.
As a result, in the six months of the first half of last year, the revenue of the consumer goods department, which had not made much input, exceeded 200 million US dollars and reached 207 million US dollars.
However, because Nancy Brill pursues more long-term business development than short-term profits, a large amount of money has been invested in product production, channel construction, publicity and marketing. The company even has a toy factory in Rhode Island on the east coast unconsciously. In addition, the consumer goods department also needs to share other expenses of the company As a result, the profit margin was lower, only 9.5%, with a net profit of US $19.71 million.