Chapter 015 (1/2)

CAA's first packaging model was to promote TV programs.

In the 1970s, the newly established CAA was not only suppressed by its old owner wma, but also had very few artists. In order to find jobs for customers as soon as possible and avoid the collapse of the newly established small company, CAA president Michael owitz and other talents have found a new way to gather all the suitable artists through excellent scripts, and then sell them to major TV stations as a whole.

This packaging mode, which broke the tradition of selecting actors first and then customizing scripts for them, was unexpectedly successful, and then gradually developed into film production.

In 1982, CAA's film packaging project ”my fair lady” sold well at the box office, and achieved the second best result in the North American box office (the first one was ”alien et”), which completely made the packaging mechanism the core operation mode of CAA.

With the development and growth of CAA, there are more and more top stars, and the agency is becoming more and more powerful in Hollywood. It not only demands higher and higher film remuneration for its stars, but also takes the form of commission from the overall project budget, bypassing the legal restrictions of Hollywood prohibiting brokerage companies from entering the production field, further pushing up the production cost of film and television programs.

As a result, Hollywood's major film and television production companies began to fear the project operation mode of constantly dividing up their original power and interests.

As an old brokerage company established nearly 100 years ago, wma realized the threat of CAA, a new operation mode. However, due to the company's deep-rooted conservatism, as well as the lack of collaboration mechanism of internal brokers, wma did not follow up in time.

It was not until the death of two core executives in the first half of the year and the internal turmoil of the company caused a large number of top stars to leave that wma woke up.

Then, Simon's butterfly effect, driven by Jonathan Friedman, coincidentally became the first packaging project launched by wma to Hollywood studios.

Although a large number of top stars have left in recent months, in fact, the overall scale of wma still far exceeds that of CAA.

As the fastest growing Hollywood talent agency in recent years, CAA still has more than 50 agents and only 600 clients. In contrast, wma, with more than 180 agents, has more than 3000 artists.

The packaging mechanism of CAA has already made studios feel threatened. If Hollywood's largest talent agency also turns to this project operation mode, it is not hard to imagine that major film companies will become more and more passive in film and television production in the future.

Because of this concern, although the butterfly effect has won the favor of many studio executives, a week later, it was supposed to be the time for the film company to reply, but the directors of several major studios did not give a clear reply.

In the twinkling of an eye, it was mid July.

Paramount headquarters in Downtown Hollywood, on Tuesday afternoon.