Chapter 111 (1/2)

In Simon's view, the 1987 summer program had a sense of ”watershed” in Hollywood film production and distribution.

Since mid May, films such as Eastar starring Dustin Hoffman, detective Beverly 2 Starring Eddie Murphy, iron soldier starring Arnold Schwarzenegger and the Witch of Easttown starring Jack Nicholson have been released in turn.

Among them, ”Eastar” and ”detective Beverly 2” are the most typical representatives of this watershed.

The budget cost of ”Eastar” is as high as 55 million US dollars, and the box office of the first week is 5.7 million US dollars, which means that the producer Columbia Pictures will lose everything. However, the film heralds the official arrival of Hollywood's big budget era.

As a sequel to the 1984 North American box office champion, detective Beverly 2 also costs $28 million to produce. However, a more representative feature of the film is that it has a screen size of 2326.

2326 pieces of opening screen is not much for the later blockbusters with 3000 or 4000 pieces of opening screen, but in this era when most of the films can only get about 1000 pieces of opening screen, the opening scale of detective Beverly 2 is absolutely unprecedented.

Paramount Pictures did not choose the traditional Friday launch date, but decided on Wednesday, May 20.

Through the intensive publicity campaign in the early stage, detective Beverly 2 got $7.61 million in the box office just on Wednesday and Thursday, and directly pushed Eastar, which only got $5.7 million in the whole week, to the second place in the box office of a single week.

The following week, detective Beverly 2 took another $40.03 million, and the box office in nine days totaled $47.64 million.

Before 1987, such a strong box office momentum, only the national level ”Star Wars” series can match.

In comparison, the box office of 1986 box office champion ”top gun” was only $12.21 million in the first week, while 1985 box office champion ”back to the future” was only $22.02 million in the same Wednesday schedule.

Meanwhile, after taking in $47.64 million at the box office, the box office data of ”detective Beverly 2” fell by 40% in the following week, far exceeding the long-term trend of popular films of 10% to 20%.

Even so, detective Beverly 2 is destined to be another blockbuster.

While many film companies are studying the distribution strategy of Paramount Pictures, Simon knows that beyond the era of big budget, Hollywood films have gained popularity through large-scale publicity in the early stage, and then spread thousands of screens at a time, and the era of full-scale distribution of box office in a short time also comes.

Simon has completed the layout of stock index futures, and death is coming, which was produced by danielis pictures, was officially launched on May 18.

The main location of ”death is coming” is queens, New York. Simon flew to New York in person after filming, stayed in the crew for three days, and then returned to Los Angeles again.