Chapter 232 (1/2)
A private airport south of Chicago.
After danielis Entertainment's Falcon business plane landed, Robert egger and Ella doechman enthusiastically took a couple off the plane. The company is helping John Hughes shoot uncle buck here, and specially sent a car to pick them up.
After the couple left, egger and doechman boarded the plane again, and the Falcon continued to fly east after taking off.
In the cabin, when the plane entered a stable state, Ella doichman took out a thick list of Oscar judges from her briefcase, opened it, found a name, and made a few remarks at the back.
Today is January 23, Monday.
The previous weekend, doechman not only talked about the right to adapt six stage plays, but also hosted a reception for three consecutive days from Friday aimed at prize public relations.
The husband and wife who just got off the plane were the judges of the Academy Award for photography. At the reception on Saturday, they said that they would return to Chicago today. Ella doechman was very happy to invite them to take the company's private plane.
This kind of small favor doesn't cost much, but it can leave a deep impression on the couple.
This year's Oscar nomination has not yet been announced, but Denise Entertainment's public relations offensive has already begun.
Robert rem is busy expanding danilisi Entertainment's overseas distribution channels. Gaomen film's business nature determines that it has to rely on major film awards to survive. Simon handed over the award public relations task of several films of the company last year to doechman.
In order to fight for the failure of sex, lies and video, Ella doechman realized that her original strategy of purchasing single films as much as possible for distribution would not be so smooth. While adjusting the plan, the public relations achievements of this award season became the key to whether he could get Simon's approval during his one-year probation period.
On her last trip to the UK and this business trip to New York, Ella doechman never forgot to visit the award related contacts accumulated over the years after her work. At the same time, she also worked with the professional public relations company and award marketing team employed by the remote control company, so she spared no effort to work together.
The Golden Globe Awards, as the wind vane of the Oscars, will be held on Saturday, and the corresponding public relations work has been completed. His next focus is the Oscars.
In a word, with the current popularity of rain man, under normal circumstances, this film is destined to be a big winner in the award season.
However, Simon didn't want the rain man's director Barry Levinson and actor Dustin Hoffman to win the award, but he wanted to ensure the best film, and at the same time, he wanted the death poetry society to win the best director award, which was the biggest difficulty of this pr.
Both egger and doechmann agree with Simon's collaborative mechanism and practice it. Therefore, they get along very well. Two of the three-day weekend cocktail parties are held at egger's house.
They talked about their work all the way. More than two hours later, the Falcon business plane landed again. This time, it was still not Los Angeles, but Salt Lake City, Utah.
The 5th Sundance Film Festival opened on Friday. Although knowing that any film the company sees now may be contested by other studios, doechman still plans to see if there are outstanding films or cutting-edge filmmakers in the festival.
Moreover, there should be no lack of Oscar judges who can contact with each other face to face.
Simon's explanation to doichman is to go step by step.
More than 3000 Academy Awards judges, one by one to win over, one by one to build public relations, one by one to establish contact, will one day be able to fully understand.
In the original time and space, the reason why the Weinstein brothers were invincible at the Oscars was not that the two brothers had to put a lot of energy into PR for everyone every year, but the most important thing was the deep-rooted strong contacts and deep influence accumulated over the years.
Falcon business plane finally arrived at Los Angeles Santa Monica airport around 11:30.
Edgar sends two of his entourage staff to Burbank and goes to Denise entertainment headquarters. Amy's assistant Vanessa is waiting for him.
After a brief greeting, Vanessa said, ”please come with me, Mr. egger. Ms. Pascal is attending a meeting. She said you can go directly to the meeting room when you come here.”
Edgar was a little confused, so he followed Vanessa to a small conference room in the office building of the company.
Pushing the door in, Nancy, who was in front of the slide screen, saw egger, stopped explaining for a while and said, ”good morning, Bob.”
”Good morning,” said egger, nodding to Nancy, shaking hands with Amy as she got up, sitting down next to her and saying, ”I'm sorry to interrupt you, Nancy. Please continue.”
Vanessa handed a copy of the information to egger, and Nancy continued: ”two years ago, blockbuster won the game rental lawsuit with Nintendo, gaining the right to sell and rent the game cassette. After the development of Ninja Turtle is completed, we can also use blockbuster's channels for distribution, and we can take the initiative in the local channels and marketing in North America. ”
Edgar listened to Nancy's introduction and quickly looked over the information Vanessa had handed over.Originally, this is a Nintendo FC game platform ”Ninja Turtle” video game development program. Seeing this, egger couldn't help thinking of the collapse of Atari a few years ago.
Yadali was originally a Warner Brothers' game console and software development company. In 1977, yadali launched the yadali 2600 game console, which quickly swept the United States. At its peak, it even reached the popularity of one yadali game console for every three American families.
However, after the success of the yadali 2600, Warner began to extract profits from this game platform crazily, allowing all kinds of game manufacturers to develop a large number of inferior games without restraint. Countless inferior games flooded the market and continued to consume the patience of users.
Finally, in 1982, Warner spent six weeks to develop and complete the ”alien et” video game, which became the fuse of a collapse.
Users who continue to be devastated by all kinds of inferior games originally thought that the reputation of ”alien et” and the games produced by Warner's official brand must have quality assurance. As a result, the quality of ”alien et” is so low that it makes people angry, and even there are many low-level bugs that will not appear in the most inferior games.
As a result, Warner sold only 1.5 million of the 4 million cassettes prepared for ET, and the rest were sent to the dump for direct destruction.
But it's not the most serious.
After that incident, users gave up on Atari completely.
In the following years, the sales volume of yadali's game console and software showed a precipitous decline. In the early 1980s, the market size of the game exceeded 3 billion US dollars. In the coldest period of 1985, it even shrunk to 100 million US dollars.
Some analysts believe it will take at least 20 years for the North American video game market to recover.
However, after the short ”ice age” of the market, Nintendo, which has learned the lessons from the collapse of Atari, gradually filled the gap in the North American market left by the collapse of Atari through a series of restrictive measures such as royalty system to strictly control the quality of the game.
In recent years, the North American video game market has begun to recover. Of course, this field has unfortunately become the world of Japanese enterprises.
Nancy in front of the stage finished the introduction, discussed with Amy, and asked egger's opinion modestly.
With a total budget of only $2 million in hand, Edgar made a full 28 page plan. After thinking about it, Edgar asked, ”Nancy, it costs $200000 to buy the development right of Ninja tortoise video game, but you only plan to make this game with a budget of $500000. Can you guarantee the quality?”
Of the total budget of 2 million US dollars, 200000 US dollars will be used to purchase the development right of Ninja Turtle's video game, 500000 US dollars will be used for production, 300000 US dollars will be used to maintain the company's daily operation, and the last one million US dollars will be used for production and marketing after the completion of game development.
Nancy nodded her head seriously and said: ”the main expenditure of video game development is labor, because the first time it involves the field of video game development, I only plan to set up a studio with about 10 people in the early stage, and the budget of 500000 US dollars is enough.”
Edgar then asked: ”Marvel's superheroes like Spiderman and magic four are also very suitable for adaptation into games, and they are more famous than Ninja tortoise. Why choose Ninja tortoise?”
Nancy shook her head and said, ”I tried to talk to Simon and he said no.”
”Eh?” said egger